Scheels
Scheels's Overview
Scheels is an employee-owned, privately held U.S. company specializing in sporting goods, outdoor equipment, apparel, and footwear. Renowned for its extensive product selection and unique in-store attractions like Ferris wheels, aquariums, and interactive sports simulators, Scheels aims to provide a comprehensive retail experience. Each store is designed to be a destination, offering expert advice, quality products, and entertainment for the whole family, underscoring its commitment to customer service and community engagement.
Where is Scheels's Headquarters?
HQ Function
The headquarters serves as the nerve center for all corporate functions, including merchandising, buying, marketing, finance, information technology, human resources, and overall strategic operations for Scheels' nationwide network of stores.
Notable Features:
The Fargo headquarters is a modern office facility designed to support the company's extensive retail network. While not featuring the entertainment attractions of its retail stores, it provides a state-of-the-art environment for its corporate employee-owners.
Work Culture:
As an employee-owned company (ESOP), Scheels fosters a culture of empowerment, dedication to customer satisfaction, and a shared passion for sports and outdoor activities. The headquarters likely reflects this with a collaborative, team-oriented environment focused on supporting store operations and driving company growth.
HQ Significance:
The Fargo headquarters is pivotal for Scheels' strategic planning, operational excellence, and maintaining its unique employee-owned culture. It guides the company's growth, ensures consistency in its renowned customer experience, and manages the complex logistics of a large-scale retailer.
Values Reflected in HQ: The headquarters operations embody Scheels' core values: employee ownership is central to its culture, customer focus drives its support for retail stores, and a commitment to quality and community is evident in its strategic decisions and corporate citizenship.
Location:
Scheels primarily operates within the United States, with an extensive network of large-format retail stores located in numerous states. Its business model is focused on the U.S. market, providing sporting goods, apparel, and entertainment experiences. While its physical retail presence is domestic, Scheels' e-commerce platform allows it to reach a wider customer base. Currently, Scheels does not operate international retail locations or corporate offices outside of the USA.
Street Address:
4550 15th Ave S
City:
Fargo
State/Province:
ND
Country:
USA
Scheels's Global Presence
Sparks, Nevada, USA
Address: 1200 Scheels Dr, Sparks, NV 89434
To ensure efficient distribution of products to Scheels stores in the Western region and to support online order fulfillment, thereby maintaining inventory availability and timely delivery for customers.
The Colony, Texas, USA
Address: 4450 Destination Trail, The Colony, TX 75056
To serve as a premier retail destination for the Dallas-Fort Worth metroplex and surrounding areas, offering an unparalleled selection of goods and entertainment, and acting as a major brand showcase and regional anchor.
Buying Intent Signals for Scheels
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Executive Team of Scheels
As of April 2025, Scheels' leadership includes:
Investors of Scheels
Scheels has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a privately held, employee-owned company, Scheels typically does not publicize granular details of executive team changes frequently. Major leadership transitions are announced, but specific hire/exit data for the broader executive team within a 12-month period is not consistently available in public records. The company is known for its stable leadership, focused on long-term growth and its employee-owner model.
Technology (Tech Stack) used by Scheels
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Scheels Email Formats and Examples
Scheels likely uses standardized corporate email formats for its employees, commonly based on their names. While the exact internal patterns can vary, a frequent structure observed in companies of similar size and nature is a combination of the first initial and last name.
[first_initial][last]@scheels.com
Format
jdoe@scheels.com
Example
70%
Success rate
News and media
KELOLAND.com • May 15, 2024
Scheels Contributes $1.25M to South Dakota State University Stadium Project
Scheels has demonstrated its commitment to community support with a $1.25 million contribution to South Dakota State University's football stadium renovation project. This significant donation aids the enhancement of the Dana J. Dykhouse Stadium and underscores Scheels' dedication to supporting local communities and university athletics programs....more
SCHEELS News Release / Idaho Press • January 24, 2024
SCHEELS Announces Second Idaho Location in Meridian, Opening Spring 2027
SCHEELS has officially announced its expansion in Idaho with a new store planned for Meridian, set to open in Spring 2027. The upcoming 240,000-square-foot store will offer an extensive selection of sporting goods, apparel, and footwear, along with signature Scheels entertainment attractions such as a 65-foot Ferris wheel, a 16,000-gallon saltwater aquarium, and interactive games, further establishing Scheels as a destination retailer....more
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