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Sensiblu was one of Romania's largest and most recognized pharmacy chains, known for its wide range of pharmaceutical products, dermo-cosmetics, and patient care services. Founded in 1997, Sensiblu rapidly expanded its network across Romania, becoming a household name. It was a core part of the A&D Pharma group, which was later acquired by Penta Investments in 2017-2018 and subsequently integrated into the Dr.Max pharmacy network. While the Sensiblu brand has largely been transitioned to Dr.Max, its legacy in shaping the Romanian pharmaceutical retail landscape remains significant.
The headquarters managed strategic planning, administration, marketing, procurement, logistics, and operational oversight for the extensive Sensiblu pharmacy network.
A modern corporate office facility designed to support the complex operations of a large retail pharmaceutical distribution and sales network.
The work culture at Sensiblu's headquarters likely emphasized professionalism, efficiency, customer-centricity, and adherence to stringent pharmaceutical regulations, fostering a dynamic environment to support a fast-growing retail business.
This central office was pivotal for Sensiblu's nationwide growth, brand development, and operational consistency, establishing it as a leading name in Romanian healthcare retail.
Sensiblu's operations were almost exclusively focused on the Romanian market, where it built a comprehensive national network of pharmacies. As part of A&D Pharma, there might have been some regional synergies, but the Sensiblu brand itself was a Romanian entity. Following its acquisition and integration into the Dr.Max Group (owned by Penta Investments), it became part of a larger international entity with operations in multiple Central and Eastern European countries.
Strada Logofătul Tăutu nr. 99, Sector 3
Bucharest
Bucharest
Romania
Address: Primarily an extensive network of hundreds of retail pharmacy locations. May have included regional distribution centers.
To ensure broad accessibility of pharmaceutical products and healthcare services nationwide, manage local inventory, and provide localized customer support and patient care.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Sensiblu' leadership includes:
Sensiblu has been backed by several prominent investors over the years, including:
Sensiblu as a distinct brand has been fully integrated into Dr.Max. Therefore, executive news specifically under the 'Sensiblu' banner in the last 12 months is not applicable. Any relevant high-level leadership changes would occur within Dr.Max Romania, the successor entity.
Discover the tools Sensiblu uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Official email formats for the historical Sensiblu or the current Dr.Max Romania are not publicly disclosed. However, common corporate email patterns used by large organizations include [first].[last]@[companydomain.com] or [f][last]@[companydomain.com]. For Sensiblu, the domain was likely @sensiblu.ro. For Dr.Max, it is @drmax.ro.
Likely patterns: [first].[last]@sensiblu.ro (historical) or [first_initial][last]@sensiblu.ro (historical). For Dr.Max: [first].[last]@drmax.ro
Format
e.g., ion.popescu@sensiblu.ro (hypothetical historical) or ipopescu@drmax.ro (hypothetical current)
Example
70 (This is an estimated success rate for common patterns assuming the contact exists and is active; actual deliverability varies.)%
Success rate
Reuters / Ziarul Financiar • December 2017 / Early 2018
Penta Investments, a Central European investment group, finalized the acquisition of A&D Pharma, Romania's largest pharmaceutical group, which included the Sensiblu pharmacy chain and Mediplus drug distributor. This acquisition marked a major consolidation in the Romanian pharmaceutical retail and wholesale market....more
Profit.ro / Local Romanian business media • Starting December 2019 (process over subsequent years)
Following its acquisition by Penta Investments, the extensive Sensiblu pharmacy network began a phased rebranding process to operate under the Dr.Max banner. This strategic move aimed to unify the brand with Dr.Max's broader European presence and leverage its established market position....more
Various Romanian media (e.g., Wall-Street.ro, Forbes Romania archives) • October 2007
In 2007, Sensiblu commemorated its 10th anniversary, highlighting its significant growth to become one of Romania's leading pharmacy chains. By this time, it had established a large network of pharmacies, focusing on patient care, a wide product range, and innovative services in the retail pharmaceutical sector....more
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