HQ Function

Serves as the central hub for global operations, brand management, culinary innovation, strategic planning, marketing, finance, and corporate support for Shake Shack's worldwide network of restaurants.

Notable Features:

Located in a modern office space in the vibrant Hudson Square neighborhood, reflecting the company's energetic and contemporary brand image. It features the Shake Shack Innovation Kitchen and likely incorporates open-plan work areas to foster collaboration.

Work Culture:

The HQ work culture aims to embody the 'Stand For Something Good®' philosophy, emphasizing positivity, teamwork, innovation, and a passion for hospitality and quality. It's designed to be a dynamic and inspiring environment for its corporate team, often referred to as the 'Home Office'.

HQ Significance:

The New York City headquarters is strategically important, being the birthplace of the brand and a central point for driving global growth, maintaining brand consistency, and innovating its menu and customer experience.

Values Reflected in HQ: The headquarters likely reflects values such as quality, community, innovation, and 'Enlightened Hospitality' through its design, amenities, focus on team member experience, and operational focus.

Location:

Shake Shack supports a wide range of functions globally, primarily centered around its restaurant operations. This includes international franchising and licensing management, global supply chain coordination for proprietary ingredients, international marketing and brand adaptation, new market entry and development strategy, quality assurance programs, and operational training. Corporate teams provide centralized oversight for financial performance, legal and regulatory compliance, talent development, and culinary innovation that can be adapted and rolled out worldwide, ensuring a consistent Shake Shack experience across diverse cultures while also embracing localized menu offerings and community engagement.

Street Address:

225 Varick Street, Suite 300

City:

New York

State/Province:

NY

Country:

USA