HQ Function

Served as the central hub for corporate operations, management, marketing strategy, technology development, and coordination of customer support efforts.

Notable Features:

The company occupied a significant modern office space in downtown Nashville, reflecting its previous growth and scale. No specific unique architectural highlights are widely noted beyond its corporate office setup.

Work Culture:

Prior to its financial distress, SmileDirectClub aimed to foster a fast-paced, innovative, and disruptive culture, typical of tech-oriented, direct-to-consumer businesses. This culture ceased to exist with the company's shutdown.

HQ Significance:

The Nashville HQ was significant as it represented the company's ambition to revolutionize the orthodontic industry from a key US city with a strong healthcare ecosystem. Its closure symbolized the company's collapse.

Values Reflected in HQ: Historically, the headquarters aimed to reflect values of accessibility, affordability, and innovation in dental care, though these were later overshadowed by its operational and financial failures.

Location:

Prior to ceasing all operations in December 2023, SmileDirectClub had expanded its direct-to-consumer teledentistry services and 'SmileShop' retail locations to several countries. These included the United States, Canada, Australia, United Kingdom, Ireland, New Zealand, Germany, Austria, Hong Kong, Singapore, Spain, France, and the Netherlands. Its global functions encompassed marketing, sales via SmileShops and online platforms, aligner manufacturing (primarily in the US), and customer support, which was often centralized or regionalized (e.g., Costa Rica for certain support functions).

Street Address:

414 Union St

City:

Nashville

State/Province:

Tennessee

Country:

USA