What Does Scarborough Research Do?

Total employees1200
HeadquartersReston
Founded1975

Scarborough Research delivers comprehensive, in-depth local market consumer data, enabling businesses, media companies, and advertising agencies to understand nuanced consumer behavior, media consumption across platforms (TV, radio, digital, print), shopping habits, lifestyles, and demographic profiles throughout the United States. Renowned for its rich datasets, Scarborough's insights are pivotal for effective media planning, targeted advertising strategies, local market analysis, and understanding consumer journeys. Scarborough Research is a service and brand operated by Comscore, leveraging Comscore's broader expertise in cross-platform measurement.

Where Is Scarborough Research's Headquarters?

Scarborough Research officeScarborough Research officeScarborough Research officeScarborough Research office
*Images sourced via web search. Rights belong to original owners

HQ Function

Corporate headquarters for Comscore, managing global operations, product development (including Scarborough services), engineering, sales, marketing, finance, and administration.

Notable Features:

Modern office facilities located in a prominent business park within the Dulles Technology Corridor, known for housing numerous technology and information companies.

Work Culture:

Comscore fosters a data-driven, innovative, and collaborative work environment. Employees are typically engaged in analyzing complex datasets, developing new measurement methodologies, and providing actionable insights to clients in the media, marketing, and advertising industries.

HQ Significance:

The Reston headquarters is the central hub for Comscore's strategic direction, research and development efforts, and the overall management of its global measurement products, including the Scarborough local market services.

Values Reflected in HQ: The headquarters likely reflects Comscore's core values such as precision, innovation, customer centricity, integrity, and a commitment to advancing the field of media and audience measurement.

Location:

While Scarborough Research data is primarily focused on United States local markets, it is an integral part of Comscore, a company with a significant global presence. Comscore operates offices and serves clients in North America, Europe, Asia Pacific, and Latin America. This global infrastructure supports the advanced technology, research methodologies, and data analytics capabilities that underpin all of Comscore's offerings, including Scarborough. Comscore globally supports functions such as audience measurement, advertising effectiveness, data analytics, and custom research solutions for media owners, advertisers, and agencies worldwide.

Street Address:

11950 Democracy Drive, Suite 600

City:

Reston

State/Province:

Virginia

Country:

USA

Where Else Does Scarborough Research Operate Around the World?

New York, NY, USA

Address: 7 Penn Plaza, Suite 1000, New York, NY 10001

Serves as a key interface for East Coast clients, providing localized support, insights, and strategic partnerships within the nation's largest media market.

Chicago, IL, USA

Address: 233 S Wacker Dr, Suite 4650, Chicago, IL 60606

Facilitates engagement with key clients in the Midwest, offering expertise in local market intelligence and data analytics to drive business outcomes.

London, United Kingdom

Address: 1 St Katharine's Way, London E1W 1UN, United Kingdom (Comscore International HQ)

Manages Comscore's international operations and supports multinational clients, indirectly benefiting the strategic framework of services like Scarborough through global research practices.

Buying Intent Signals for Scarborough Research

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Scarborough Research? Meet the Executive Team

As of April 2025, Scarborough Research' leadership includes:

Jon Carpenter - Chief Executive Officer
Dr. David Algranati - Chief Innovation Officer
Steve Bagdasarian - Chief Commercial Officer
Mary Margaret Curry - Chief Legal Officer and Corporate Secretary
Brian Pugh - Chief Financial Officer
Greg Dale - Chief Operating Officer

Who's Investing in Scarborough Research?

Scarborough Research has been backed by several prominent investors over the years, including:

Invesco Ltd.
The Vanguard Group, Inc.
Renaissance Technologies LLC
BlackRock Inc.
Anson Funds Management LP

What Leadership Changes Has Scarborough Research Seen Recently?

Hire1
Exits0

In the past 12 months, Comscore has focused on strengthening its leadership team with strategic appointments to enhance its legal, financial, and governance frameworks, supporting its overall mission in media measurement, which includes services like Scarborough. No major C-suite departures have been prominently announced.

New Appointments:

Mary Margaret Curry, Mary Margaret Curry appointed as Chief Legal Officer and Corporate Secretary at Comscore.
Leslie Gillin, Leslie Gillin appointed to Comscore's Board of Directors.
Brent Rosenthal, Brent Rosenthal appointed to Comscore's Board of Directors.

What Technology (Tech Stack) Is Used byScarborough Research?

Discover the tools Scarborough Research uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Scarborough Research Email Formats and Examples

Comscore, the parent company of Scarborough Research, typically utilizes standardized email formats for its employees. The most common formats are variations of first name and last name combinations. Knowing these can be useful when attempting to contact individuals at the company.

[first_initial][last]@comscore.com (e.g., jdoe@comscore.com) or [first].[last]@comscore.com (e.g., john.doe@comscore.com)

Format

jdoe@comscore.com

Example

80%

Success rate

What's the Latest News About Scarborough Research?

Comscore Press Release • February 27, 2024

Comscore Announces Renewal Agreement with FOX Television Stations for Local Television Measurement

Comscore announced a renewal agreement with FOX Television Stations for the continued use of Comscore's local television measurement currency. This underscores the value of Comscore's local market insights, which include data similar in nature and application to Scarborough's offerings....more

Comscore Press Release • February 13, 2024

Comscore And Quotient Announce Expansion Of Programmatic CTV And Digital Activation Capabilities

Comscore and Quotient expanded their partnership to provide CPG brands and retailers with enhanced activation capabilities by integrating Comscore’s industry-leading TV and digital audience data with Quotient’s programmatic platform. This kind of data integration is key to leveraging insights like those from Scarborough....more

Comscore Press Release • November 7, 2023

Comscore Reports Third Quarter 2023 Results

Comscore announced its financial results for the third quarter of 2023, providing insights into the company's performance and strategic initiatives across its product lines, which include local market and audience measurement services like Scarborough....more

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