HQ Function

The historical Seattle locations were key for brand development, roasting, and retail. Currently, Nestlé USA's headquarters in Arlington, VA, oversees brand strategy, marketing, sales, and overall management for Seattle's Best Coffee in the US market. Global strategy is directed from Nestlé S.A.

Notable Features:

The brand's strong association with the city of Seattle and its coffee culture is a notable feature. Nestlé USA's Arlington headquarters is a modern office building designed to foster collaboration and innovation.

Work Culture:

Historically, SBC embodied a passionate, craft-oriented coffee culture. Under Nestlé, the culture aligns with a large, multinational consumer goods company focused on quality, efficiency, brand building, and global market penetration, while aiming to preserve the accessible and quality-driven ethos of the SBC brand.

HQ Significance:

Seattle remains significant as the birthplace and proving ground for the brand, establishing its reputation for smooth coffee. Nestlé's headquarters now represent the corporate hub for its continued growth and integration into a global coffee portfolio.

Values Reflected in HQ: Original values: Craftsmanship, approachability, Seattle heritage. Current (Nestlé) values reflected in management: Global expertise, nutritional health and wellness, quality, sustainability, brand stewardship.

Location:

Seattle's Best Coffee is primarily sold in North America, with a strong presence in the United States and Canada. Its products are available in retail grocery stores, mass merchandisers, club stores, and through various foodservice channels including cafes, college campuses, hotels, and healthcare facilities. Since its acquisition by Nestlé, the brand benefits from Nestlé's vast global distribution and marketing network, potentially paving the way for expanded international availability. Nestlé supports the brand globally through functions like sourcing green coffee beans, manufacturing, brand management, and sales.

Street Address:

Historically Seattle, WA; Brand currently managed by Nestlé USA: 1812 N Moore St

City:

Arlington (Nestlé USA) / Seattle (Historical Origin)

State/Province:

Virginia (Nestlé USA) / Washington (Historical Origin)

Country:

USA