Secretlab
Secretlab's Overview
Secretlab is a Singaporean company founded in 2014, renowned for designing and manufacturing high-quality, ergonomic gaming chairs that have garnered numerous international awards. They have since expanded their product line to include gaming desks like the Magnus series, and various accessories. Secretlab focuses on direct-to-consumer sales, enabling them to offer premium products by bypassing traditional retail markups. Their products are known for meticulous design, extensive research and development, and use of high-grade materials, catering to gamers, professionals, and anyone seeking superior comfort and support.
Where is Secretlab's Headquarters?
HQ Function
Global headquarters, housing research and development (R&D), product design, engineering, global operations management, and corporate functions.
Notable Features:
State-of-the-art R&D labs with advanced testing equipment, dedicated ergonomics research facilities, industrial design studios, and collaborative workspaces. The facility spans approximately 44,000 sq ft.
Work Culture:
A fast-paced, innovative, and collaborative environment driven by a passion for gaming, technology, and product excellence. Emphasis on meticulous attention to detail, continuous improvement, and a user-centric approach to design and development.
HQ Significance:
The headquarters serves as the central hub for Secretlab's global strategy, product innovation, and brand development. Its advanced R&D capabilities are crucial for maintaining their leadership in the ergonomic gaming furniture market.
Values Reflected in HQ: The HQ design and functionality reflect Secretlab's core values of innovation, precision engineering, uncompromising quality, and a deep commitment to enhancing the user experience through ergonomic science.
Location:
Secretlab operates on a direct-to-consumer model, shipping to over 50 countries across North America, Europe, Oceania, Asia, and the Middle East. Their global functions are supported by the Singapore HQ, regional operational hubs, and a network of international distribution centers. Key functions supported globally include e-commerce sales, digital marketing, customer support, supply chain management, and localized product launches.
Street Address:
351 Braddell Road, #05-02
City:
Singapore
State/Province:
Singapore
Country:
Singapore
Secretlab's Global Presence
Kuala Lumpur, Malaysia
Address: Level 10, Boutique Office 1 (B01-C), Menara 2, KL Eco City, No. 3, Jalan Bangsar, 59200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
To strengthen Secretlab's market presence in Southeast Asia, manage regional logistics, provide local customer support, and tailor marketing efforts to the specific needs of the region.
Warsaw, Poland (European Operations Hub)
Address: While a specific office address for general staff isn't widely publicized, their European logistics and operational hub is managed from Poland, supporting their extensive customer base across Europe.
To ensure smooth supply chain operations, timely delivery, and dedicated customer support for Secretlab's European customers, adapting to regional market dynamics and consumer preferences.
Buying Intent Signals for Secretlab
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Executive Team of Secretlab
As of April 2025, Secretlab' leadership includes:
Investors of Secretlab
Secretlab has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As of mid-2024, there have been no widely publicized major C-level executive hires or departures at Secretlab within the last 12 months. The company's founding leadership team continues to spearhead its global expansion and innovation efforts. Secretlab likely focuses on strengthening its wider leadership team through internal promotions and strategic hires across various departments to support ongoing growth.
Technology (Tech Stack) used by Secretlab
Discover the tools Secretlab uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Secretlab Email Formats and Examples
Secretlab commonly uses email formats that combine employee names with their official domain, secretlab.co. The most prevalent format appears to be based on the employee's first name.
[first]@secretlab.co
Format
ian@secretlab.co
Example
85%
Success rate
News and media
Secretlab Official Blog • May 16, 2024
Secretlab x VALORANT: The Exclusive Collection for Episode 8 Act III
Secretlab announced a new collaboration with Riot Games' VALORANT, releasing an exclusive collection of gaming chairs and accessories themed around Episode 8 Act III of the popular tactical shooter, further expanding its partnerships in the esports world....more
Yahoo Finance • March 7, 2024
Secretlab Launches Groundbreaking SKINS Customization for its TITAN Evo Gaming Chair Line
Secretlab introduced its innovative SKINS system for the TITAN Evo gaming chairs. This feature allows users to easily swap and customize their chair's upholstery with a range of premium, interchangeable pre-designed and themed skins, offering unprecedented personalization....more
GamesIndustry.biz • November 2, 2023
Secretlab reveals League of Legends Worlds 2023 chair
Secretlab continued its partnership with Riot Games by unveiling the official chair for the League of Legends Worlds 2023 championship, showcasing its commitment to the esports community with exclusive themed merchandise....more
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