Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Shadow PR is a forward-thinking public relations and communications firm dedicated to illuminating brands and shaping public perception. We specialize in developing innovative strategies that bridge the gap between brands and their target audiences, leveraging media relations, influencer marketing, digital PR, and experiential events. Our team of seasoned professionals is passionate about storytelling and committed to delivering measurable results that elevate our clients' presence in a crowded marketplace. At Shadow PR, we believe in the power of authentic communication to build lasting connections and drive business growth.
Serves as the central hub for strategic planning, client management, creative development, and media relations for East Coast and international clients.
Modern, open-plan office designed to foster collaboration, featuring state-of-the-art media monitoring suites and versatile event spaces for client activations.
A dynamic, fast-paced, and creative environment that encourages innovation, teamwork, and a passion for public relations. Emphasis on mentorship, continuous learning, and professional growth.
Located in a global media and business capital, providing Shadow PR with direct access to key media outlets, industry influencers, diverse talent, and emerging trends.
While primarily focused on the North American market with key offices in New York and Los Angeles, Shadow PR supports global campaigns for its diverse clientele through a robust network of trusted international partner agencies. This agile structure allows for localized execution and culturally resonant messaging in key markets across Europe, Asia-Pacific, and Latin America. Core functions supported globally include coordinated media relations, multi-market influencer engagement, international crisis communications, and overarching global brand strategy development and alignment.
123 Madison Avenue, Floor 10
New York
NY
USA
Address: 456 Sunset Boulevard, Suite 200
To provide localized PR support, cultivate relationships with West Coast media, talent, and industry partners, and tap into the unique cultural and innovation landscape of Southern California.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, SHADOW' leadership includes:
SHADOW has been backed by several prominent investors over the years, including:
Over the past year, Shadow PR has strategically enhanced its leadership team with a key hire in digital innovation and has seen a planned leadership transition in a senior operational role, positioning the agency for continued growth.
Discover the tools SHADOW uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Shadow PR typically utilizes standard email formats for its employees, most commonly combining the employee's first initial and last name, or first name and last name separated by a period, followed by the company domain.
[first_initial][last]@shadowpr.com (e.g., jdoe@shadowpr.com) or [first].[last]@shadowpr.com (e.g., jane.doe@shadowpr.com)
Format
ochen@shadowpr.com
Example
90%
Success rate
PRWeek • October 26, 2023
Shadow PR received the prestigious 'Creative Campaign of the Year' award for its innovative 'Illuminate' campaign developed for a leading consumer technology brand. The agency was lauded by judges for its exceptional use of integrated media, compelling narrative, and measurable impact on brand perception....more
AdAge • January 15, 2024
To accommodate escalating client demand in the entertainment, tech, and lifestyle sectors, Shadow PR announced a significant expansion of its Los Angeles office, welcoming five new professionals across its account management, digital strategy, and influencer relations teams....more
Forbes Communication Council • April 05, 2024
In an insightful Q&A, Shadow PR CEO Olivia Chen elaborated on the evolving impact of artificial intelligence on the public relations industry. Chen emphasized the critical balance between leveraging AI for efficiency and insights, while preserving the essential human elements of creativity, empathy, and strategic counsel in communications....more
Campaign US • May 20, 2024
Shadow PR today announced the launch of a dedicated Sustainability & ESG (Environmental, Social, and Governance) Communications practice. This new division will assist clients in developing authentic narratives and impactful strategies to communicate their sustainability efforts and corporate responsibility initiatives effectively....more
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