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Selz
What Does Selz Do?
Selz.com was an e-commerce platform founded in 2013, designed to empower entrepreneurs and small to medium-sized businesses to easily sell products online. It offered tools to create online stores, add buy buttons to existing websites and social media platforms, manage inventory, and process payments. In January 2021, Selz was acquired by Amazon. Following the acquisition, Selz stopped accepting new sign-ups, and existing users were supported through a transition period before services were discontinued as an independent platform. The technology and team were integrated into Amazon's offerings.
Where Is Selz's Headquarters?
HQ Function
Served as the global headquarters for Selz, driving product development, engineering, marketing, sales, and customer support for its e-commerce platform before the Amazon acquisition.
Notable Features:
Likely a dynamic and collaborative tech office environment, fostering innovation for e-commerce solutions. Specific architectural details are not widely publicized.
Work Culture:
Characterized by a startup culture: agile, customer-focused, and driven by a mission to simplify e-commerce for small businesses. Employees were passionate about technology and entrepreneurship.
HQ Significance:
The nerve center for Selz's global operations, product strategy, and growth as an independent company. It was key to developing the platform that attracted Amazon's acquisition.
Values Reflected in HQ: The headquarters likely reflected values of innovation, customer empowerment, simplicity in technology, and a collaborative spirit, aimed at supporting small business success.
Location:
Prior to its acquisition by Amazon, Selz.com served a global customer base, providing its e-commerce platform and tools to entrepreneurs and businesses in numerous countries. Its platform supported multiple currencies and integrated with various international payment gateways and shipping providers, enabling users to sell products and services worldwide. Support operations were also structured to assist a global user community from its offices in Australia, the USA, and the Philippines.
Street Address:
Level 2, 63 Foveaux St (Former)
City:
Sydney
State/Province:
New South Wales
Country:
Australia
Where Else Does Selz Operate Around the World?
Portland, Oregon/USA
Address: Specific street address not widely publicized.
To establish and grow Selz's presence in the North American market, providing localized support and services to US-based businesses and entrepreneurs.
Manila/Philippines
Address: Specific office location not widely publicized.
To offer round-the-clock customer service and technical assistance, leveraging the skilled workforce in the region for a global user base.
Buying Intent Signals for Selz
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Selz? Meet the Executive Team
As of April 2025, Selz' leadership includes:
Who's Investing in Selz?
Selz has been backed by several prominent investors over the years, including:
What Leadership Changes Has Selz Seen Recently?
Selz.com was acquired by Amazon in January 2021 and subsequently ceased independent operations. Consequently, there have been no executive hires or exits attributable to Selz as a standalone company in the last 12 months. Executive transitions occurred at the time of acquisition and integration into Amazon.
What Technology (Tech Stack) Is Used bySelz?
Discover the tools Selz uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Selz Email Formats and Examples
Prior to its acquisition by Amazon, Selz.com likely used common corporate email patterns such as [first].[last]@selz.com or [first]@selz.com. These formats are no longer active for new communications as the company's independent operations have ceased.
[first].[last]@selz.com
Format
jane.doe@selz.com
Example
0%
Success rate
What's the Latest News About Selz?
TechCrunch • February 16, 2021
Amazon acquires Selz, a Shopify competitor for SMB e-commerce tools
Amazon confirmed its acquisition of Selz, an Australian e-commerce platform enabling small businesses to create online stores. The deal positions Amazon to leverage Selz's technology, potentially to enhance its offerings for third-party sellers and compete with platforms like Shopify. Selz subsequently stopped accepting new sign-ups, with its founder Martin Rushe stating they look forward to working with Amazon....more
Startup Daily • July 26, 2017
Selz Secures Multi-Million Dollar Investment Led by Our Innovation Fund
E-commerce platform Selz announced a significant multi-million dollar funding round led by Our Innovation Fund (OIF), with participation from other existing investors including Regal Funds Management and Tank Stream Ventures. The capital was intended to fuel product development and international expansion, particularly in the US market, to help more small businesses sell online effectively....more
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