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Seven League is a highly acclaimed digital sports agency and consultancy, renowned for its expertise in helping sports organizations connect with audiences and drive commercial value through digital transformation. Founded in 2012 and acquired by IMG (an Endeavor company) in 2021, Seven League now forms a key part of IMG's global digital capabilities. They specialize in digital strategy, content creation, audience development, data analytics, and commercialization for federations, leagues, clubs, and athletes worldwide. Their mission is to deliver innovative digital solutions that enhance fan engagement and achieve clients' business objectives in the evolving sports landscape.
Serves as the primary operational hub for Seven League's activities within IMG, housing digital strategy, client management, and content teams. Leverages IMG's global resources.
Chiswick Park is a modern business park known for its landscaped environment, employee amenities, and contemporary office spaces. IMG's office is a state-of-the-art facility designed to foster collaboration and innovation.
A dynamic, innovative, and collaborative environment, blending Seven League's agile agency culture with the resources and scale of a global leader like IMG. Focus on cutting-edge digital trends in sports, encouraging creativity and strategic thinking.
Strategically located in a major global media and sports hub, facilitating close collaboration with key clients and partners. Integration with IMG enhances global reach and service capabilities, providing access to a wider network of expertise.
As part of IMG, Seven League's expertise supports clients globally. IMG has a vast network of offices across North America, Europe, Asia-Pacific, Latin America, and other regions, enabling Seven League to deliver digital strategy, content, and audience development services to sports organizations worldwide. Key functions supported globally include digital transformation consulting, social media strategy and management, multi-platform content production, digital rights optimization, data analytics, and innovative fan engagement solutions.
Building 6, Chiswick Park, 566 Chiswick High Road
London
England
United Kingdom
Address: 304 Park Ave S, New York, NY 10010, USA (IMG New York Office)
To expand digital service offerings to North American sports clients, leveraging IMG's strong presence and relationships in one of the world's largest and most innovative sports markets.
Address: 1 Wallich Street, #29-01 Guoco Tower, Singapore 078881 (IMG Singapore Office)
To cater to the rapidly growing digital sports landscape in APAC, providing localized expertise and support for clients across diverse markets, from broadcast to fan engagement.
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As of April 2025, Seven League' leadership includes:
Seven League has been backed by several prominent investors over the years, including:
Key leadership appointments within IMG's broader media and production operations, which encompass digital services including those provided by the Seven League team. Leadership for Seven League's functions is integrated within IMG. No major departures or hires directly attributed to the 'Seven League' unit as a distinct entity have been publicly announced in the past 12 months.
Discover the tools Seven League uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
As Seven League is part of IMG, email communications typically follow IMG's corporate email format. Common formats at large organizations like IMG include [first].[last]@[domain] or [first_initial][last]@[domain]. While legacy sevenleague.co.uk emails might exist for some individuals, new communications would originate from @img.com addresses.
[first].[last]@img.com (e.g., jane.doe@img.com) or [first_initial][last]@img.com (e.g., jdoe@img.com). Legacy: [first].[last]@sevenleague.co.uk
Format
example.person@img.com
Example
85%
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IMG.com • March 5, 2024
IMG renewed its long-term partnership with CONMEBOL, covering media rights, production, and digital services for prestigious tournaments like CONMEBOL Libertadores. This extension underscores IMG's commitment to enhancing digital engagement and content delivery for major football properties, leveraging the digital expertise resident within teams like Seven League....more
IMG.com • December 12, 2023
IMG extended its exclusive worldwide media distribution and production partnership with World’s Strongest Man (WSM). The renewed agreement emphasizes expanding WSM's digital footprint and fan engagement globally, applying advanced digital strategies and content solutions that are a hallmark of IMG's digital services, incorporating Seven League's specialist capabilities....more
IMG.com • October 2, 2023
IMG appointed Barney Francis as Executive Vice President, Global Production. This strategic hire will oversee all of IMG’s production businesses worldwide, impacting the scope and scale of digital content creation and delivery, an area where Seven League's expertise is integral to IMG's offerings....more
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