What Does Search Engine Land Do?

Total employees85
HeadquartersWilton
Founded2006

Search Engine Land is a premier online publication and community resource that provides daily news, in-depth analysis, and expert commentary on search engine marketing (SEM), search engine optimization (SEO), pay-per-click (PPC) advertising, and the broader digital marketing landscape. It serves as an essential guide for marketing professionals aiming to enhance their online visibility and campaign performance by staying abreast of industry trends, algorithm updates from major search engines like Google and Bing, and effective strategies.

Where Is Search Engine Land's Headquarters?

Search Engine Land officeSearch Engine Land officeSearch Engine Land officeSearch Engine Land office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary operational and editorial hub for Third Door Media's publications, including Search Engine Land. It supports content creation, event management (SMX series), sales, marketing, and overall business strategy for the company's media properties.

Notable Features:

Modern office facilities designed to support a collaborative media and event production environment. Specific architectural highlights are not widely publicized, typical of a corporate office for a specialized media company.

Work Culture:

A dynamic, deadline-driven, and expert-focused environment centered on digital publishing and event management. It fosters deep knowledge in search marketing and marketing technology, with a blend of in-office collaboration for core Wilton-based staff and significant remote work flexibility for its global team of contributors and editors.

HQ Significance:

The Wilton office is the nerve center for Search Engine Land's editorial direction, daily content production, and the strategic operations of Third Door Media's influential brands and events (like SMX) in the digital marketing industry.

Values Reflected in HQ: Professionalism, editorial independence, timely and accurate information delivery, fostering expertise, and building community within the global marketing industry.

Location:

Search Engine Land operates as a digital-first publication with a worldwide readership, providing news and insights relevant to search marketers globally. Its content covers international search engine developments and digital marketing practices. Parent company Third Door Media also produces the SMX (Search Marketing Expo) conference series, which hosts events in North America and Europe, further extending their global engagement and educational reach.

Street Address:

88 Danbury Road, Suite 2A

City:

Wilton

State/Province:

CT

Country:

USA

Where Else Does Search Engine Land Operate Around the World?

No additional office locations available.

Buying Intent Signals for Search Engine Land

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
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Corporate Finance
*Example signal, not calculated in real time

Who's Leading Search Engine Land? Meet the Executive Team

As of April 2025, Search Engine Land' leadership includes:

Chris Elwell - CEO, Third Door Media (Parent Company)
Henry Powderly - VP, Content, Third Door Media (Oversees Search Engine Land)
Kathy Bushman - Editor-in-Chief, Search Engine Land
Jennifer Rinaldi - VP, Marketing, Third Door Media

Who's Investing in Search Engine Land?

Search Engine Land has been backed by several prominent investors over the years, including:

Privately Held (Search Engine Land is a property of Third Door Media, a privately owned company)

What Leadership Changes Has Search Engine Land Seen Recently?

Hire1
Exits0

In the recent period, Search Engine Land has focused on strengthening its editorial leadership. Parent company Third Door Media has maintained stability in its top executive team. Notable changes primarily involve key editorial appointments.

New Appointments:

Kathy Bushman, Kathy Bushman was appointed as Editor-in-Chief for Search Engine Land and its sister publication MarTech, responsible for leading editorial direction and content development.

What Technology (Tech Stack) Is Used bySearch Engine Land?

Discover the tools Search Engine Land uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Search Engine Land Email Formats and Examples

Search Engine Land is a publication of Third Door Media. Professional communications and email addresses for staff, including Search Engine Land's editorial team, typically use formats associated with the parent company, Third Door Media. Common patterns include first initial followed by last name.

[first_initial][last]@thirddoormedia.com

Format

kbushman@thirddoormedia.com

Example

85%

Success rate

What's the Latest News About Search Engine Land?

Search Engine Land • January 18, 2023

Search Engine Land Announces Kathy Bushman as New Editor-in-Chief

Search Engine Land officially announced the appointment of Kathy Bushman as its new Editor-in-Chief. In her role, Bushman is set to lead the editorial vision and content strategy for Search Engine Land and its sister site, MarTech, guiding their expert coverage of the digital marketing industry....more

Nieman Lab • November 15, 2023

Search Engine Land Navigates the AI Content Maze with New Editorial Guidelines

Search Engine Land has updated its editorial guidelines to address the rapidly evolving landscape of AI-generated content, emphasizing transparency and human oversight in its reporting and analysis of AI's impact on search marketing....more

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