What Does Sensis Do?

Total employees600
HeadquartersHawthorn
Founded1991

Sensis was a prominent Australian company renowned for connecting businesses and consumers through services like the Yellow Pages and White Pages directories, Whereis maps, and a suite of digital marketing solutions. Founded in 1991 as a division of Telstra, Sensis played a crucial role in local search and advertising for decades. In 2014, it was acquired by Platinum Equity, and in 2021, Sensis was acquired by Thryv Holdings, Inc., a US-based global software company. Today, Sensis operates as Thryv Australia, focusing on providing SaaS solutions and digital marketing tools to help Australian small to medium-sized businesses (SMBs) manage their operations and grow. Thryv Australia continues Sensis's legacy of supporting local businesses with modern technology and expertise.

Where Is Sensis's Headquarters?

Sensis officeSensis officeSensis officeSensis office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary operational and strategic hub for Thryv's Australian operations, focusing on SaaS product development, sales, marketing, customer support, and digital solutions for SMBs.

Notable Features:

Modern office facilities designed to foster collaboration, innovation, and a productive work environment for employees supporting Australian businesses.

Work Culture:

As part of Thryv, the work culture likely emphasizes customer-centricity, technological innovation, teamwork, and a dynamic approach to supporting the success and digital transformation of small to medium-sized businesses.

HQ Significance:

The Hawthorn headquarters represents Thryv's significant investment and commitment to the Australian market, building upon Sensis's extensive heritage to empower local businesses with advanced software and marketing tools.

Values Reflected in HQ: The headquarters likely reflects Thryv's values of innovation, customer success, empowering SMBs, and embracing digital transformation.

Location:

As Thryv Australia, the company is an integral part of Thryv Holdings, Inc. (NASDAQ: THRY), a global organization headquartered in Dallas, Texas, USA. Thryv Holdings provides comprehensive SaaS business management solutions to SMBs in various international markets. Thryv Australia's primary focus remains on serving the Australian market, leveraging Thryv's global platform, technology, and resources to deliver tailored solutions for local businesses.

Street Address:

Level 1, 109 Burwood Road

City:

Hawthorn

State/Province:

VIC

Country:

Australia

Where Else Does Sensis Operate Around the World?

No additional office locations available.

Buying Intent Signals for Sensis

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sensis? Meet the Executive Team

As of April 2025, Sensis' leadership includes:

Grant Wilson - Vice President and General Manager, Thryv Australia
Elise Balsillie - Head of Marketing & Communications, Thryv Australia

Who's Investing in Sensis?

Sensis has been backed by several prominent investors over the years, including:

Thryv Holdings, Inc. (Parent Company, NASDAQ:THRY)
Platinum Equity (Former majority owner of Sensis, acquired Sensis from Telstra in 2014)

What Leadership Changes Has Sensis Seen Recently?

Hire0
Exits0

Following the acquisition by Thryv Holdings, Inc. in 2021 and the establishment of the Thryv Australia leadership team, including Grant Wilson as VP and General Manager, the executive structure has been relatively stable. No major high-profile executive hires or departures specifically for Thryv Australia have been widely publicized in the immediate last 12-18 months. The leadership team continues to focus on integrating Sensis's legacy operations and expanding Thryv's SaaS offerings in the Australian market.

What Technology (Tech Stack) Is Used bySensis?

Discover the tools Sensis uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sensis Email Formats and Examples

For Sensis, now operating as Thryv Australia, email communications primarily use the @thryv.com domain, consistent with its parent company. Common corporate email formats are likely employed.

[first].[last]@thryv.com or [first_initial][last]@thryv.com

Format

jane.doe@thryv.com or jdoe@thryv.com

Example

75%

Success rate

What's the Latest News About Sensis?

Mumbrella • February 27, 2024

Sensis (as Thryv Australia) Launches Latest Small Business Digital Maturity Study

Thryv Australia released its 2024 Small Business Digital Maturity Study, offering key insights into the adoption rate and impact of digital tools and strategies among Australian small and medium-sized businesses....more

Thryv Australia Newsroom • October 26, 2023

Sensis (as Thryv Australia) Releases October 2023 SME Snapshot

Thryv Australia published its October 2023 Small and Medium Enterprise (SME) Snapshot, detailing current business conditions, top priorities, and significant challenges faced by Australian SMEs, continuing Sensis's legacy of market research....more

Thryv Holdings, Inc. News • March 1, 2021

Thryv Completes Acquisition of Sensis, Australia's Leading Digital Marketing and Directory Services Company

Thryv Holdings, Inc. announced the completion of its acquisition of Sensis, marking a significant expansion of Thryv's international presence and commitment to providing SaaS solutions to Australian SMBs....more

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