What Does Seeing Machines Do?

Total employees444
HeadquartersFyshwick
Founded2001

Seeing Machines is an industry leader in vision-based monitoring technology that enables machines to see, understand, and assist people. The company's AI-powered driver monitoring systems (DMS) and operator monitoring systems (OMS) are designed to improve safety across a variety of industries, including automotive, commercial fleet, aviation, rail, and off-road. By precisely tracking eye-gaze, head pose, and eyelid behavior, Seeing Machines' technology can detect driver fatigue, distraction, and impairment in real-time, providing critical alerts to prevent accidents. Founded in 2000 and headquartered in Australia, the company is committed to saving lives and revolutionizing global transport safety through continuous innovation in human-machine interaction.

Where Is Seeing Machines's Headquarters?

Seeing Machines officeSeeing Machines officeSeeing Machines officeSeeing Machines office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary center for research and development of core AI and computer vision technology, product engineering, corporate strategy, and global administrative functions.

Notable Features:

Houses advanced R&D labs, simulation facilities for testing driver monitoring systems, and engineering workshops. The location in Canberra provides access to a strong pool of tech talent from local universities and research institutions.

Work Culture:

Emphasizes innovation, collaboration, and a strong focus on engineering excellence. Employees are driven by the mission to improve safety and save lives through technology, fostering a purpose-driven and intellectually stimulating environment.

HQ Significance:

The Canberra HQ is pivotal as the birthplace of Seeing Machines' core technology and continues to be the nerve center for its global innovation efforts in AI and computer vision for operator monitoring.

Values Reflected in HQ: The HQ's focus on cutting-edge R&D and advanced technology directly reflects the company's core values of innovation, safety, and technological leadership in human-centric AI.

Location:

Seeing Machines supports its global customer base and operations through a network of offices and strategic presences across Australia (Canberra, Adelaide, Melbourne), North America (Tucson, Detroit, Clarksville), Europe (Germany, UK), and Asia (Japan, Korea). This widespread presence enables them to provide localized sales, engineering support, program management, and R&D collaboration for their AI-driven operator monitoring solutions in the automotive, fleet, aviation, and off-road industries worldwide. Manufacturing capabilities are also established in the USA to serve global demand.

Street Address:

80 Mildura Street

City:

Fyshwick

State/Province:

ACT (Australian Capital Territory)

Country:

Australia

Where Else Does Seeing Machines Operate Around the World?

Tucson, Arizona, USA

Address: 1 S. Church Avenue, Suite 1200, Tucson, AZ 85701, USA

Strategic presence in a significant technology and optics cluster, facilitating closer collaboration with North American clients and partners in the automotive and fleet industries.

Troy, Michigan, USA (Metro Detroit)

Address: 3221 W Big Beaver Rd, Ste 112, Troy, MI 48084, USA

To be in close proximity to the heart of the US automotive industry, enabling direct engagement and support for automotive programs with major North American carmakers.

Clarksville, Tennessee, USA

Address: 2313 Raleigh Ct, Clarksville, TN 37040, USA

Strategic location for manufacturing and logistics, supporting North American and global distribution of their products, chosen for its logistical advantages and skilled workforce.

Germany

Address: Strategic presence with regional contact; specific public office address not centrally listed. Operations likely centered around key automotive hubs.

To serve the significant European automotive market, particularly in Germany, and engage with key industry players, research institutions, and regulatory bodies like Euro NCAP.

United Kingdom

Address: Strategic presence with regional contact; specific public office address not centrally listed.

To access the UK and broader European markets, leverage UK's tech and engineering talent pool, and maintain strong ties with the London financial market.

Japan

Address: Strategic presence with regional contact, likely in Tokyo or Nagoya; specific public office address not centrally listed.

To cater to the advanced Japanese automotive market, build relationships with key local OEMs, and navigate the specific business culture and technical requirements of Japanese partners.

South Korea

Address: Strategic presence with regional contact, likely in Seoul or Gyeonggi-do; specific public office address not centrally listed.

To engage directly with the influential South Korean automotive industry, including major OEMs and Tier 1 suppliers, and tech ecosystem.

