Nature's Way
Nature's Way's Overview
Schwabe North America is the North American arm of the Dr. Willmar Schwabe Group, a global leader in phytopharmaceuticals and homeopathic medicines. Headquartered in Germany, the Schwabe Group has a long-standing tradition, founded in 1866, of developing high-quality, science-based natural health products. Schwabe North America operates primarily through its well-known subsidiary, Nature's Way Brands, LLC., offering a wide array of herbal supplements, vitamins, minerals, probiotics, and homeopathic remedies. They are committed to quality, research, and providing consumers with trusted natural health solutions to enhance their well-being.
Where is Nature's Way's Headquarters?
HQ Function
Serves as the primary operational, manufacturing, research & development, marketing, and distribution hub for Schwabe's North American business, particularly for the Nature's Way brand.
Notable Features:
The Green Bay facility includes advanced manufacturing capabilities, quality control laboratories, and extensive warehousing. It's known for its commitment to Good Manufacturing Practices (GMP).
Work Culture:
The work culture emphasizes quality, innovation in natural health, and a commitment to consumer wellness. It fosters a collaborative environment focused on scientific rigor and sustainable practices.
HQ Significance:
This location is pivotal for Schwabe's presence in the large and competitive North American natural health market, enabling the development, production, and distribution of key product lines.
Values Reflected in HQ: The headquarters' operations reflect Schwabe's core values of quality, reliability, research-backed natural products, and a commitment to health and nature.
Location:
Schwabe North America is a key division of the Dr. Willmar Schwabe Group, which has a significant global footprint. The Schwabe Group operates in over 60 countries worldwide, with core markets in Europe, North America, and Asia. Globally, the group supports functions including research and development of phytopharmaceuticals, cultivation of medicinal plants, manufacturing, international marketing, and sales. Schwabe North America contributes to this by managing one of the largest natural product markets and driving innovation through brands like Nature's Way.
Street Address:
825 Challenger Dr
City:
Green Bay
State/Province:
Wisconsin
Country:
USA
Nature's Way's Global Presence
Santa Rosa, California, USA
Address: 2380 Circadian Way, Santa Rosa, CA 95407, USA
Supports the manufacturing, marketing, and distribution of Boericke & Tafel homeopathic products, serving a specific segment of the natural health market in North America.
Mississauga, Ontario, Canada
Address: c/o Nature's Way of Canada Ltd., A-1000 S N Service Rd, Mississauga, ON L5E 1A8, Canada
To cater specifically to the Canadian regulatory environment and consumer base for natural health products, ensuring compliance and market penetration in Canada.
Buying Intent Signals for Nature's Way
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Executive Team of Nature's Way
As of April 2025, Nature's Way' leadership includes:
Investors of Nature's Way
Nature's Way has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Specific high-profile executive changes within Schwabe North America or its key subsidiary Nature's Way are not frequently publicized. The leadership team tends to be stable. Any significant changes would typically be announced via official press releases or major industry news outlets. No major widely reported hires or exits have been identified in the last 12 months.
Technology (Tech Stack) used by Nature's Way
Discover the tools Nature's Way uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Nature's Way Email Formats and Examples
Email addresses for Schwabe North America, particularly for its main subsidiary Nature's Way, commonly follow standard corporate patterns. The most probable format is [first_initial][last]@naturesway.com or [first].[last]@naturesway.com.
[first_initial][last]@naturesway.com or [first].[last]@naturesway.com
Format
jdoe@naturesway.com
Example
80%
Success rate
News and media
PR Newswire • February 7, 2024
Nature's Way Expands Trusted Herbal Portfolio with Ashwagandha and Turmeric Gummies
Nature's Way announced the expansion of its herbal supplement line with new Ashwagandha and Turmeric gummies. These additions aim to provide popular herbal ingredients in a convenient and palatable gummy format, catering to consumer preferences for easier supplement consumption....more
Nutritional Outlook • September 12, 2023
Nature's Way celebrates first-ever global brand campaign: "That’s The Nature’s Way"
Nature's Way launched its first global brand campaign, "That's The Nature's Way," aiming to unify its brand message across international markets. The campaign emphasizes the company's commitment to quality, nature, and helping people on their wellness journeys....more
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