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Selina's Overview

Total employees1478
HeadquartersLondon
Founded2014

Selina is a global lifestyle and experiential hospitality company built to address the needs of Millennial and Gen Z travelers. It offers a unique blend of accommodation (including private rooms, dorms, and suites), co-working spaces, wellness facilities, and curated local experiences in beautifully designed locations around the world. Selina's model focuses on converting existing properties into vibrant hubs that foster community, connection, and authentic travel. They cater to a diverse audience, from digital nomads and remote workers to leisure travelers seeking immersive cultural experiences.

Where is Selina's Headquarters?

Selina officeSelina officeSelina officeSelina office
*Images sourced via web search. Rights belong to original owners

HQ Function

Manages global strategy, corporate finance, investor relations, brand development, and overarching operational oversight for Selina's worldwide portfolio.

Notable Features:

Likely a modern, creatively designed office space reflecting Selina's brand ethos, emphasizing collaboration and flexibility, though specific architectural details are not widely publicized.

Work Culture:

Characterized by a dynamic, entrepreneurial, and globally-minded environment. The culture aims to mirror the vibrant, community-focused experience offered at Selina's properties, encouraging innovation and a passion for travel and hospitality.

HQ Significance:

The London HQ is pivotal for coordinating Selina's extensive global network of properties, managing its public company obligations (post-SPAC merger), and driving international growth strategies.

Values Reflected in HQ: The headquarters' operations and environment likely aim to embody Selina's core values: community, authenticity, nomadic spirit, sustainability, and well-being.

Location:

Selina operates a vast network of over 100 properties in more than 20 countries across North America, South America, Europe, the Middle East, and Asia Pacific. Global functions such as finance, technology, brand, and strategy are managed from key corporate offices (e.g., London, Tel Aviv), while regional teams oversee clusters of properties. Each Selina location provides on-the-ground guest services, local experience curation, and community engagement, supported by global operational standards and marketing efforts.

Street Address:

6th Floor, 27 Mortimer Street

City:

London

State/Province:

England

Country:

United Kingdom

Selina's Global Presence

Panama City, Panama

Address: Specific street address varies; operational offices in key city districts.

Serves as a key center for managing and expanding Selina's extensive portfolio in Latin America, one of its foundational and largest markets.

Tel Aviv, Israel

Address: Specific street address varies; tech and development offices.

Drives the technological backbone of Selina's platform, including its booking engine, guest experience apps, and internal operational systems.

New York, NY, USA

Address: Primarily flexible office spaces or co-working locations.

Focuses on growing Selina's presence and brand recognition in the significant North American travel market, catering to digital nomads and experience-seeking travelers.

Buying Intent Signals for Selina

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Selina

As of April 2025, Selina' leadership includes:

Rafael Museri - Co-Founder & Chief Executive Officer
Daniel Rudasevski - Co-Founder & Chief Growth Officer
Gadi Hassin - Chief Financial Officer
Sam Khazary - Executive Vice President, Global Head of Corporate Development & Capital Markets
Lena Katz - Chief Technology Officer

Investors of Selina

Selina has been backed by several prominent investors over the years, including:

Access Industries
Grupo Wiese
DD3 Capital Partners
Kibbutz Holding
MORE Investment House
KSL Capital Partners (debt financing)
BTG Pactual (post-SPAC strategic partner)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

Selina has undergone significant executive transitions in the past year, notably appointing a new CFO, as it focuses on financial stabilization and sustainable growth.

Departures

Barbara Zubiria, Barbara Zubiria departed from her position as Chief Financial Officer.

New Appointments:

Gadi Hassin, Gadi Hassin was appointed as Selina's Chief Financial Officer to lead the company's financial strategy.

Technology (Tech Stack) used by Selina

Discover the tools Selina uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Selina Email Formats and Examples

Selina primarily utilizes the [first].[last]@selina.com email format for its employees. Less commonly, [first_initial][last]@selina.com might be used. These are standard corporate email patterns.

[first].[last]@selina.com

Format

jane.doe@selina.com

Example

80%

Success rate

News and media

Hospitality InvestorMay 21, 2024

Selina strikes deal to resolve going concern issues

Selina has announced a series of strategic capital raising transactions expected to provide up to $40 million in incremental capital and address its previously disclosed going concern uncertainty....more

Yahoo Finance / PR NewswireApril 1, 2024

Selina Announces Preliminary Unaudited Full Year 2023 Financial Results and Provides Business Update

Selina reported preliminary unaudited revenue of $201 million for FY2023, a 9.2% increase year-over-year. The company also highlighted its focus on achieving profitability and cash flow generation through cost optimization and strategic growth....more

SkiftNovember 14, 2023

Selina Names New CFO as Part of Turnaround Effort

Selina appointed Gadi Hassin as its new chief financial officer, effective November 13, 2023. This move is part of the company's broader strategy to improve its financial performance and navigate its path to profitability....more

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