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Scentbird's Overview

Total employees170
HeadquartersNew York
Founded2013

Scentbird is an innovative subscription service that revolutionizes how consumers discover, try, and purchase fragrances. Founded in 2014, Scentbird provides subscribers with a monthly 30-day supply (8ml vial) of authentic designer and niche perfumes and colognes, chosen from a vast library of scents. This model allows users to explore a variety of fragrances affordably before committing to a full-sized bottle. Scentbird aims to make luxury fragrance accessible and personal, empowering individuals to find their perfect scent. The company has also expanded its offerings to include a selection of full-size fragrance bottles, candles, and other beauty products.

Where is Scentbird's Headquarters?

Scentbird officeScentbird officeScentbird officeScentbird office
*Images sourced via web search. Rights belong to original owners

HQ Function

The New York headquarters serves as the central hub for Scentbird's strategic decision-making, marketing initiatives, technology development, brand partnerships, and overall corporate operations.

Notable Features:

While specific architectural details are not widely publicized, Scentbird's NYC office likely embodies a modern, collaborative workspace designed to foster creativity and innovation, typical of tech-driven beauty companies in the city.

Work Culture:

Scentbird's work culture is characterized by its fast-paced, innovative, and customer-centric environment. As a direct-to-consumer company, it emphasizes agility, data-informed strategies, and a collective passion for the fragrance and beauty industry.

HQ Significance:

Locating the headquarters in New York City provides Scentbird with direct access to a rich talent pool, key industry events, potential partnerships with beauty and fashion houses, and proximity to media and marketing agencies.

Values Reflected in HQ: The headquarters' location and design likely reflect Scentbird's core values of innovation, accessibility, customer empowerment, and a modern approach to the traditional fragrance market.

Location:

Scentbird's subscription service primarily targets customers in the United States and Canada. However, its e-commerce platform, digital content, and brand recognition extend to a global audience. The company sources fragrances from international perfume houses and designers. While direct shipping of subscriptions is limited to North America, aspects of its operations such as technology, marketing, and customer support may involve globally distributed teams or international partnerships, reflecting the global nature of the beauty and tech industries.

Street Address:

45 W 27th St, Fl 7

City:

New York

State/Province:

NY

Country:

USA

Scentbird's Global Presence

Monroe Township, New Jersey, USA

Address: 1600 Perrineville Road, Suite 2-379, Monroe Township, NJ 08831

Strategically located in New Jersey, this center optimizes Scentbird's supply chain operations for the United States market, enabling efficient and timely delivery of products to customers across the country.

Buying Intent Signals for Scentbird

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Scentbird

As of April 2025, Scentbird' leadership includes:

Mariya Nurislamova - Co-Founder & Chief Executive Officer
Sergei Gusev - Co-Founder & Chief Operating Officer
Andrei Rebrov - Co-Founder & Chief Technology Officer
Craig OlALA - Chief Financial Officer
Lesia Turchyn - Chief Marketing Officer

Investors of Scentbird

Scentbird has been backed by several prominent investors over the years, including:

Y Combinator
Eclipse Ventures
TMT Investments
FundersClub
Soma Capital
ranu Capital
Dominion Capital
Winklevoss Capital
Arena Ventures
Scrum Ventures
Gaingels
Greycroft
HS VC (formerly Hearst Ventures)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major C-suite executive hires or departures prominently announced by Scentbird within the last 12 months (approximately June 2023 - June 2024). The core executive team, including key leadership roles filled in late 2022, appears to have maintained stability during this period.

Technology (Tech Stack) used by Scentbird

Discover the tools Scentbird uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Scentbird Email Formats and Examples

Scentbird commonly utilizes the email format [first name]@[companydomain.com] for its employees. This is a prevalent structure in many technology and direct-to-consumer companies, facilitating straightforward communication.

[first]@scentbird.com

Format

example@scentbird.com

Example

85%

Success rate

News and media

Beauty IndependentFebruary 7, 2024

Scentbird Cofounder Mariya Nurislamova On The Evolution Of Fragrance Discovery And The Company's Future

Mariya Nurislamova, Co-founder and CEO of Scentbird, discussed the transformation of fragrance discovery, Scentbird's impact on democratizing scent exploration, and the company's strategic vision for future growth and innovation within the competitive beauty market....more

PR NewswireNovember 16, 2023

Scentbird Debuts First-Ever State of The Fragrance Industry Report

Scentbird launched its inaugural 'State of the Fragrance Industry' report, analyzing its extensive user data to provide unique insights into prevailing trends, consumer behaviors, and market dynamics shaping the fragrance landscape....more

GlossySeptember 13, 2023

Scentbird CMO on how the brand is trying new marketing techniques

Lesia Turchyn, Scentbird's Chief Marketing Officer, detailed the company's dynamic marketing strategies, emphasizing the integration of platforms like TikTok, collaborations with influencers, and data analytics to enhance customer engagement and brand reach....more

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