Scentbird is an innovative subscription service that revolutionizes how consumers discover, try, and purchase fragrances. Founded in 2014, Scentbird provides subscribers with a monthly 30-day supply (8ml vial) of authentic designer and niche perfumes and colognes, chosen from a vast library of scents. This model allows users to explore a variety of fragrances affordably before committing to a full-sized bottle. Scentbird aims to make luxury fragrance accessible and personal, empowering individuals to find their perfect scent. The company has also expanded its offerings to include a selection of full-size fragrance bottles, candles, and other beauty products.
The New York headquarters serves as the central hub for Scentbird's strategic decision-making, marketing initiatives, technology development, brand partnerships, and overall corporate operations.
While specific architectural details are not widely publicized, Scentbird's NYC office likely embodies a modern, collaborative workspace designed to foster creativity and innovation, typical of tech-driven beauty companies in the city.
Scentbird's work culture is characterized by its fast-paced, innovative, and customer-centric environment. As a direct-to-consumer company, it emphasizes agility, data-informed strategies, and a collective passion for the fragrance and beauty industry.
Locating the headquarters in New York City provides Scentbird with direct access to a rich talent pool, key industry events, potential partnerships with beauty and fashion houses, and proximity to media and marketing agencies.
Scentbird's subscription service primarily targets customers in the United States and Canada. However, its e-commerce platform, digital content, and brand recognition extend to a global audience. The company sources fragrances from international perfume houses and designers. While direct shipping of subscriptions is limited to North America, aspects of its operations such as technology, marketing, and customer support may involve globally distributed teams or international partnerships, reflecting the global nature of the beauty and tech industries.
45 W 27th St, Fl 7
New York
NY
USA
Address: 1600 Perrineville Road, Suite 2-379, Monroe Township, NJ 08831
Strategically located in New Jersey, this center optimizes Scentbird's supply chain operations for the United States market, enabling efficient and timely delivery of products to customers across the country.
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As of April 2025, Scentbird' leadership includes:
Scentbird has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major C-suite executive hires or departures prominently announced by Scentbird within the last 12 months (approximately June 2023 - June 2024). The core executive team, including key leadership roles filled in late 2022, appears to have maintained stability during this period.
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Scentbird commonly utilizes the email format [first name]@[companydomain.com] for its employees. This is a prevalent structure in many technology and direct-to-consumer companies, facilitating straightforward communication.
[first]@scentbird.com
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example@scentbird.com
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Beauty Independent • February 7, 2024
Mariya Nurislamova, Co-founder and CEO of Scentbird, discussed the transformation of fragrance discovery, Scentbird's impact on democratizing scent exploration, and the company's strategic vision for future growth and innovation within the competitive beauty market....more
PR Newswire • November 16, 2023
Scentbird launched its inaugural 'State of the Fragrance Industry' report, analyzing its extensive user data to provide unique insights into prevailing trends, consumer behaviors, and market dynamics shaping the fragrance landscape....more
Glossy • September 13, 2023
Lesia Turchyn, Scentbird's Chief Marketing Officer, detailed the company's dynamic marketing strategies, emphasizing the integration of platforms like TikTok, collaborations with influencers, and data analytics to enhance customer engagement and brand reach....more
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