HQ Function

The headquarters houses key departments including design, buying, marketing, e-commerce operations, customer care, and corporate administration, overseeing SHEIKE's national retail network and online platform.

Notable Features:

The facility likely combines modern office spaces with studio areas for design and photography, and potentially warehousing/distribution capabilities to support its omnichannel retail model. Specific architectural details are not widely publicized.

Work Culture:

SHEIKE's HQ likely fosters a dynamic, creative, and fast-paced work environment, typical of the fashion industry. Collaboration between departments such as design, retail, and marketing is crucial, with a strong focus on brand identity and customer experience.

HQ Significance:

The St Peters headquarters is central to SHEIKE's brand development, strategic planning, and operational management. It ensures consistency in product design, marketing messages, and overall brand experience across Australia.

Values Reflected in HQ: The headquarters likely reflects SHEIKE's values of style, innovation, efficiency, and a strong commitment to its Australian identity and customer base.

Location:

SHEIKE's primary operational footprint is within Australia, where it has a robust network of physical retail stores and a comprehensive e-commerce platform serving the domestic market. While SHEIKE offers international shipping to various countries via its online store, it does not currently operate physical international offices or standalone retail stores outside of Australia. The brand's designs are influenced by global fashion trends, tailored for the Australian woman.

Street Address:

60 Mary Street

City:

St Peters

State/Province:

NSW

Country:

Australia