What Does SeedFi Do?

Total employees50-100
HeadquartersSan Francisco
Founded2019

SeedFi was a financial technology company dedicated to helping underserved Americans build credit, save money, and improve their financial health. Founded in 2019, SeedFi offered innovative products like the Credit Builder Plan, which combined a savings account with a credit-building loan, and the Borrow & Grow Personal Loan, designed to help users access funds while also building savings. Their mission was to provide accessible and equitable financial tools. In December 2022, SeedFi was acquired by Intuit, the parent company of Credit Karma, for approximately $100 million. SeedFi's technology and products have since been integrated into Credit Karma's platform to enhance its credit-building and financial progress offerings for its members.

Where Is SeedFi's Headquarters?

SeedFi officeSeedFi officeSeedFi officeSeedFi office
*Images sourced via web search. Rights belong to original owners

HQ Function

SeedFi's headquarters served as its central hub for operations, including product development, engineering, marketing, customer support, and executive leadership.

Notable Features:

As a modern fintech startup, its office likely featured an open-plan layout to foster collaboration, common areas, and technology-enabled meeting spaces. Specific architectural details are not widely publicized.

Work Culture:

The work culture at SeedFi was likely characteristic of a mission-driven startup: fast-paced, innovative, collaborative, and focused on leveraging technology to solve real-world financial challenges for consumers. Employees were passionate about financial inclusion.

HQ Significance:

The San Francisco headquarters was significant as it placed SeedFi within a rich ecosystem of tech talent, venture capital, and like-minded companies, facilitating growth and innovation in the competitive fintech landscape.

Values Reflected in HQ: The choice of a San Francisco HQ likely reflected values of innovation, ambition, and a desire to be at the forefront of technological advancement in financial services.

Location:

SeedFi primarily focused its operations and services on the United States market, aiming to help American consumers improve their financial standing. Following its acquisition by Intuit, its technology and intellectual property contribute to Intuit Credit Karma's broader, more global offerings.

Street Address:

100 Montgomery St, Suite 1600

City:

San Francisco

State/Province:

California

Country:

USA

Where Else Does SeedFi Operate Around the World?

No additional office locations available.

Buying Intent Signals for SeedFi

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SeedFi? Meet the Executive Team

As of April 2025, SeedFi' leadership includes:

Jim McGinley - Co-Founder & CEO
Eric Burton - Co-Founder & CPO
Rodrigo Menezes - Co-Founder & CTO
Bernadette Madarieta - Chief Financial Officer

Who's Investing in SeedFi?

SeedFi has been backed by several prominent investors over the years, including:

Andreessen Horowitz (a16z)
Flourish Ventures
Core Innovation Capital
Quiet Capital
Goalsetter
Resolute Ventures

What Leadership Changes Has SeedFi Seen Recently?

Hire0
Exits0

The most significant executive event concerning SeedFi was its acquisition by Intuit in late 2022. This event led to the transition of SeedFi's leadership and team into Intuit Credit Karma. As SeedFi no longer operates as an independent entity, there are no recent 'SeedFi' executive hires or exits in the traditional sense.

What Technology (Tech Stack) Is Used bySeedFi?

Discover the tools SeedFi uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SeedFi Email Formats and Examples

Prior to its acquisition by Intuit, SeedFi likely used common corporate email formats. As SeedFi is no longer an independent operational entity, these email formats are not active for direct communication with 'SeedFi'.

Likely [first].[last]@seedfi.com or [first_initial][last]@seedfi.com

Format

jane.doe@seedfi.com

Example

0 (SeedFi.com email domain is no longer actively used for an independent company)%

Success rate

What's the Latest News About SeedFi?

TechCrunchDecember 7, 2022

Intuit to acquire SeedFi to bolster Credit Karma’s credit-building capabilities

Intuit announced it is acquiring SeedFi, a fintech that helps its members build credit and increase savings, for approximately $100 million. The deal is expected to integrate SeedFi's Credit Builder plan into Credit Karma's platform, aiming to help more consumers make financial progress....more

PRNewswireFebruary 25, 2021

SeedFi Announces $65 Million in Funding to Help Americans Build Credit and Save

SeedFi, the financial health company helping Americans build credit, save money, and plan for the future, today announced $65 million in funding, including $15 million in Series A equity and $50 million in debt. The equity round was led by Andreessen Horowitz (a16z), with participation from Flourish, Core Innovation Capital, and Quiet Capital....more

Business WireAugust 19, 2020

SeedFi Launches With $4 Million in Seed Funding From Leading Fintech Investors to Help Americans Build Credit, Save Money, and Develop Healthy Financial Habits

SeedFi launched to provide an innovative new way for underserved Americans to build credit, save money, and develop healthy financial habits. The company also announced $4 million in seed funding from Core Innovation Capital, Flourish Ventures, and Resolute Ventures....more

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