What Does Seven League Do?

Total employees150
HeadquartersLondon
Founded2012

Seven League is a highly acclaimed digital sports agency and consultancy, renowned for its expertise in helping sports organizations connect with audiences and drive commercial value through digital transformation. Founded in 2012 and acquired by IMG (an Endeavor company) in 2021, Seven League now forms a key part of IMG's global digital capabilities. They specialize in digital strategy, content creation, audience development, data analytics, and commercialization for federations, leagues, clubs, and athletes worldwide. Their mission is to deliver innovative digital solutions that enhance fan engagement and achieve clients' business objectives in the evolving sports landscape.

Where Is Seven League's Headquarters?

Seven League officeSeven League officeSeven League officeSeven League office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary operational hub for Seven League's activities within IMG, housing digital strategy, client management, and content teams. Leverages IMG's global resources.

Notable Features:

Chiswick Park is a modern business park known for its landscaped environment, employee amenities, and contemporary office spaces. IMG's office is a state-of-the-art facility designed to foster collaboration and innovation.

Work Culture:

A dynamic, innovative, and collaborative environment, blending Seven League's agile agency culture with the resources and scale of a global leader like IMG. Focus on cutting-edge digital trends in sports, encouraging creativity and strategic thinking.

HQ Significance:

Strategically located in a major global media and sports hub, facilitating close collaboration with key clients and partners. Integration with IMG enhances global reach and service capabilities, providing access to a wider network of expertise.

Values Reflected in HQ: Innovation, client-centricity, deep expertise in digital sports, and global ambition, supported by IMG's established presence and commitment to excellence in the sports and entertainment industry.

Location:

As part of IMG, Seven League's expertise supports clients globally. IMG has a vast network of offices across North America, Europe, Asia-Pacific, Latin America, and other regions, enabling Seven League to deliver digital strategy, content, and audience development services to sports organizations worldwide. Key functions supported globally include digital transformation consulting, social media strategy and management, multi-platform content production, digital rights optimization, data analytics, and innovative fan engagement solutions.

Street Address:

Building 6, Chiswick Park, 566 Chiswick High Road

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Seven League Operate Around the World?

New York, NY, USA

Address: 304 Park Ave S, New York, NY 10010, USA (IMG New York Office)

To expand digital service offerings to North American sports clients, leveraging IMG's strong presence and relationships in one of the world's largest and most innovative sports markets.

Singapore, Singapore

Address: 1 Wallich Street, #29-01 Guoco Tower, Singapore 078881 (IMG Singapore Office)

To cater to the rapidly growing digital sports landscape in APAC, providing localized expertise and support for clients across diverse markets, from broadcast to fan engagement.

Buying Intent Signals for Seven League

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Seven League? Meet the Executive Team

As of April 2025, Seven League' leadership includes:

Richard Ayers - Founder, Seven League
Adam Kelly - President, IMG Media
Barney Francis - Executive Vice President, Global Production, IMG

Who's Investing in Seven League?

Seven League has been backed by several prominent investors over the years, including:

Acquired by IMG (a division of Endeavor Group Holdings, Inc.)

What Leadership Changes Has Seven League Seen Recently?

Hire1
Exits0

Key leadership appointments within IMG's broader media and production operations, which encompass digital services including those provided by the Seven League team. Leadership for Seven League's functions is integrated within IMG. No major departures or hires directly attributed to the 'Seven League' unit as a distinct entity have been publicly announced in the past 12 months.

New Appointments:

Barney Francis, Barney Francis appointed as new EVP, Global Production at IMG, enhancing leadership in areas crucial for digital content and media services.

What Technology (Tech Stack) Is Used bySeven League?

Discover the tools Seven League uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Seven League Email Formats and Examples

As Seven League is part of IMG, email communications typically follow IMG's corporate email format. Common formats at large organizations like IMG include [first].[last]@[domain] or [first_initial][last]@[domain]. While legacy sevenleague.co.uk emails might exist for some individuals, new communications would originate from @img.com addresses.

[first].[last]@img.com (e.g., jane.doe@img.com) or [first_initial][last]@img.com (e.g., jdoe@img.com). Legacy: [first].[last]@sevenleague.co.uk

Format

example.person@img.com

Example

85%

Success rate

What's the Latest News About Seven League?

IMG.com • March 5, 2024

Seven League (IMG) Deepens South American Football Ties with CONMEBOL Partnership Renewal

IMG renewed its long-term partnership with CONMEBOL, covering media rights, production, and digital services for prestigious tournaments like CONMEBOL Libertadores. This extension underscores IMG's commitment to enhancing digital engagement and content delivery for major football properties, leveraging the digital expertise resident within teams like Seven League....more

IMG.com • December 12, 2023

Seven League (IMG) Expertise to Boost World’s Strongest Man Digital Presence in Renewed Deal

IMG extended its exclusive worldwide media distribution and production partnership with World’s Strongest Man (WSM). The renewed agreement emphasizes expanding WSM's digital footprint and fan engagement globally, applying advanced digital strategies and content solutions that are a hallmark of IMG's digital services, incorporating Seven League's specialist capabilities....more

IMG.com • October 2, 2023

Seven League (IMG) Operations to Benefit from New Production Leadership as Barney Francis Joins IMG

IMG appointed Barney Francis as Executive Vice President, Global Production. This strategic hire will oversee all of IMG’s production businesses worldwide, impacting the scope and scale of digital content creation and delivery, an area where Seven League's expertise is integral to IMG's offerings....more

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