HQ Function

Historically, the Pasadena office served as Sellbrite's primary center for product development, software engineering, customer success, marketing, and overall business operations before its acquisition by GoDaddy.

Notable Features:

The Pasadena office was likely a modern tech workspace designed to encourage collaboration and innovation, typical of Southern California startups. Specific architectural details are not widely publicized.

Work Culture:

As a startup, Sellbrite likely fostered a dynamic, agile, and customer-centric work culture. Employees often describe such environments as collaborative, fast-paced, and focused on solving real-world problems for users. Post-acquisition, it would be influenced by GoDaddy's broader corporate culture, which emphasizes empowering entrepreneurs and everyday heroes.

HQ Significance:

Locating in Pasadena offered Sellbrite access to a robust talent pool from nearby universities and a supportive tech ecosystem, which was instrumental in its growth and development as a leading e-commerce solution.

Values Reflected in HQ: The headquarters and company operations embodied values such as innovation in e-commerce technology, customer focus by simplifying complex selling processes, and efficiency through automation.

Location:

As a cloud-based SaaS platform, Sellbrite is accessible to e-commerce businesses worldwide. While its initial focus was primarily North American sellers, its tools support international marketplaces and currencies. Since becoming part of GoDaddy, Sellbrite benefits from GoDaddy's extensive global infrastructure, customer support network, and localized services, enhancing its ability to serve a diverse international clientele seeking to manage and grow their multi-channel sales operations effectively.

Street Address:

210 S. Hudson Ave

City:

Pasadena

State/Province:

CA

Country:

USA