HQ Function

Serves as the central hub for Seed Heritage's core operations, including design, merchandising, marketing, retail operations management, and corporate strategy.

Notable Features:

Modern office facilities situated in a commercial precinct, designed to support a creative and collaborative work environment for its corporate teams.

Work Culture:

A fast-paced, dynamic, and creative environment characteristic of the fashion retail industry. The culture emphasizes collaboration, innovation in design, and a strong focus on brand identity and customer experience.

HQ Significance:

The headquarters is crucial for driving the overall brand direction, product development, operational excellence, and strategic growth initiatives for Seed Heritage both domestically and internationally.

Values Reflected in HQ: The headquarters likely reflects Seed Heritage's brand values such as modern design, quality, attention to detail, and fostering a creative and efficient work environment.

Location:

Seed Heritage maintains a significant global presence primarily through its extensive network of retail stores and robust e-commerce platforms spanning Australia, New Zealand, Singapore, and Hong Kong. Globally supported functions include integrated retail management, localized marketing and brand campaigns, international customer service, coordinated merchandising efforts, and a supply chain optimized for its international operations, ensuring a consistent brand experience across diverse markets.

Street Address:

Level 1, Building 1, 572 Swan Street

City:

Richmond

State/Province:

VIC

Country:

Australia