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Segment
What Does Segment Do?
Segment is a leading Customer Data Platform (CDP) that empowers companies to collect, unify, and activate their customer data. Acquired by Twilio in November 2020, Segment helps businesses gain a comprehensive understanding of their customers across various touchpoints, enabling personalized experiences, targeted marketing, and informed product decisions. It provides infrastructure to track user interactions on web and mobile applications, then routes this data to hundreds of tools for analytics, marketing automation, and data warehousing. Segment is designed to help engineering, marketing, and analytics teams work more efficiently with customer data, ensuring data quality, governance, and accessibility.
Where Is Segment's Headquarters?
HQ Function
This location historically served as the central hub for Segment's engineering, product development, marketing, sales, and executive leadership.
Notable Features:
Located in the SoMa (South of Market) district, a vibrant tech hub, the office was likely designed with open floor plans to foster collaboration, common in modern tech companies. Specific architectural details are not widely publicized.
Work Culture:
Segment was known for its engineering-driven culture, emphasizing innovation, transparency, and customer-centricity. It fostered a collaborative environment focused on solving complex data challenges and empowering developers and marketers.
HQ Significance:
The San Francisco headquarters was pivotal in Segment's growth from a startup to a leading CDP, attracting top talent from the Bay Area and serving as the command center for its global operations before the Twilio acquisition.
Values Reflected in HQ: The headquarters likely reflected values such as innovation, collaboration, efficiency, and a focus on cutting-edge technology, typical of Bay Area tech firms.
Location:
Segment, as part of Twilio, supports a global customer base with sales, support, and engineering functions distributed across North America, Europe, and the Asia-Pacific region. Its platform is designed to handle data from users worldwide, complying with various regional data privacy regulations. Twilio's extensive global infrastructure further enhances Segment's reach and operational capabilities.
Street Address:
101 Spear St
City:
San Francisco
State/Province:
CA
Country:
USA
Where Else Does Segment Operate Around the World?
New York, NY/USA
Address: Specific street address for the New York office prior to acquisition is less prominent post-Twilio integration, but it was located in a central business district.
To expand Segment's presence in North America, provide localized support for East Coast clients, and attract talent from a major US tech ecosystem.
London/UK
Address: Historically, Segment had a presence in London to serve its EMEA customer base. Specific address details are integrated into Twilio's EMEA operations.
To cater to the growing demand for CDP solutions in Europe, Middle East, and Africa, providing regional expertise and support.
Vancouver, BC/Canada
Address: Segment maintained an office in Vancouver, known for its strong tech talent, particularly in engineering.
To leverage Canada's skilled tech workforce, particularly in software development, and support North American operations.
Buying Intent Signals for Segment
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Segment? Meet the Executive Team
As of April 2025, Segment' leadership includes:
Who's Investing in Segment?
Segment has been backed by several prominent investors over the years, including:
What Leadership Changes Has Segment Seen Recently?
Since Segment's acquisition by Twilio, high-level executive changes specific to the 'Segment' brand are less distinct and often part of broader Twilio leadership movements. Most foundational executive transitions occurred around the acquisition period. Recent news typically focuses on product leadership within the Twilio Segment division rather than standalone C-suite changes for Segment.
What Technology (Tech Stack) Is Used bySegment?
Discover the tools Segment uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Segment Email Formats and Examples
Prior to its acquisition by Twilio, Segment commonly used email formats like [first].[last]@segment.com or [first_initial][last]@segment.com. Communications related to Segment as a Twilio product may now also originate from @twilio.com addresses. For direct Segment product team interactions, the @segment.com domain might still be in use for specific teams.
[first].[last]@segment.com or [first_initial][last]@segment.com. For Twilio, it's often [first_initial][last]@twilio.com.
Format
john.doe@segment.com or jdoe@segment.com
Example
80%
Success rate
What's the Latest News About Segment?
Twilio Press Releases • October 4, 2023
Segment News: Twilio Segment Unveils Linked Profiles and Generative AI Tools to Power Customer Engagement
Twilio Segment announced Linked Profiles, a new feature that enriches customer profiles with identity resolution and data from data warehouses, and CustomerAI Generative Traits, which leverages generative AI to create customer traits, enhancing personalization capabilities....more
Twilio Blog • May 9, 2023
Segment News: Introducing Data Graph: The Composable CDP, Generally Available
Twilio Segment announced the general availability of Data Graph, a new feature enabling businesses to model, explore, and activate complex customer relationships within their CDP, moving towards a more composable CDP architecture....more
Twilio Press Releases • November 2, 2020
Segment News: Twilio Completes Acquisition of Segment
Twilio announced it has completed its acquisition of Segment for approximately $3.2 billion in Twilio Class A common stock. This acquisition aimed to combine Twilio's leading cloud communications platform with Segment's leading customer data platform....more
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