What Does Scandinavian Outdoor Do?

Total employees66
HeadquartersTurku
Founded1970

Scandinavian Outdoor is a Finnish retail company specializing in high-quality outdoor clothing, footwear, and equipment for activities such as hiking, camping, skiing, and climbing. With roots dating back to 1970 (as Partiovaruste) and operating under its current name and structure since 2004, the company serves outdoor enthusiasts through a network of physical stores in Finland and a robust e-commerce platform with international shipping. They focus on providing a curated selection of well-known international and Scandinavian outdoor brands, expert advice, and promoting an active outdoor lifestyle.

Where Is Scandinavian Outdoor's Headquarters?

Scandinavian Outdoor officeScandinavian Outdoor officeScandinavian Outdoor officeScandinavian Outdoor office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for company administration, e-commerce operations, online customer service, marketing, purchasing, and logistics for both domestic and international markets.

Notable Features:

Modern office and warehouse facility optimized for efficient e-commerce fulfillment and distribution. Likely incorporates sustainable practices in line with outdoor values.

Work Culture:

A dynamic blend of passion for the outdoors and e-commerce innovation. The culture likely emphasizes teamwork, customer focus, and a Finnish work ethic characterized by efficiency and a respect for work-life balance.

HQ Significance:

The Turku headquarters is pivotal for Scandinavian Outdoor's national retail operations and its expanding international e-commerce reach, ensuring efficient product flow and customer service.

Values Reflected in HQ: The headquarters' operational efficiency and focus on logistics reflect the company's commitment to reliability and customer service. Its role in distributing outdoor gear inherently connects it to values of adventure, nature, and quality.

Location:

Scandinavian Outdoor maintains a significant global presence primarily through its comprehensive e-commerce platform, scandinavianoutdoor.com, which ships to a wide range of countries across Europe and beyond. This allows international customers to access their curated selection of Scandinavian and international outdoor brands. While their physical stores are based in Finland, the online channel supports global sales, customer service for international clients, and digital marketing efforts targeted at outdoor enthusiasts worldwide.

Street Address:

Lukkosepänkatu 7

City:

Turku

State/Province:

N/A

Country:

Finland

Where Else Does Scandinavian Outdoor Operate Around the World?

Helsinki, Finland

Address: Yrjönkatu 29 B (Forum), 00100 Helsinki

Serves customers in the capital city region, attracting both locals and tourists with high footfall.

Vantaa, Finland

Address: Tammiston kauppatie 18, 01510 Vantaa

Caters to customers in the suburban Helsinki metropolitan area and surrounding municipalities.

Raisio, Finland

Address: Itäniityntie 14 (Kauppakeskus Mylly), 21280 Raisio

Serves the Turku region and shoppers visiting one of the largest shopping centers in the area.

Tampere, Finland

Address: Kuninkaankatu 22, 33210 Tampere

Serves the needs of outdoor enthusiasts in Tampere and the Pirkanmaa region.

Turku, Finland

Address: Eerikinkatu 15, 20100 Turku

Provides local customers in Turku with direct access to outdoor products and expertise.

Buying Intent Signals for Scandinavian Outdoor

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Scandinavian Outdoor? Meet the Executive Team

As of April 2025, Scandinavian Outdoor' leadership includes:

Johanna Rantala - Chief Executive Officer (Toimitusjohtaja)
Ville Koutonen - Chief Commercial Officer
Annika Elomaa - Head of eCommerce & Marketing
Jussi Tiainen - Head of Purchasing & Logistics
Eppu Helminen - Head of Retail

Who's Investing in Scandinavian Outdoor?

Scandinavian Outdoor has been backed by several prominent investors over the years, including:

Nelostuote Oy (Owner of Tactic Games)

What Leadership Changes Has Scandinavian Outdoor Seen Recently?

Hire0
Exits0

There has been no publicly reported significant news regarding executive new hires or exits at Scandinavian Outdoor in the last 12 months. The leadership team appears stable.

What Technology (Tech Stack) Is Used byScandinavian Outdoor?

Discover the tools Scandinavian Outdoor uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Scandinavian Outdoor Email Formats and Examples

Scandinavian Outdoor likely utilizes a common professional email format. Based on standard practices and patterns observed for companies in the region, employee emails are expected to follow the firstname.lastname@scandinavianoutdoor.com structure. For general inquiries, they also provide departmental emails like info@scandinavianoutdoor.com.

firstname.lastname@scandinavianoutdoor.com

Format

jane.doe@scandinavianoutdoor.com

Example

85%

Success rate

What's the Latest News About Scandinavian Outdoor?

ePressi.com / Scandinavian Outdoor Press Release • June 9, 2023

Scandinavian Outdoor Joins European Purchasing Alliance Outdoor Professional Group

Scandinavian Outdoor, along with Partioaitta, has joined the Outdoor Professional Group (OPG), a European purchasing alliance for outdoor retailers. This collaboration aims to enhance purchasing power, share best practices, and strengthen the members' market position within the European outdoor industry....more

Scandinavian Outdoor / STT Info (Press Release) • March 15, 2023

Scandinavian Outdoor Opens New Store in Forum, Helsinki

Scandinavian Outdoor announced the opening of a new flagship store in the Forum shopping center in Helsinki. The new store aims to provide a comprehensive shopping experience with a wide range of products and expert service in a prime city-center location....more

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