HQ Function

Serves as the brand's flagship retail store, a cultural hub for cannabis enthusiasts, a key touchpoint for brand experience, product showcasing, and likely handles regional management and marketing coordination for Southern California.

Notable Features:

Iconic Fairfax Avenue location, recognizable by its signature orange branding and minimalist, high-end boutique design. The store is a destination for cannabis connoisseurs and often attracts those interested in streetwear culture due to its trendy neighborhood.

Work Culture:

The work culture at the Fairfax flagship likely emphasizes exceptional customer service, deep product knowledge, brand ambassadorship, and an alignment with the premium, trend-aware lifestyle Sherbinskis promotes. Team members are expected to be passionate about cannabis and the brand's quality standards.

HQ Significance:

The Fairfax store is highly significant as it solidifies Sherbinskis' physical presence in a key global cannabis market (Los Angeles) and acts as a powerful brand statement. It's more than a dispensary; it's a cultural touchpoint that elevates the brand's image beyond just its products.

Values Reflected in HQ: The flagship location reflects Sherbinskis' core values of quality, authenticity, craftsmanship, design excellence, community engagement, and innovation in cannabis retail. It aims to provide an elevated, curated experience for consumers.

Location:

Sherbinskis primarily operates within the United States, with its flagship store in California and product distribution in several other legal states through strategic partnerships (e.g., Michigan). While the brand and its founder, Mario Guzman, have significant international recognition and have participated in international events or collaborations, its core owned-and-operated infrastructure and direct retail presence are U.S.-focused. The brand supports its global awareness through its renowned genetics, digital presence, and by selectively partnering with leading operators in new markets.

Street Address:

345 N Fairfax Ave

City:

Los Angeles

State/Province:

CA

Country:

USA