What Does Sellbrite Do?

Total employees75
HeadquartersPasadena
Founded2013

Sellbrite is a powerful yet easy-to-use multi-channel e-commerce software solution that enables online retailers to list and sell their products on major marketplaces (like Amazon, eBay, Etsy, Walmart) and shopping cart platforms (such as Shopify, BigCommerce, WooCommerce) from a single, intuitive interface. It helps businesses streamline operations by automating inventory synchronization, order fulfillment, and product data management. Acquired by GoDaddy in 2019, Sellbrite continues to empower merchants to grow their online sales efficiently and expand their reach across various channels.

Where Is Sellbrite's Headquarters?

Sellbrite officeSellbrite officeSellbrite officeSellbrite office
*Images sourced via web search. Rights belong to original owners

HQ Function

Historically, the Pasadena office served as Sellbrite's primary center for product development, software engineering, customer success, marketing, and overall business operations before its acquisition by GoDaddy.

Notable Features:

The Pasadena office was likely a modern tech workspace designed to encourage collaboration and innovation, typical of Southern California startups. Specific architectural details are not widely publicized.

Work Culture:

As a startup, Sellbrite likely fostered a dynamic, agile, and customer-centric work culture. Employees often describe such environments as collaborative, fast-paced, and focused on solving real-world problems for users. Post-acquisition, it would be influenced by GoDaddy's broader corporate culture, which emphasizes empowering entrepreneurs and everyday heroes.

HQ Significance:

Locating in Pasadena offered Sellbrite access to a robust talent pool from nearby universities and a supportive tech ecosystem, which was instrumental in its growth and development as a leading e-commerce solution.

Values Reflected in HQ: The headquarters and company operations embodied values such as innovation in e-commerce technology, customer focus by simplifying complex selling processes, and efficiency through automation.

Location:

As a cloud-based SaaS platform, Sellbrite is accessible to e-commerce businesses worldwide. While its initial focus was primarily North American sellers, its tools support international marketplaces and currencies. Since becoming part of GoDaddy, Sellbrite benefits from GoDaddy's extensive global infrastructure, customer support network, and localized services, enhancing its ability to serve a diverse international clientele seeking to manage and grow their multi-channel sales operations effectively.

Street Address:

210 S. Hudson Ave

City:

Pasadena

State/Province:

CA

Country:

USA

Where Else Does Sellbrite Operate Around the World?

Tempe, Arizona, USA

Address: GoDaddy Global Technology Center, 2155 E GoDaddy Way, Tempe, AZ 85284 (GoDaddy Corporate HQ)

This location serves as a central hub for GoDaddy's strategic initiatives, product development, and overall operational management, influencing Sellbrite's ongoing development and integration within the GoDaddy ecosystem.

Various GoDaddy Global Offices

Address: GoDaddy operates numerous offices worldwide, including locations in North America, Europe, and Asia.

These global offices support GoDaddy's worldwide operations, market expansion, and customer service, thereby extending the reach and support capabilities for Sellbrite users internationally.

Buying Intent Signals for Sellbrite

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sellbrite? Meet the Executive Team

As of April 2025, Sellbrite' leadership includes:

Brian Nolan - Co-founder & Former CEO of Sellbrite
Michael Sene - Co-founder & Former CTO of Sellbrite (Currently Sr. Director of Engineering, eCommerce Applications at GoDaddy)
Greg Goldfarb - VP, Commerce Go To Market & Operations at GoDaddy (Overseeing e-commerce solutions including Sellbrite)

Who's Investing in Sellbrite?

Sellbrite has been backed by several prominent investors over the years, including:

RTE (Real Tech Ventures)
Tech Coast Angels
Okapi Venture Capital
Rincon Venture Partners
Acquired by GoDaddy (2019)

What Leadership Changes Has Sellbrite Seen Recently?

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Exits0

Following its acquisition by GoDaddy in 2019, Sellbrite's original leadership team integrated into GoDaddy or transitioned over time. Co-founder Brian Nolan completed his transition from GoDaddy in early 2023. Co-founder Michael Sene continues in a senior engineering role at GoDaddy. Specific 'Sellbrite unit' executive changes within GoDaddy are typically part of broader divisional appointments and not always publicized under the Sellbrite brand.

Departures

Brian Nolan (Co-founder of Sellbrite), Brian Nolan, co-founder of Sellbrite, concluded his post-acquisition role and departed from GoDaddy, where he had contributed to e-commerce product strategy.

What Technology (Tech Stack) Is Used bySellbrite?

Discover the tools Sellbrite uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sellbrite Email Formats and Examples

Historically, Sellbrite used the '@sellbrite.com' email domain. The most common format was likely `firstname@sellbrite.com`. Since the acquisition by GoDaddy, team members working on Sellbrite are part of GoDaddy and would typically use GoDaddy's corporate email formats.

Historical Sellbrite: `[first]@sellbrite.com`. Current GoDaddy team: `[first_initial][last]@godaddy.com` (e.g., jsmith@godaddy.com) or `[first].[last]@godaddy.com`.

Format

Historical example: `sarah@sellbrite.com`. Current GoDaddy example: `bsmith@godaddy.com`

Example

75%

Success rate

What's the Latest News About Sellbrite?

Sellbrite BlogMay 20, 2024

Sellbrite News: How to Sell on TikTok Shop: A Beginner’s Guide

Sellbrite released an in-depth guide for e-commerce merchants explaining the process of setting up and selling products on TikTok Shop, covering essential steps, best practices, and integration benefits for expanding their online presence....more

Sellbrite BlogApril 30, 2024

Sellbrite News: Sellbrite April 2024 Product Updates

Sellbrite announced its product updates for April 2024, detailing new features and enhancements to its multi-channel e-commerce platform designed to improve user experience and streamline selling processes for online retailers....more

GoDaddy NewsroomApril 2, 2019

Sellbrite News: GoDaddy Acquires Sellbrite To Simplify Multi-Channel Commerce For Small Businesses

GoDaddy announced its acquisition of Sellbrite, a leading e-commerce software provider. The strategic acquisition aimed to integrate Sellbrite's powerful multi-channel selling and inventory management tools into GoDaddy's suite of services for small businesses....more

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