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Sea Ray Boats, founded in 1959, is a world-renowned manufacturer of pleasure boats, ranging from 19-foot sport boats to 65-foot yachts. Acquired by Brunswick Corporation in 1986, Sea Ray is celebrated for its commitment to quality, innovation, luxury, and performance. The brand has a rich history of pioneering advancements in boat design and manufacturing, consistently delivering superior craftsmanship and a premium boating experience to customers worldwide. Sea Ray boats are known for their sophisticated styling, cutting-edge technology, and comfortable amenities, making them a popular choice for recreational boaters and yacht enthusiasts.
The Knoxville headquarters houses Sea Ray's corporate leadership, administrative functions, brand management, sales, marketing, and product development teams. It also serves as a technology and R&D center for boat design and innovation.
The headquarters is strategically located, facilitating research and development. It often includes modern office spaces and proximity to water, reflecting the brand's core business. It's also known as the Brunswick Boat Group Knoxville Operations and Technology Center.
The work culture at Sea Ray's headquarters likely emphasizes innovation, quality craftsmanship, customer focus, and collaboration. As part of the recreational boating industry, there's often a passion for the water and the products they create.
The Knoxville headquarters is central to Sea Ray's global operations, product strategy, and brand identity. It represents a significant investment in innovation and engineering excellence within the Brunswick Boat Group.
Sea Ray Boats has a significant global presence, primarily supported through an extensive network of authorized dealers and distributors across North America, Europe, Asia-Pacific, Latin America, and the Middle East. This network provides sales, service, and support to Sea Ray customers worldwide, ensuring brand accessibility and customer satisfaction in key boating markets globally.
111 Sea Ray Dr
Knoxville
Tennessee
USA
Address: 100 Sea Ray Drive, Palm Coast, FL 32137 (representative address for the large facility)
Leverages Florida's extensive marine industry infrastructure, skilled labor pool, and favorable boating environment. Serves as a key production hub for the US East Coast and international export markets.
Address: 1 Tellico Landing, Vonore, TN 37885 (Tellico Facility)
Offers a strategic central location for efficient distribution across North America and access to a skilled manufacturing workforce in the region.
Address: Parque Industrial Reynosa, Reynosa, Tamaulipas, Mexico (General industrial park location)
Provides strategic nearshore manufacturing capabilities, optimizing production costs and supply chain logistics for the North American market.
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As of April 2025, Sea Ray Boats' leadership includes:
Sea Ray Boats has been backed by several prominent investors over the years, including:
Publicly available information on specific executive hires or exits directly within Sea Ray Boats' top leadership in the immediate last 12 months is limited. Key leadership positions tend to be stable, or changes are typically announced at the broader Brunswick Boat Group level. No major changes at the President level of Sea Ray have been publicly announced in the last 12 months.
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Sea Ray Boats, as part of Brunswick Corporation, may utilize email formats common within the parent company (e.g., ending in @brunswick.com). However, brand-specific email addresses (@searay.com) are also in use for Sea Ray personnel. The most common format observed for Sea Ray is [first].[last]@searay.com.
[first].[last]@searay.com
Format
jane.doe@searay.com
Example
75%
Success rate
Brunswick Corporation News • February 14, 2024
Sea Ray announced the launch of its new SDX 270 Surf and SDX 270 Outboard models at the Miami International Boat Show. These models feature innovative designs, enhanced surf capabilities, and the latest technology, catering to families and watersport enthusiasts....more
Boating Industry • July 20, 2023
Sea Ray Boats was recognized by the National Marine Manufacturers Association (NMMA) with its 15th consecutive Marine Industry Customer Satisfaction Index (CSI) Award for excellence in customer satisfaction across multiple boat categories....more
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