What Does Serena & Lily Do?

Total employees750
HeadquartersSausalito
Founded2003

Serena & Lily is an American home furnishings and lifestyle brand that offers a curated collection of furniture, bedding, bath, rugs, lighting, decor, and outdoor items. Known for its relaxed yet sophisticated aesthetic, the brand often incorporates coastal-inspired elements, classic designs, and a fresh color palette. Serena & Lily aims to bring a casual, refined style to homes, focusing on quality craftsmanship and unique design details. They operate through online retail, catalogs, and physical design shops across the United States, catering to customers seeking a high-end, aspirational home environment.

Where Is Serena & Lily's Headquarters?

Serena & Lily officeSerena & Lily officeSerena & Lily officeSerena & Lily office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for design, merchandising, marketing, e-commerce operations, customer service, and corporate strategy.

Notable Features:

Located in a scenic waterfront area of Sausalito, likely offering inspiring views that align with the brand's coastal aesthetic. The office interiors are expected to reflect the Serena & Lily brand: bright, airy, and beautifully designed.

Work Culture:

The work culture is likely creative, collaborative, and fast-paced, with a strong emphasis on brand identity, design innovation, and customer experience. Employees probably share a passion for home decor and lifestyle.

HQ Significance:

The Sausalito HQ is pivotal for driving the brand's vision, product development, and overall market strategy, maintaining its distinct position in the luxury home goods sector.

Values Reflected in HQ: The choice of Sausalito, with its artistic community and natural beauty, reflects the brand's values of inspiration from nature, quality, and a sophisticated, relaxed lifestyle.

Location:

Serena & Lily primarily focuses on the United States market, with its e-commerce platform serving customers nationwide and a network of physical Design Shops in key U.S. locations. While they may offer limited international shipping, their core operational presence and marketing efforts are U.S.-centric. Global functions are mainly supported through their online store for any international orders they process and potentially through international sourcing for their products.

Street Address:

10 Liberty Ship Way, Suite 350

City:

Sausalito

State/Province:

CA

Country:

USA

Where Else Does Serena & Lily Operate Around the World?

New York, NY, USA

Address: 1221 Madison Avenue, New York, NY 10128 (Example of a Design Shop, not a corporate office)

To provide a physical brand presence in key affluent markets, allowing customers to experience products firsthand and receive personalized design advice, thereby driving sales and brand loyalty in the Northeast region.

Newport Beach, CA, USA

Address: Lido Marina Village, 3432 Via Lido, Newport Beach, CA 92663 (Example of a Design Shop)

Caters to the design-savvy Southern California market, strengthening brand visibility and accessibility in a region that strongly resonates with Serena & Lily's coastal-inspired style.

Various, USA

Address: Multiple locations across the United States

To expand market reach, provide localized customer service and design support, and build brand awareness across different regions of the U.S.

Buying Intent Signals for Serena & Lily

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Serena & Lily? Meet the Executive Team

As of April 2025, Serena & Lily' leadership includes:

Lori Greeley - Chief Executive Officer
Serena Dugan - Co-Founder & Chief Design Officer (Emeritus/Advisor - role may have evolved)
Lily Kanter - Co-Founder (Role may have evolved, often active in other ventures)
Kirsty Williams - Chief Marketing Officer
Carla Rummo - Chief Merchandising & Design Officer
Sean Sullwold - Chief Financial Officer

Who's Investing in Serena & Lily?

Serena & Lily has been backed by several prominent investors over the years, including:

Lead Edge Capital
EagleTree Capital (formerly Wasserstein & Co.)

What Leadership Changes Has Serena & Lily Seen Recently?

Hire0
Exits0

No widely publicized major C-suite executive hires or exits have been prominently reported for Serena & Lily in the immediate past 12-18 months. The top leadership team appears relatively stable. Minor changes or director-level appointments may have occurred but are not typically announced broadly.

What Technology (Tech Stack) Is Used bySerena & Lily?

Discover the tools Serena & Lily uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Serena & Lily Email Formats and Examples

Serena & Lily likely uses common corporate email formats. The most probable primary format is [first_initial][last]@serenaandlily.com or [first].[last]@serenaandlily.com. Other variations might exist for specific departments or roles.

[first_initial][last]@serenaandlily.com

Format

lgreeley@serenaandlily.com

Example

75%

Success rate

What's the Latest News About Serena & Lily?

Business of Home • September 7, 2023

Serena & Lily leans into licensed collections with new wallpaper line

Serena & Lily announced a new licensed wallpaper collection with Fine & Dandy Co., marking a strategic move to expand its product offerings through collaborations. The collection features whimsical and sophisticated designs aligned with the brand's aesthetic....more

Home Accents Today • October 12, 2023

Serena & Lily opens new design shop in Birmingham, Michigan

Serena & Lily expanded its retail presence with the opening of a new Design Shop in Birmingham, Michigan. This store allows customers in the Detroit metropolitan area to experience the brand's products and design services in person....more

Furniture Today • May 2, 2023

Serena & Lily to open new store in Columbus, Ohio

Serena & Lily announced plans to open a new Design Shop in Columbus, Ohio, continuing its expansion into key Midwest markets. The store aims to bring its signature coastal style to a new customer base....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Serena & Lily, are just a search away.