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Seed Heritage is an Australian fashion retailer founded in 2000. The brand offers beautifully designed apparel, accessories, and footwear for women, teens, children, and babies. Known for its modern aesthetic, quality fabrics, and commitment to unique designs, Seed Heritage provides a contemporary and stylish wardrobe for the entire family. It has expanded from a single store in Armadale, Victoria, to numerous retail locations across Australia, New Zealand, Singapore, and Hong Kong, alongside a strong e-commerce presence.
Serves as the central hub for Seed Heritage's core operations, including design, merchandising, marketing, retail operations management, and corporate strategy.
Modern office facilities situated in a commercial precinct, designed to support a creative and collaborative work environment for its corporate teams.
A fast-paced, dynamic, and creative environment characteristic of the fashion retail industry. The culture emphasizes collaboration, innovation in design, and a strong focus on brand identity and customer experience.
The headquarters is crucial for driving the overall brand direction, product development, operational excellence, and strategic growth initiatives for Seed Heritage both domestically and internationally.
Seed Heritage maintains a significant global presence primarily through its extensive network of retail stores and robust e-commerce platforms spanning Australia, New Zealand, Singapore, and Hong Kong. Globally supported functions include integrated retail management, localized marketing and brand campaigns, international customer service, coordinated merchandising efforts, and a supply chain optimized for its international operations, ensuring a consistent brand experience across diverse markets.
Level 1, Building 1, 572 Swan Street
Richmond
VIC
Australia
Address: Specific corporate office address not publicly listed; operations are supported by local retail management and support teams.
To oversee and expand Seed Heritage's brand presence and retail operations within the New Zealand market, catering to local customer preferences.
Address: Specific corporate office address not publicly listed; operations are supported by local retail management and support teams.
To drive growth and enhance brand recognition in the competitive Singaporean fashion retail market, a key hub in Southeast Asia.
Address: Specific corporate office address not publicly listed; operations are supported by local retail management and support teams.
To manage and expand the brand's footprint in the Hong Kong retail environment, catering to its unique consumer base.
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As of April 2025, Seed Heritage' leadership includes:
Seed Heritage has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major announced new hires or exits at the top executive leadership level for Seed Heritage in the last 12 months. The current leadership team appears to be relatively stable.
Discover the tools Seed Heritage uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Seed Heritage likely uses standard corporate email formats for its employees. A common structure observed for companies of similar size and industry is the [first_name].[last_name]@[company_domain] format. Other variations might exist within the organization.
first.last@seedheritage.com
Format
jane.doe@seedheritage.com
Example
75%
Success rate
Ragtrader • October 5, 2023
Seed Heritage launched a new store concept at Westfield Bondi Junction, showcasing an updated design aesthetic. The new concept focuses on natural textures, warm lighting, and a more spacious layout, aiming to enhance the overall customer shopping experience....more
Fashion Journal • May 19, 2023
Seed Heritage announced a partnership with Thread Together, an Australian charity focused on reducing fashion waste. Through this collaboration, Seed Heritage will donate unsaleable clothing to people in need, contributing to sustainability efforts and supporting local communities....more
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