HQ Function

The Auckland headquarters serves as the central hub for all core operations, including software research and development, product design, engineering, quality assurance, marketing, sales, artist relations, and global administrative functions.

Notable Features:

Modern office space designed to foster collaboration and creativity, likely equipped with high-quality audio testing rooms, demo studios for product showcases, and open-plan work areas. It reflects the company's innovative and music-focused culture.

Work Culture:

Serato's work culture is often described as passionate, innovative, and music-centric. Employees, many of whom are DJs or musicians themselves, contribute to a collaborative environment focused on pushing the boundaries of music technology. There's an emphasis on work-life balance and fostering creativity.

HQ Significance:

The Auckland HQ is the birthplace of all Serato software and innovations. It's where strategic decisions are made, and the company's global vision is shaped, maintaining its position as a leader in the DJ and music production software market.

Values Reflected in HQ: The headquarters' design and atmosphere likely reflect Serato's core values: innovation, quality, user-centricity, passion for music, and collaboration.

Location:

While its primary development and operations are centralized in Auckland, New Zealand, Serato maintains a significant global presence through its software distribution, online support, and extensive partnerships with hardware manufacturers across North America, Europe, Asia, and other regions. Their software is used by millions of DJs and music producers in virtually every country, supported by a strong online community and international artist endorsements. They may utilize remote teams or regional representatives for marketing and artist relations in key markets like the USA and Europe.

Street Address:

80 Greys Avenue

City:

Auckland Central

State/Province:

Auckland

Country:

New Zealand