Adelaide, South Australia, Australia

Address: Specific address not prominently listed; likely R&D or specialized engineering support.

To tap into specialized talent pools and innovation ecosystems within Australia, complementing the Canberra HQ, and potentially collaborating with local universities or research centers.

Melbourne, Victoria, Australia

Address: Specific address not prominently listed; likely business development or engineering.

To enhance national coverage, engage with a key economic and technological hub in Australia, and access diverse talent for various corporate and technical functions.

Buying Intent Signals for Seeing Machines

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Seeing Machines? Meet the Executive Team

As of April 2025, Seeing Machines' leadership includes:

Paul McGlone - Chief Executive Officer (CEO)
Martin Ive - Chief Financial Officer (CFO)
Dr Mike Lenné - Chief Science & Innovation Officer
Patrick Nolan - Chief Operating Officer (COO)
Ryan Murphy - Chief Revenue Officer (CRO)
Paul Angelatos - SVP Fleet, Rail and Off-Road
Sophie Nicoll - SVP, General Counsel & Company Secretary
John Medina - SVP & GM, Aviation
Dr Seldon Rose - Chief Technology Officer (CTO)
Tim Edwards - Chief People Officer

Who's Investing in Seeing Machines?

Seeing Machines has been backed by several prominent investors over the years, including:

Lombard Odier Asset Management (Europe) Limited
FIL Investment Advisors (UK) Limited (Fidelity)
Vida Longevity Fund, LP
Schroders Investment Management Limited
Canaccord Genuity Group Inc.

What Leadership Changes Has Seeing Machines Seen Recently?

Hire3
Exits1

Seeing Machines has strengthened its leadership team over the past year with key appointments including a new Chief Financial Officer and a Chief People Officer, alongside a promotion to Chief Revenue Officer, to support its growth trajectory and strategic objectives.

Departures

Naomi Rogers, Naomi Rogers resigned and departed from her role as Chief Financial Officer.

New Appointments:

Martin Ive, Martin Ive appointed as new Chief Financial Officer, bringing extensive financial leadership experience.
Tim Edwards, Tim Edwards joined Seeing Machines as Chief People Officer to lead HR and talent strategy.
Ryan Murphy, Ryan Murphy promoted to Chief Revenue Officer to drive global sales and commercial strategy.

What Technology (Tech Stack) Is Used bySeeing Machines?

Discover the tools Seeing Machines uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Seeing Machines Email Formats and Examples

Seeing Machines typically uses a standard corporate email format, most commonly [first].[last]@seeingmachines.com. This format is prevalent for executive and employee communications.

[first].[last]@seeingmachines.com

Format

jane.doe@seeingmachines.com

Example

90%

Success rate

What's the Latest News About Seeing Machines?

Proactive Investors • May 7, 2024

Seeing Machines highlights monetisation progress in latest update

Seeing Machines reported on its Q3 FY24 progress, emphasizing increased Guardian system installations, growth in Automotive royalties, and positive advancements in its Aviation division with Collins Aerospace. The company affirmed its confidence in meeting FY24 revenue forecasts....more

ShareCast / Proactive Investors • April 23, 2024

Seeing Machines wins new automotive program worth A$7mln

Seeing Machines announced it has secured a new automotive program with an existing Tier-1 customer, a global US-based automotive technology company. This program, for a North American OEM, has an initial lifetime value of A$7 million, with production scheduled to commence in 2027....more

London Stock Exchange (RNS) • February 27, 2024

Seeing Machines Half-Year Report Shows Revenue Growth and Automotive Progress

Seeing Machines released its interim financial results for the six months ended 31 December 2023. The report highlighted a 20% increase in revenue to US$29.4 million, the number of cars on road with its technology surpassing 1.47 million, and a robust pipeline of automotive programs....more

Proactive Investors • January 24, 2024

Seeing Machines Guardian units hit record in December quarter

Seeing Machines reported record net growth of its Guardian units in the second quarter of FY24, with 3,011 units added, bringing the total connected Guardian units to 56,020. This growth underscores increasing adoption in the fleet sector....more

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