SHIFT Communications
SHIFT Communications's Overview
SHIFT Communications is a data-driven public relations and marketing agency known for its innovative approach to communications, particularly in the technology, healthcare, and consumer sectors. Founded in 2003, SHIFT built a reputation for blending traditional PR with digital marketing, social media, and creative content. In 2016, SHIFT Communications was acquired by Padilla, a leading independently-owned public relations and communication company. Subsequently, Padilla itself was acquired by AVENIR GLOBAL in 2018, a Montreal-based holding and management company of public relations and communication firms. Today, the SHIFT brand and its expertise continue to thrive within Padilla, contributing to its integrated communications offerings and award-winning client work.
Where is SHIFT Communications's Headquarters?
HQ Function
Serves as a primary center for SHIFT's integrated public relations and marketing services within Padilla, particularly for technology, healthcare, and consumer clients. It leverages Padilla's broader network and resources.
Notable Features:
Modern office space located in Boston's financial district, designed to foster collaboration, creativity, and client engagement. Equipped with contemporary communication technologies.
Work Culture:
The work culture reflects a blend of SHIFT's agile, innovative, and results-oriented spirit with Padilla's established values of client partnership, strategic thinking, and employee ownership. Emphasis on teamwork, continuous learning, and delivering measurable impact.
HQ Significance:
This location represents the continuation of SHIFT's influential presence in the Boston tech and PR landscape, now amplified by Padilla's national reach and resources. It's a testament to SHIFT's enduring brand equity and expertise.
Values Reflected in HQ: Innovation, strategic communication, client-centricity, collaboration, and results-driven performance, consistent with both SHIFT's heritage and Padilla's core principles.
Location:
Through its integration with Padilla and parent company AVENIR GLOBAL, SHIFT Communications' capabilities extend internationally. AVENIR GLOBAL has a network of offices and partners across North America, Europe, and the Middle East. This allows for the execution of coordinated global communication campaigns, providing clients with international reach and local market expertise, particularly in sectors like technology, healthcare, B2B, and corporate communications.
Street Address:
200 State Street, 10th Floor
City:
Boston
State/Province:
MA
Country:
USA
SHIFT Communications's Global Presence
New York, NY, USA
Address: 450 Lexington Ave, 4th Floor, New York, NY 10017
Provides direct access to major media outlets, financial markets, influential voices, and a vast talent pool in a leading global city. Supports East Coast client needs.
San Francisco, CA, USA
Address: 100 California Street, Suite 700, San Francisco, CA 94111
Serves West Coast clients, particularly in high-tech, biotech, and emerging industries, fostering relationships with key media and influencers in the region.
Minneapolis, MN, USA
Address: 1101 West River Parkway, Suite 400, Minneapolis, MN 55415
Central U.S. hub for Padilla, fostering integrated communication strategies across the firm's diverse portfolio and supporting national client programs.
Buying Intent Signals for SHIFT Communications
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of SHIFT Communications
As of April 2025, SHIFT Communications' leadership includes:
Investors of SHIFT Communications
SHIFT Communications has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Padilla has focused on internal talent development and strategic leadership continuity over the past year, with notable promotions strengthening key practice areas relevant to SHIFT Communications' legacy services. This reflects a stable leadership team dedicated to growth and client success.
New Appointments:
Technology (Tech Stack) used by SHIFT Communications
Discover the tools SHIFT Communications uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
SHIFT Communications Email Formats and Examples
As SHIFT Communications is now part of Padilla, employees typically use Padilla's email domain (@padillaco.com). Common corporate email patterns are often based on employee names.
The most common email formats for Padilla (and by extension, SHIFT Communications employees) are [first].[last]@padillaco.com and [first_initial][last]@padillaco.com.
Format
jane.doe@padillaco.com or jdoe@padillaco.com
Example
85%
Success rate
News and media
PadillaCo.com • March 7, 2024
Padilla (Parent of SHIFT Communications) Named Finalist for Six 2024 SABRE Awards North America
Padilla announced it has been recognized as a finalist for six prestigious 2024 SABRE Awards North America. The nominations span various categories, highlighting the firm's excellence in public relations and integrated communications across different sectors....more
PadillaCo.com • February 20, 2024
Padilla Elevates Amy Fisher to SVP, Corporate Advisory, Strengthening Key Practice
Padilla announced the promotion of Amy Fisher to Senior Vice President, Corporate Advisory. This move recognizes her significant contributions to the firm's corporate practice and her leadership in delivering strategic counsel to clients....more
PRWeek • October 26, 2023
Padilla (Parent of SHIFT Communications) Acquires Market Research Firm Resonant
Padilla expanded its research and insights capabilities with the acquisition of Resonant, a market research and data science firm. This strategic move aims to further enhance Padilla's data-driven approach to communication strategies for its clients, including those served under the SHIFT brand....more
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