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Secfi is a financial technology company dedicated to helping startup employees and executives understand, maximize, and unlock the value of their stock options and equity compensation. They provide a suite of tools and services including equity planning, modeling for tax implications, non-recourse financing for exercising stock options, and wealth management. Secfi aims to demystify equity compensation, making it more accessible and manageable for individuals in the fast-paced startup ecosystem, ultimately helping them build wealth.
Serves as the main hub for strategic leadership, product development, US market operations, and investor relations. While Secfi embraces a distributed work model, the SF presence is key for its connection to the VC and startup community.
As Secfi embraces a flexible and often remote work culture, their physical office spaces are designed to foster collaboration when teams gather. The San Francisco location benefits from proximity to a vast network of tech companies and talent.
Secfi fosters an innovative, client-centric, and collaborative work culture. Employees are passionate about helping startup professionals navigate complex financial decisions. The environment encourages learning, problem-solving, and a data-driven approach, with a strong emphasis on remote work and flexibility.
The San Francisco headquarters is strategically important due to its location in the world's foremost startup and venture capital ecosystem, allowing Secfi to be close to its core client base and industry trends.
Secfi operates with key physical hubs in San Francisco, New York, and Amsterdam, supporting a globally distributed team. Their services and platform are designed to assist startup employees primarily in North America and Europe, with an expanding reach to other major global tech ecosystems. They provide expert guidance on equity that considers various international tax and regulatory environments.
548 Market St, PMB 95859
San Francisco
CA
USA
Address: Specific street address not publicly listed, reflective of flexible office use.
To cater to the growing European startup ecosystem, providing equity planning and financing solutions to employees and founders in the EMEA region.
Address: Specific street address not publicly listed, likely co-working or flexible office space.
To provide localized support and expand Secfi's footprint within the major startup and financial hub on the US East Coast.
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As of April 2025, Secfi' leadership includes:
Secfi has been backed by several prominent investors over the years, including:
Secfi has seen some strategic additions to its leadership team over the past year to support its growth. No major publicly announced departures from the core C-suite team have been noted recently, indicating leadership stability.
Discover the tools Secfi uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Secfi commonly uses the email format of [first].[last]@secfi.com or [first_initial][last]@secfi.com. These are standard patterns for professional communication within the company.
[first].[last]@secfi.com
Format
john.doe@secfi.com
Example
80%
Success rate
Business Wire • 2024-04-18
A survey by Secfi reveals increasing confidence among startup employees regarding the IPO market in 2024. This optimism is influencing their financial planning and decisions related to stock options, with many anticipating liquidity events....more
PR Newswire • 2023-10-26
Secfi announced a partnership with Pave, integrating Pave's compensation benchmarking data with Secfi's equity planning tools. This collaboration aims to offer startup employees a comprehensive view of their total compensation and help them make more informed financial decisions....more
PR Newswire • 2023-09-07
Secfi announced the appointment of Johnathan Nutty as its new Chief Financial Officer. Nutty brings over 15 years of financial leadership experience to Secfi, where he will oversee all financial operations and strategy to support the company's continued growth....more
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