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Scandinavian Outdoor is a Finnish retail company specializing in high-quality outdoor clothing, footwear, and equipment for activities such as hiking, camping, skiing, and climbing. With roots dating back to 1970 (as Partiovaruste) and operating under its current name and structure since 2004, the company serves outdoor enthusiasts through a network of physical stores in Finland and a robust e-commerce platform with international shipping. They focus on providing a curated selection of well-known international and Scandinavian outdoor brands, expert advice, and promoting an active outdoor lifestyle.
Serves as the central hub for company administration, e-commerce operations, online customer service, marketing, purchasing, and logistics for both domestic and international markets.
Modern office and warehouse facility optimized for efficient e-commerce fulfillment and distribution. Likely incorporates sustainable practices in line with outdoor values.
A dynamic blend of passion for the outdoors and e-commerce innovation. The culture likely emphasizes teamwork, customer focus, and a Finnish work ethic characterized by efficiency and a respect for work-life balance.
The Turku headquarters is pivotal for Scandinavian Outdoor's national retail operations and its expanding international e-commerce reach, ensuring efficient product flow and customer service.
Scandinavian Outdoor maintains a significant global presence primarily through its comprehensive e-commerce platform, scandinavianoutdoor.com, which ships to a wide range of countries across Europe and beyond. This allows international customers to access their curated selection of Scandinavian and international outdoor brands. While their physical stores are based in Finland, the online channel supports global sales, customer service for international clients, and digital marketing efforts targeted at outdoor enthusiasts worldwide.
Lukkosepänkatu 7
Turku
N/A
Finland
Address: Yrjönkatu 29 B (Forum), 00100 Helsinki
Serves customers in the capital city region, attracting both locals and tourists with high footfall.
Address: Tammiston kauppatie 18, 01510 Vantaa
Caters to customers in the suburban Helsinki metropolitan area and surrounding municipalities.
Address: Itäniityntie 14 (Kauppakeskus Mylly), 21280 Raisio
Serves the Turku region and shoppers visiting one of the largest shopping centers in the area.
Address: Kuninkaankatu 22, 33210 Tampere
Serves the needs of outdoor enthusiasts in Tampere and the Pirkanmaa region.
Address: Eerikinkatu 15, 20100 Turku
Provides local customers in Turku with direct access to outdoor products and expertise.
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As of April 2025, Scandinavian Outdoor' leadership includes:
Scandinavian Outdoor has been backed by several prominent investors over the years, including:
There has been no publicly reported significant news regarding executive new hires or exits at Scandinavian Outdoor in the last 12 months. The leadership team appears stable.
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Scandinavian Outdoor likely utilizes a common professional email format. Based on standard practices and patterns observed for companies in the region, employee emails are expected to follow the firstname.lastname@scandinavianoutdoor.com structure. For general inquiries, they also provide departmental emails like info@scandinavianoutdoor.com.
firstname.lastname@scandinavianoutdoor.com
Format
jane.doe@scandinavianoutdoor.com
Example
85%
Success rate
ePressi.com / Scandinavian Outdoor Press Release • June 9, 2023
Scandinavian Outdoor, along with Partioaitta, has joined the Outdoor Professional Group (OPG), a European purchasing alliance for outdoor retailers. This collaboration aims to enhance purchasing power, share best practices, and strengthen the members' market position within the European outdoor industry....more
Scandinavian Outdoor / STT Info (Press Release) • March 15, 2023
Scandinavian Outdoor announced the opening of a new flagship store in the Forum shopping center in Helsinki. The new store aims to provide a comprehensive shopping experience with a wide range of products and expert service in a prime city-center location....more
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