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Sensory Spectrum is a globally recognized leader specializing in sensory evaluation and consumer research. Founded in 1986, the company partners with clients across various industries, including food and beverage, personal care, home care, and pharmaceuticals, to understand the sensory-consumer experience. They provide actionable insights through advanced methodologies, helping businesses optimize product development, enhance quality, and build stronger brands by connecting sensory attributes with consumer preferences and behavior.
Global headquarters for research and development, client project management, training programs, and corporate administration, driving innovation in sensory science.
State-of-the-art sensory evaluation laboratories and consumer research facilities designed for precise testing environments.
A collaborative, scientific, and client-centric environment, fostering innovation and expertise in sensory analysis. Emphasis on meticulous research and actionable insights.
Serves as the central hub for Sensory Spectrum's pioneering methodologies in sensory science and its global operations, shaping industry standards for over three decades.
Sensory Spectrum maintains a significant global presence, directly serving clients worldwide through its key offices in the United States (New Providence, NJ, and Kannapolis, NC) and China (Shanghai). Additionally, they extend their reach in Europe through strategic partnerships. This network enables them to support multinational corporations by providing localized sensory evaluation and consumer research tailored to diverse international markets, particularly in the food & beverage, personal care, and home care sectors.
550 Central Avenue
New Providence
NJ
USA
Address: 150 N. Research Campus Drive, Kannapolis, NC 28081, USA
Leverages the NCRC's collaborative research ecosystem to advance sensory testing methodologies and support clients in the food, agriculture, and life sciences sectors in the region.
Address: Building 1, Room 1116, Lane 115, Xin駿环路 Pu Jiang Hi-Tech Park Shanghai, 201114, China
Supports multinational and local clients in understanding Asian consumer preferences, adapting products for regional tastes, and navigating the dynamic Asian market.
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As of April 2025, Sensory Spectrum' leadership includes:
Sensory Spectrum has been backed by several prominent investors over the years, including:
There have been no major publicly announced executive hires or departures at Sensory Spectrum in the last 12 months. The leadership team continues to guide the company's strategic initiatives in sensory science.
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Sensory Spectrum likely utilizes common professional email formats. The most probable formats include combinations of first name, last name, and initials followed by '@sensoryspectrum.com'.
Typical formats include `[first_initial][last]@sensoryspectrum.com` (e.g., jdoe@sensoryspectrum.com) or `[first].[last]@sensoryspectrum.com` (e.g., jane.doe@sensoryspectrum.com).
Format
gvicille@sensoryspectrum.com
Example
75%
Success rate
Sensory Spectrum Official Website • March 15, 2024
Sensory Spectrum has released its schedule for professional sensory evaluation workshops in 2024, offering foundational and advanced training for industry professionals in understanding and applying sensory science....more
Sensory Spectrum Official Website • November 7, 2023
Sensory Spectrum shared its latest research and insights at the 15th Pangborn Sensory Science Symposium, contributing to discussions on advancements in sensory and consumer science....more
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