What Does Secfi Do?

Total employees185
HeadquartersSan Francisco
Founded2017

Secfi is a financial technology company dedicated to helping startup employees and executives understand, maximize, and unlock the value of their stock options and equity compensation. They provide a suite of tools and services including equity planning, modeling for tax implications, non-recourse financing for exercising stock options, and wealth management. Secfi aims to demystify equity compensation, making it more accessible and manageable for individuals in the fast-paced startup ecosystem, ultimately helping them build wealth.

Where Is Secfi's Headquarters?

Secfi officeSecfi officeSecfi officeSecfi office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the main hub for strategic leadership, product development, US market operations, and investor relations. While Secfi embraces a distributed work model, the SF presence is key for its connection to the VC and startup community.

Notable Features:

As Secfi embraces a flexible and often remote work culture, their physical office spaces are designed to foster collaboration when teams gather. The San Francisco location benefits from proximity to a vast network of tech companies and talent.

Work Culture:

Secfi fosters an innovative, client-centric, and collaborative work culture. Employees are passionate about helping startup professionals navigate complex financial decisions. The environment encourages learning, problem-solving, and a data-driven approach, with a strong emphasis on remote work and flexibility.

HQ Significance:

The San Francisco headquarters is strategically important due to its location in the world's foremost startup and venture capital ecosystem, allowing Secfi to be close to its core client base and industry trends.

Values Reflected in HQ: The headquarters' operations and the company's distributed nature reflect values of innovation, accessibility, employee empowerment, and adaptability to modern work trends.

Location:

Secfi operates with key physical hubs in San Francisco, New York, and Amsterdam, supporting a globally distributed team. Their services and platform are designed to assist startup employees primarily in North America and Europe, with an expanding reach to other major global tech ecosystems. They provide expert guidance on equity that considers various international tax and regulatory environments.

Street Address:

548 Market St, PMB 95859

City:

San Francisco

State/Province:

CA

Country:

USA

Where Else Does Secfi Operate Around the World?

Amsterdam, Netherlands

Address: Specific street address not publicly listed, reflective of flexible office use.

To cater to the growing European startup ecosystem, providing equity planning and financing solutions to employees and founders in the EMEA region.

New York, NY, USA

Address: Specific street address not publicly listed, likely co-working or flexible office space.

To provide localized support and expand Secfi's footprint within the major startup and financial hub on the US East Coast.

Buying Intent Signals for Secfi

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Secfi? Meet the Executive Team

As of April 2025, Secfi' leadership includes:

Wouter Witvoet - CEO & Co-founder
Frederik Mijnhardt - Chief Product Officer & Co-founder
Johnathan nutty - Chief Financial Officer
Sud Srivatsan - Chief Operating Officer
Morgan Jensen - General Counsel

Who's Investing in Secfi?

Secfi has been backed by several prominent investors over the years, including:

Serena Ventures
Rucker Park Capital
Social Leverage
Weekend Fund
Lightspeed Venture Partners
Index Ventures
Coatue
Nyca Partners
Untapped Ventures

What Leadership Changes Has Secfi Seen Recently?

Hire2
Exits0

Secfi has seen some strategic additions to its leadership team over the past year to support its growth. No major publicly announced departures from the core C-suite team have been noted recently, indicating leadership stability.

New Appointments:

Johnathan Nutty, Johnathan Nutty appointed as new CFO to oversee financial strategy and operations at Secfi.
Sud Srivatsan, Sud Srivatsan joined as COO, focused on operational excellence and scaling the business.

What Technology (Tech Stack) Is Used bySecfi?

Discover the tools Secfi uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Secfi Email Formats and Examples

Secfi commonly uses the email format of [first].[last]@secfi.com or [first_initial][last]@secfi.com. These are standard patterns for professional communication within the company.

[first].[last]@secfi.com

Format

john.doe@secfi.com

Example

80%

Success rate

What's the Latest News About Secfi?

Business Wire • 2024-04-18

Secfi News: Startup Employees Show Rising Optimism for IPOs in 2024, According to Secfi Survey

A survey by Secfi reveals increasing confidence among startup employees regarding the IPO market in 2024. This optimism is influencing their financial planning and decisions related to stock options, with many anticipating liquidity events....more

PR Newswire • 2023-10-26

Secfi News: Secfi and Pave Partner to Provide Holistic Compensation Guidance for Startup Employees

Secfi announced a partnership with Pave, integrating Pave's compensation benchmarking data with Secfi's equity planning tools. This collaboration aims to offer startup employees a comprehensive view of their total compensation and help them make more informed financial decisions....more

PR Newswire • 2023-09-07

Secfi News: Secfi Appoints Johnathan Nutty as Chief Financial Officer

Secfi announced the appointment of Johnathan Nutty as its new Chief Financial Officer. Nutty brings over 15 years of financial leadership experience to Secfi, where he will oversee all financial operations and strategy to support the company's continued growth....more

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