What Does Sensiblu Do?

Total employees4000
HeadquartersBucharest
Founded1997

Sensiblu was one of Romania's largest and most recognized pharmacy chains, known for its wide range of pharmaceutical products, dermo-cosmetics, and patient care services. Founded in 1997, Sensiblu rapidly expanded its network across Romania, becoming a household name. It was a core part of the A&D Pharma group, which was later acquired by Penta Investments in 2017-2018 and subsequently integrated into the Dr.Max pharmacy network. While the Sensiblu brand has largely been transitioned to Dr.Max, its legacy in shaping the Romanian pharmaceutical retail landscape remains significant.

Where Is Sensiblu's Headquarters?

Sensiblu officeSensiblu officeSensiblu officeSensiblu office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters managed strategic planning, administration, marketing, procurement, logistics, and operational oversight for the extensive Sensiblu pharmacy network.

Notable Features:

A modern corporate office facility designed to support the complex operations of a large retail pharmaceutical distribution and sales network.

Work Culture:

The work culture at Sensiblu's headquarters likely emphasized professionalism, efficiency, customer-centricity, and adherence to stringent pharmaceutical regulations, fostering a dynamic environment to support a fast-growing retail business.

HQ Significance:

This central office was pivotal for Sensiblu's nationwide growth, brand development, and operational consistency, establishing it as a leading name in Romanian healthcare retail.

Values Reflected in HQ: The headquarters likely embodied values of health, accessibility, quality care, and innovation in pharmaceutical services and retail.

Location:

Sensiblu's operations were almost exclusively focused on the Romanian market, where it built a comprehensive national network of pharmacies. As part of A&D Pharma, there might have been some regional synergies, but the Sensiblu brand itself was a Romanian entity. Following its acquisition and integration into the Dr.Max Group (owned by Penta Investments), it became part of a larger international entity with operations in multiple Central and Eastern European countries.

Street Address:

Strada Logofătul Tăutu nr. 99, Sector 3

City:

Bucharest

State/Province:

Bucharest

Country:

Romania

Where Else Does Sensiblu Operate Around the World?

Various cities, Romania

Address: Primarily an extensive network of hundreds of retail pharmacy locations. May have included regional distribution centers.

To ensure broad accessibility of pharmaceutical products and healthcare services nationwide, manage local inventory, and provide localized customer support and patient care.

Buying Intent Signals for Sensiblu

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sensiblu? Meet the Executive Team

As of April 2025, Sensiblu' leadership includes:

Robert Popescu - Former CEO, A&D Pharma Group
Iulian Trandafir - Former General Manager, Sensiblu
Dragos Dinu - Former CEO, A&D Pharma Group (at the time of Penta acquisition)
Jean-Francois Haro - Former CEO, Sensiblu

Who's Investing in Sensiblu?

Sensiblu has been backed by several prominent investors over the years, including:

Penta Investments (current ultimate owner through Dr.Max Group, following acquisition of A&D Pharma)
Founders and initial investors of A&D Pharma (historical)

What Leadership Changes Has Sensiblu Seen Recently?

Hire0
Exits0

Sensiblu as a distinct brand has been fully integrated into Dr.Max. Therefore, executive news specifically under the 'Sensiblu' banner in the last 12 months is not applicable. Any relevant high-level leadership changes would occur within Dr.Max Romania, the successor entity.

What Technology (Tech Stack) Is Used bySensiblu?

Discover the tools Sensiblu uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sensiblu Email Formats and Examples

Official email formats for the historical Sensiblu or the current Dr.Max Romania are not publicly disclosed. However, common corporate email patterns used by large organizations include [first].[last]@[companydomain.com] or [f][last]@[companydomain.com]. For Sensiblu, the domain was likely @sensiblu.ro. For Dr.Max, it is @drmax.ro.

Likely patterns: [first].[last]@sensiblu.ro (historical) or [first_initial][last]@sensiblu.ro (historical). For Dr.Max: [first].[last]@drmax.ro

Format

e.g., ion.popescu@sensiblu.ro (hypothetical historical) or ipopescu@drmax.ro (hypothetical current)

Example

70 (This is an estimated success rate for common patterns assuming the contact exists and is active; actual deliverability varies.)%

Success rate

What's the Latest News About Sensiblu?

Reuters / Ziarul FinanciarDecember 2017 / Early 2018

Penta Investments acquires A&D Pharma, owner of Sensiblu pharmacies

Penta Investments, a Central European investment group, finalized the acquisition of A&D Pharma, Romania's largest pharmaceutical group, which included the Sensiblu pharmacy chain and Mediplus drug distributor. This acquisition marked a major consolidation in the Romanian pharmaceutical retail and wholesale market....more

Profit.ro / Local Romanian business mediaStarting December 2019 (process over subsequent years)

Sensiblu pharmacies undergo rebranding to Dr.Max

Following its acquisition by Penta Investments, the extensive Sensiblu pharmacy network began a phased rebranding process to operate under the Dr.Max banner. This strategic move aimed to unify the brand with Dr.Max's broader European presence and leverage its established market position....more

Various Romanian media (e.g., Wall-Street.ro, Forbes Romania archives)October 2007

Sensiblu Celebrates 10 Years of Activity and Market Leadership in Romania

In 2007, Sensiblu commemorated its 10th anniversary, highlighting its significant growth to become one of Romania's leading pharmacy chains. By this time, it had established a large network of pharmacies, focusing on patient care, a wide product range, and innovative services in the retail pharmaceutical sector....more

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