HQ Function

The London headquarters likely houses administrative staff, customer service operations, marketing teams, and potentially a significant portion of their centralized floristry and order fulfillment operations.

Notable Features:

Located in a business park, the facility is likely optimized for logistics and e-commerce operations rather than being a public-facing retail storefront or having significant architectural features. Efficiency and functionality for flower processing and dispatch would be key.

Work Culture:

The work culture is expected to be fast-paced, customer-centric, and e-commerce driven, especially during peak floral seasons. Emphasis would be on operational efficiency, quality control, and timely delivery.

HQ Significance:

This central location is crucial for managing their UK-wide delivery network, ensuring quality control over fresh flowers, and coordinating marketing and customer service for a large online customer base.

Values Reflected in HQ: The HQ's setup likely reflects values of efficiency, quality control, direct-to-consumer focus, and leveraging technology for e-commerce success.

Location:

Serenata Flowers primarily serves the United Kingdom market with its direct delivery network. While they source flowers internationally from growers and auctions, their branded retail operations and customer base are concentrated within the UK. They do not have a significant physical presence or direct retail operations outside the UK, focusing on domestic online sales and delivery.

Street Address:

Unit 12, Concord Business Centre, Concord Road

City:

London

State/Province:

N/A

Country:

United Kingdom