Sgrouples, Inc. (pronounced 'scruples') was an American technology company founded in 2011 by Mark Weinstein. It was established with a strong commitment to user privacy and data protection in the realm of social networking. Sgrouples aimed to offer an alternative to existing social media platforms by giving users more control over their personal information and online interactions. The company is best known as the original developer and parent company of MeWe, a privacy-respecting social network that carries forward Sgrouples' core mission of 'No Ads, No Spyware, No BS'.
The Culver City headquarters was the nerve center for Sgrouples, housing its core operations including software engineering, product development, strategic planning, marketing, and administrative functions for its privacy-first social networking platform.
While specific architectural details of the office suite are not widely publicized, its location in Culver City provided a dynamic and creative environment. The office likely facilitated a collaborative, agile startup culture focused on innovation in social technology.
The work culture at Sgrouples was likely characterized by a strong mission-driven ethos centered on user privacy, data rights, and ethical technology development. Employees were probably passionate about creating a social media alternative that respected users, fostering an environment of dedication and innovation.
Sgrouples's headquarters is significant as the birthplace of a social networking philosophy that challenged the prevailing data exploitation models. It's where the foundational technology and principles for MeWe were conceived and developed, marking it as a key site in the history of privacy-focused social media.
While Sgrouples was founded and based in the United States, its vision and the platform it developed (which evolved into MeWe) had a global ambition. The technology was designed to be accessible to users worldwide, supporting multiple languages and aiming to connect individuals internationally who sought a social network that respected their privacy. Its global presence was primarily through its user base rather than a network of international physical offices under the Sgrouples name.
9355 Culver Blvd Ste B
Culver City
CA
USA
Address: N/A
N/A - Global reach was primarily achieved through its digital platform rather than physical international offices.
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As of April 2025, MeWe' leadership includes:
MeWe has been backed by several prominent investors over the years, including:
As Sgrouples transitioned to operate primarily as MeWe, executive news related to the ongoing entity would be under MeWe. There have been no specific public announcements of executive hires or exits for 'Sgrouples' as a distinct operational entity in the last 12 months, as the brand focus shifted several years ago.
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Publicly disclosed specific email formats for Sgrouples company email addresses are not readily available. Like many tech companies, they likely used common patterns. Given the company's domain was sgrouples.com, typical formats would have been [first].[last]@sgrouples.com or [first_initial][last]@sgrouples.com.
[first_initial][last]@sgrouples.com (e.g., jdoe@sgrouples.com)
Format
mweinstein@sgrouples.com (Example, based on a common format for the founder)
Example
10%
Success rate
CNET • October 26, 2012
Sgrouples officially launched its social networking service, emphasizing user privacy and data control. The platform offered private group creation and messaging, positioning itself as a 'Privacy Bill of Rights' advocate and an alternative to mainstream social media that often compromised user data....more
TechCrunch • May 7, 2015
MeWe, built upon the privacy-centric principles pioneered by Sgrouples, launched publicly. Led by Sgrouples founder Mark Weinstein, MeWe aimed to offer a social network free of ads and spyware, continuing the mission started with Sgrouples to provide a more ethical social media experience....more
HuffPost • July 14, 2016
An interview with Mark Weinstein discussing the philosophy behind Sgrouples and its evolution into MeWe, highlighting the commitment to creating a social media platform where users are customers to be served, not data to be sold....more
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