Sharaf DG
Sharaf DG's Overview
Sharaf DG is one of the leading electronics retailers in the Middle East, with a strong presence in the United Arab Emirates, Bahrain, Oman, and Egypt. Launched in 2005, it is part of the Sharaf Group, a large and diversified conglomerate. Sharaf DG offers a wide range of products including consumer electronics, home appliances, IT products, mobile phones, and lifestyle goods. Known for its extensive product selection, competitive pricing, and customer-centric approach, Sharaf DG operates through large-format retail stores and a robust online platform, aiming to provide a seamless omnichannel shopping experience. They are recognized for their 'Lowest Price Guaranteed' promise and regular promotional offers.
Where is Sharaf DG's Headquarters?
HQ Function
The headquarters in Dubai serves as the central hub for Sharaf DG's operations, overseeing strategic planning, marketing, procurement, finance, human resources, and IT for its retail and online businesses across the region.
Notable Features:
Located in the dynamic Al Barsha district, the headquarters offers a modern office environment with easy access to Dubai's key commercial areas and transport links. Specific architectural highlights are not publicly emphasized.
Work Culture:
The work culture at Sharaf DG's headquarters is dynamic and fast-paced, reflecting the competitive nature of the retail electronics industry. It emphasizes customer focus, innovation in retail, operational excellence, and teamwork to manage its extensive operations.
HQ Significance:
The Dubai headquarters is crucial for coordinating Sharaf DG's multi-country operations, driving its expansion strategies, managing brand consistency, and leveraging Dubai's status as a major business and logistics hub in the Middle East.
Values Reflected in HQ: The headquarters likely reflects Sharaf DG's commitment to efficiency, technological adoption (given their industry), customer centricity, and providing a productive environment for employees driving the company's mission.
Location:
Sharaf DG primarily operates in the Middle East, with a strong retail and online presence in the United Arab Emirates, Oman, Bahrain, and Egypt. While its core focus is on these key Middle Eastern markets, its Dubai headquarters serves as a strategic hub for managing these international operations. The company supports global sourcing for its wide array of electronics and appliances and caters to a diverse, multicultural customer base within its operating countries.
Street Address:
Sharaf DG Corporate Office, Al Barsha 1, Opposite Citymax Hotel, Dubai
City:
Dubai
State/Province:
Dubai
Country:
United Arab Emirates
Sharaf DG's Global Presence
Muscat, Oman
Address: Sharaf DG Oman Head Office, Building No 396, Way No 4007, Block No 240, Ghala Industrial Area, Azaiba North, Muscat, Sultanate of Oman
To manage and expand Sharaf DG's presence in Oman, cater to local consumer needs for electronics and appliances, and ensure smooth operational flow for its Omani stores and e-commerce.
Cairo, Egypt
Address: Specific corporate office address in Cairo is not widely publicized; country operations are managed through key retail locations and a dedicated country management team.
To cater to the Egyptian consumer electronics market, expand Sharaf DG's brand presence, and adapt offerings to local preferences and market dynamics.
Manama, Bahrain
Address: Country operations in Bahrain are supported by a local management team and administrative functions, typically based out of their main retail hubs or a local office. Specific corporate office addresses are not broadly listed.
To serve the Bahraini market with a comprehensive range of electronics and appliances, manage local promotions, and maintain customer service standards.
Buying Intent Signals for Sharaf DG
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Sharaf DG
As of April 2025, Sharaf DG' leadership includes:
Investors of Sharaf DG
Sharaf DG has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major publicly announced executive hires or exits directly concerning Sharaf DG's top leadership team were identified in the past 12 months through available news channels. Key leadership appears stable.
Technology (Tech Stack) used by Sharaf DG
Discover the tools Sharaf DG uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Sharaf DG Email Formats and Examples
Sharaf DG likely utilizes standard corporate email formats. The most common format observed is [first].[last]@sharafdg.com. Other potential formats could include [first_initial][last]@sharafdg.com, but [first].[last] is more prevalent.
[first].[last]@sharafdg.com
Format
nilesh.khalkho@sharafdg.com
Example
85%
Success rate
News and media
Zawya • December 8, 2023
Sharaf DG Kicks Off Dubai Shopping Festival with Unbeatable Offers and Mega Raffle Promotion
Sharaf DG announced its participation in the Dubai Shopping Festival (DSF) with a range of exclusive deals, discounts, and a mega raffle draw, offering customers significant savings and prizes on electronics and home appliances....more
Khaleej Times • November 1, 2023
Black Friday UAE: Sharaf DG Offers Up to 75% Discount
Sharaf DG launched its Black Friday sales, branded as 'DG Friday', offering discounts of up to 75% on a wide range of electronics, gadgets, and home appliances, both in-store and online across the UAE....more
Campaign Middle East • October 10, 2023
Sharaf DG launches AI-powered campaign ‘Shop Smarter’
Sharaf DG launched an innovative AI-powered marketing campaign titled ‘Shop Smarter Not Harder’. The campaign utilizes AI-generated visuals and content to highlight smart shopping choices available at their stores and online platform....more
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