Senior Market Sales (SMS) is a prominent tech-enabled insurance marketing organization (IMO) that connects independent insurance agents with top-tier insurance products for the senior market. Specializing in Medicare (Medicare Supplement, Medicare Advantage, Prescription Drug Plans), life insurance, annuities, and long-term care solutions, SMS provides agents with comprehensive support including access to leading carriers, advanced marketing tools, proprietary technology like Lead Advantage Pro® and Client Stream®, ongoing training, and lead generation programs. Their goal is to empower agents to effectively serve the rapidly growing senior demographic and build successful practices.
The Omaha headquarters serves as the central command for SMS's nationwide operations, overseeing carrier relations, agent support services, marketing strategy development, technological innovation, compliance, and administrative functions.
A modern, professional office environment designed to accommodate a large workforce and foster collaboration. Equipped with training facilities and technology infrastructure to support its national agent network.
The work culture at SMS headquarters is characterized by a strong focus on agent success, innovation, and expertise in the complex senior insurance market. It emphasizes teamwork, continuous learning, and a commitment to providing exceptional service and resources to its partners.
The headquarters is crucial for orchestrating SMS's extensive network of agents and managing relationships with numerous insurance carriers. It's the hub from which new products, technologies, and support initiatives are launched.
Senior Market Sales primarily operates within the United States, serving independent insurance agents across all 50 states. Their focus is on the domestic U.S. senior insurance market. While they leverage global technologies for their platforms, their physical office presence and agent network are concentrated within the USA.
8420 W Dodge Rd
Omaha
NE
USA
Address: 303 W. Loop 281, Suite 200, Longview, TX 75605
Serves as a key hub for final expense operations and agent support in Texas and the surrounding Southwestern states, enhancing SMS's offerings in this niche.
Address: 2600 Lake Lucien Drive, Suite 150, Maitland, FL 32751
Strengthens SMS's presence and product diversity in Florida and the Southeastern U.S., offering localized expertise and support for agents in the region.
Address: Specific address for Futurity First Mid-Atlantic not readily available, but based in Raleigh.
Expands SMS's distribution capabilities and agent support network in North Carolina and the surrounding Mid-Atlantic states, particularly for agents affiliated with Futurity First.
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As of April 2025, Senior Market Sales' leadership includes:
Senior Market Sales has been backed by several prominent investors over the years, including:
Senior Market Sales has continued its strategic growth, partly through acquisitions, leading to key leadership appointments within its expanded family of companies. In the last 12 months, notable appointments include new presidents for its subsidiaries Producers Choice Network and Futurity First Insurance Group. No major departures from the core corporate executive team have been publicly announced.
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Senior Market Sales typically uses the [first_initial][last]@seniormarketsales.com email format for its employees. For example, an employee named John Doe would likely have the email address jdoe@seniormarketsales.com. This is a common and straightforward corporate email structure.
[first_initial][last]@seniormarketsales.com
Format
bsmith@seniormarketsales.com
Example
85%
Success rate
seniormarketsales.com (PR Newswire distribution) • March 5, 2024
Senior Market Sales (SMS) announced its acquisition of Futurity First Mid-Atlantic, a general agency of Futurity First Insurance Group (FFIG) based in Raleigh, North Carolina. This strategic move expands SMS's presence in the Southeast and enhances its support for FFIG agents....more
seniormarketsales.com (PR Newswire distribution) • January 23, 2024
Gregg Averett has been appointed President of Producers Choice Network (PCN), an SMS company and a leading field marketing organization in the annuity and life insurance sectors. Averett will focus on PCN's strategic growth and enhancing agent support....more
seniormarketsales.com (PR Newswire distribution) • January 9, 2024
Senior Market Sales (SMS) further solidified its position in the Medicare market by acquiring The Insurance Exchange, a Nebraska-based agency specializing in Medicare products. This acquisition strengthens SMS's network and capabilities in its home state....more
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