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Sellbrite is a powerful yet easy-to-use multi-channel e-commerce software solution that enables online retailers to list and sell their products on major marketplaces (like Amazon, eBay, Etsy, Walmart) and shopping cart platforms (such as Shopify, BigCommerce, WooCommerce) from a single, intuitive interface. It helps businesses streamline operations by automating inventory synchronization, order fulfillment, and product data management. Acquired by GoDaddy in 2019, Sellbrite continues to empower merchants to grow their online sales efficiently and expand their reach across various channels.
Historically, the Pasadena office served as Sellbrite's primary center for product development, software engineering, customer success, marketing, and overall business operations before its acquisition by GoDaddy.
The Pasadena office was likely a modern tech workspace designed to encourage collaboration and innovation, typical of Southern California startups. Specific architectural details are not widely publicized.
As a startup, Sellbrite likely fostered a dynamic, agile, and customer-centric work culture. Employees often describe such environments as collaborative, fast-paced, and focused on solving real-world problems for users. Post-acquisition, it would be influenced by GoDaddy's broader corporate culture, which emphasizes empowering entrepreneurs and everyday heroes.
Locating in Pasadena offered Sellbrite access to a robust talent pool from nearby universities and a supportive tech ecosystem, which was instrumental in its growth and development as a leading e-commerce solution.
As a cloud-based SaaS platform, Sellbrite is accessible to e-commerce businesses worldwide. While its initial focus was primarily North American sellers, its tools support international marketplaces and currencies. Since becoming part of GoDaddy, Sellbrite benefits from GoDaddy's extensive global infrastructure, customer support network, and localized services, enhancing its ability to serve a diverse international clientele seeking to manage and grow their multi-channel sales operations effectively.
210 S. Hudson Ave
Pasadena
CA
USA
Address: GoDaddy Global Technology Center, 2155 E GoDaddy Way, Tempe, AZ 85284 (GoDaddy Corporate HQ)
This location serves as a central hub for GoDaddy's strategic initiatives, product development, and overall operational management, influencing Sellbrite's ongoing development and integration within the GoDaddy ecosystem.
Address: GoDaddy operates numerous offices worldwide, including locations in North America, Europe, and Asia.
These global offices support GoDaddy's worldwide operations, market expansion, and customer service, thereby extending the reach and support capabilities for Sellbrite users internationally.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Sellbrite' leadership includes:
Sellbrite has been backed by several prominent investors over the years, including:
Following its acquisition by GoDaddy in 2019, Sellbrite's original leadership team integrated into GoDaddy or transitioned over time. Co-founder Brian Nolan completed his transition from GoDaddy in early 2023. Co-founder Michael Sene continues in a senior engineering role at GoDaddy. Specific 'Sellbrite unit' executive changes within GoDaddy are typically part of broader divisional appointments and not always publicized under the Sellbrite brand.
Discover the tools Sellbrite uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Historically, Sellbrite used the '@sellbrite.com' email domain. The most common format was likely `firstname@sellbrite.com`. Since the acquisition by GoDaddy, team members working on Sellbrite are part of GoDaddy and would typically use GoDaddy's corporate email formats.
Historical Sellbrite: `[first]@sellbrite.com`. Current GoDaddy team: `[first_initial][last]@godaddy.com` (e.g., jsmith@godaddy.com) or `[first].[last]@godaddy.com`.
Format
Historical example: `sarah@sellbrite.com`. Current GoDaddy example: `bsmith@godaddy.com`
Example
75%
Success rate
Sellbrite Blog • May 20, 2024
Sellbrite released an in-depth guide for e-commerce merchants explaining the process of setting up and selling products on TikTok Shop, covering essential steps, best practices, and integration benefits for expanding their online presence....more
Sellbrite Blog • April 30, 2024
Sellbrite announced its product updates for April 2024, detailing new features and enhancements to its multi-channel e-commerce platform designed to improve user experience and streamline selling processes for online retailers....more
GoDaddy Newsroom • April 2, 2019
GoDaddy announced its acquisition of Sellbrite, a leading e-commerce software provider. The strategic acquisition aimed to integrate Sellbrite's powerful multi-channel selling and inventory management tools into GoDaddy's suite of services for small businesses....more
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