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Scarborough Research delivers comprehensive, in-depth local market consumer data, enabling businesses, media companies, and advertising agencies to understand nuanced consumer behavior, media consumption across platforms (TV, radio, digital, print), shopping habits, lifestyles, and demographic profiles throughout the United States. Renowned for its rich datasets, Scarborough's insights are pivotal for effective media planning, targeted advertising strategies, local market analysis, and understanding consumer journeys. Scarborough Research is a service and brand operated by Comscore, leveraging Comscore's broader expertise in cross-platform measurement.
Corporate headquarters for Comscore, managing global operations, product development (including Scarborough services), engineering, sales, marketing, finance, and administration.
Modern office facilities located in a prominent business park within the Dulles Technology Corridor, known for housing numerous technology and information companies.
Comscore fosters a data-driven, innovative, and collaborative work environment. Employees are typically engaged in analyzing complex datasets, developing new measurement methodologies, and providing actionable insights to clients in the media, marketing, and advertising industries.
The Reston headquarters is the central hub for Comscore's strategic direction, research and development efforts, and the overall management of its global measurement products, including the Scarborough local market services.
While Scarborough Research data is primarily focused on United States local markets, it is an integral part of Comscore, a company with a significant global presence. Comscore operates offices and serves clients in North America, Europe, Asia Pacific, and Latin America. This global infrastructure supports the advanced technology, research methodologies, and data analytics capabilities that underpin all of Comscore's offerings, including Scarborough. Comscore globally supports functions such as audience measurement, advertising effectiveness, data analytics, and custom research solutions for media owners, advertisers, and agencies worldwide.
11950 Democracy Drive, Suite 600
Reston
Virginia
USA
Address: 7 Penn Plaza, Suite 1000, New York, NY 10001
Serves as a key interface for East Coast clients, providing localized support, insights, and strategic partnerships within the nation's largest media market.
Address: 233 S Wacker Dr, Suite 4650, Chicago, IL 60606
Facilitates engagement with key clients in the Midwest, offering expertise in local market intelligence and data analytics to drive business outcomes.
Address: 1 St Katharine's Way, London E1W 1UN, United Kingdom (Comscore International HQ)
Manages Comscore's international operations and supports multinational clients, indirectly benefiting the strategic framework of services like Scarborough through global research practices.
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As of April 2025, Scarborough Research' leadership includes:
Scarborough Research has been backed by several prominent investors over the years, including:
In the past 12 months, Comscore has focused on strengthening its leadership team with strategic appointments to enhance its legal, financial, and governance frameworks, supporting its overall mission in media measurement, which includes services like Scarborough. No major C-suite departures have been prominently announced.
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Comscore, the parent company of Scarborough Research, typically utilizes standardized email formats for its employees. The most common formats are variations of first name and last name combinations. Knowing these can be useful when attempting to contact individuals at the company.
[first_initial][last]@comscore.com (e.g., jdoe@comscore.com) or [first].[last]@comscore.com (e.g., john.doe@comscore.com)
Format
jdoe@comscore.com
Example
80%
Success rate
Comscore Press Release • February 27, 2024
Comscore announced a renewal agreement with FOX Television Stations for the continued use of Comscore's local television measurement currency. This underscores the value of Comscore's local market insights, which include data similar in nature and application to Scarborough's offerings....more
Comscore Press Release • February 13, 2024
Comscore and Quotient expanded their partnership to provide CPG brands and retailers with enhanced activation capabilities by integrating Comscore’s industry-leading TV and digital audience data with Quotient’s programmatic platform. This kind of data integration is key to leveraging insights like those from Scarborough....more
Comscore Press Release • November 7, 2023
Comscore announced its financial results for the third quarter of 2023, providing insights into the company's performance and strategic initiatives across its product lines, which include local market and audience measurement services like Scarborough....more
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