What Does Seed Heritage Do?

Total employees738
HeadquartersRichmond
FoundedN/A

Seed Heritage is an Australian fashion retailer founded in 2000. The brand offers beautifully designed apparel, accessories, and footwear for women, teens, children, and babies. Known for its modern aesthetic, quality fabrics, and commitment to unique designs, Seed Heritage provides a contemporary and stylish wardrobe for the entire family. It has expanded from a single store in Armadale, Victoria, to numerous retail locations across Australia, New Zealand, Singapore, and Hong Kong, alongside a strong e-commerce presence.

Where Is Seed Heritage's Headquarters?

Seed Heritage officeSeed Heritage officeSeed Heritage officeSeed Heritage office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Seed Heritage's core operations, including design, merchandising, marketing, retail operations management, and corporate strategy.

Notable Features:

Modern office facilities situated in a commercial precinct, designed to support a creative and collaborative work environment for its corporate teams.

Work Culture:

A fast-paced, dynamic, and creative environment characteristic of the fashion retail industry. The culture emphasizes collaboration, innovation in design, and a strong focus on brand identity and customer experience.

HQ Significance:

The headquarters is crucial for driving the overall brand direction, product development, operational excellence, and strategic growth initiatives for Seed Heritage both domestically and internationally.

Values Reflected in HQ: The headquarters likely reflects Seed Heritage's brand values such as modern design, quality, attention to detail, and fostering a creative and efficient work environment.

Location:

Seed Heritage maintains a significant global presence primarily through its extensive network of retail stores and robust e-commerce platforms spanning Australia, New Zealand, Singapore, and Hong Kong. Globally supported functions include integrated retail management, localized marketing and brand campaigns, international customer service, coordinated merchandising efforts, and a supply chain optimized for its international operations, ensuring a consistent brand experience across diverse markets.

Street Address:

Level 1, Building 1, 572 Swan Street

City:

Richmond

State/Province:

VIC

Country:

Australia

Where Else Does Seed Heritage Operate Around the World?

Auckland, New Zealand

Address: Specific corporate office address not publicly listed; operations are supported by local retail management and support teams.

To oversee and expand Seed Heritage's brand presence and retail operations within the New Zealand market, catering to local customer preferences.

Singapore, Singapore

Address: Specific corporate office address not publicly listed; operations are supported by local retail management and support teams.

To drive growth and enhance brand recognition in the competitive Singaporean fashion retail market, a key hub in Southeast Asia.

Hong Kong, Hong Kong SAR

Address: Specific corporate office address not publicly listed; operations are supported by local retail management and support teams.

To manage and expand the brand's footprint in the Hong Kong retail environment, catering to its unique consumer base.

Buying Intent Signals for Seed Heritage

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Seed Heritage? Meet the Executive Team

As of April 2025, Seed Heritage' leadership includes:

Sharyn Reisen - General Manager
Anna Scarff - Head of Marketing
Kate Favaloro - Head of Design

Who's Investing in Seed Heritage?

Seed Heritage has been backed by several prominent investors over the years, including:

P. Lew Investment Group (Peter Lew)

What Leadership Changes Has Seed Heritage Seen Recently?

Hire0
Exits0

Based on publicly available information, there have been no major announced new hires or exits at the top executive leadership level for Seed Heritage in the last 12 months. The current leadership team appears to be relatively stable.

What Technology (Tech Stack) Is Used bySeed Heritage?

Discover the tools Seed Heritage uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Seed Heritage Email Formats and Examples

Seed Heritage likely uses standard corporate email formats for its employees. A common structure observed for companies of similar size and industry is the [first_name].[last_name]@[company_domain] format. Other variations might exist within the organization.

first.last@seedheritage.com

Format

jane.doe@seedheritage.com

Example

75%

Success rate

What's the Latest News About Seed Heritage?

RagtraderOctober 5, 2023

Seed Heritage unveils new store concept at Bondi Junction

Seed Heritage launched a new store concept at Westfield Bondi Junction, showcasing an updated design aesthetic. The new concept focuses on natural textures, warm lighting, and a more spacious layout, aiming to enhance the overall customer shopping experience....more

Fashion JournalMay 19, 2023

Seed Heritage partners with Thread Together to combat textile waste

Seed Heritage announced a partnership with Thread Together, an Australian charity focused on reducing fashion waste. Through this collaboration, Seed Heritage will donate unsaleable clothing to people in need, contributing to sustainability efforts and supporting local communities....more

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