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SBTech
What Does SBTech Do?
SBTech was a global leader in providing omni-channel sports betting and iGaming platform solutions to operators in regulated markets. Established in 2007, the company offered a comprehensive suite of products, including its powerful sportsbook, casino aggregation platform (Chameleon360), and managed services. Renowned for its technological innovation and customizable solutions, SBTech served a wide range of clients across the globe. In April 2020, SBTech merged with DraftKings, a prominent digital sports entertainment and gaming company, in a three-way deal that also involved Diamond Eagle Acquisition Corp. SBTech's advanced technology now forms a crucial part of DraftKings' B2B offerings and powers its vertically integrated sports betting engine, enabling DraftKings to control its technology stack and drive further innovation and expansion.
Where Is SBTech's Headquarters?
HQ Function
Served as the central corporate, legal, and administrative hub for SBTech's global operations prior to its merger with DraftKings in 2020.
Notable Features:
Strategically located in a key iGaming jurisdiction, providing a regulated environment for global business. The office likely featured modern facilities suitable for corporate management and international operations.
Work Culture:
Characterized by an innovative, fast-paced, and collaborative environment focused on delivering cutting-edge technology solutions in the competitive iGaming industry.
HQ Significance:
The Isle of Man headquarters was significant for its regulatory standing, supporting SBTech's credibility and facilitating its international B2B service delivery.
Values Reflected in HQ: The choice of location and operations reflected SBTech's commitment to global reach, regulatory compliance, and technological leadership within the online gaming sector.
Location:
Prior to its 2020 merger with DraftKings, SBTech boasted a substantial global presence, with strategically located offices and development centers in key iGaming hubs, including the Isle of Man, Bulgaria, Ukraine, Israel, the UK, Malta, and the USA. The company provided its award-winning sports betting and iGaming solutions to operators in over 20 regulated markets across Europe, Asia, and the Americas. This extensive network enabled SBTech to offer localized products and dedicated support worldwide. Its technology, talent, and market reach are now integral to DraftKings' global B2C operations and its expanding B2B technology services.
Street Address:
Second Floor, Athol House, 21a-23 Athol Street
City:
Douglas
State/Province:
Isle of Man
Country:
Isle of Man
Where Else Does SBTech Operate Around the World?
Sofia, Bulgaria
Address: Infinity Tower, 69 Bulgaria Blvd, Sofia, Bulgaria (Pre-merger primary R&D location)
Served as the core technology and service delivery engine supporting SBTech's extensive European and global client portfolio.
Kyiv, Ukraine
Address: Business Center '101 Tower', Lva Tolstoho St, 57, Kyiv, Ukraine (Pre-merger key development office)
Augmented SBTech's global R&D capabilities, contributing to the innovation and robustness of its product suite.
London, United Kingdom
Address: Central London (General Area for commercial office pre-merger)
Drove business growth, fostered key partnerships, and represented SBTech in one of the world's largest regulated gaming markets.
Las Vegas, Nevada, USA
Address: Nevada, USA (Office for US market operations pre-merger)
Focused on sales, regulatory compliance, and tailoring SBTech's platform for North American operators.
Buying Intent Signals for SBTech
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading SBTech? Meet the Executive Team
As of April 2025, SBTech' leadership includes:
Who's Investing in SBTech?
SBTech has been backed by several prominent investors over the years, including:
What Leadership Changes Has SBTech Seen Recently?
SBTech was fully acquired and integrated into DraftKings in April 2020. Consequently, there have been no executive hires or exits specifically for 'SBTech' as an independent entity in the last 12 months. Any leadership changes related to the former SBTech operations or technology stack would occur within the broader DraftKings corporate structure.
What Technology (Tech Stack) Is Used bySBTech?
Discover the tools SBTech uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
SBTech Email Formats and Examples
Personnel from the former SBTech entity who transitioned to DraftKings now use DraftKings' corporate email system. Common corporate email formats at large tech companies often include combinations of first name, last name, and initials.
Likely [first_initial][last]@draftkings.com or [first].[last]@draftkings.com
Format
jdoe@draftkings.com or jane.doe@draftkings.com
Example
85%
Success rate
What's the Latest News About SBTech?
DraftKings News • April 23, 2020
SBTech News: DraftKings Becomes Public Company; Business Combination With Diamond Eagle Acquisition Corp. and SBTech Complete
DraftKings announced the completion of its business combination with SBTech, a global leader in sports betting and iGaming technology, and Diamond Eagle Acquisition Corp. This strategic merger created the only U.S.-based vertically integrated pure-play sports betting and online gaming company, with SBTech's platform providing the technological backbone for DraftKings' offerings....more
SBC News • June 26, 2019
SBTech News: SBTech claims ‘Sportsbook Supplier of the Year’ at EGR B2B Awards
SBTech was awarded the prestigious 'Sportsbook Supplier of the Year' title at the EGR B2B Awards 2019. This accolade recognized SBTech's industry-leading sportsbook platform, innovative features, and significant commercial success in the global sports betting market, highlighting its strong position prior to its merger with DraftKings....more
iGaming Business • February 7, 2019
SBTech News: SBTech expands US presence with New Jersey office
SBTech announced the opening of a new office in New Jersey, marking a significant step in its US expansion strategy. This move aimed to support its growing list of partners in the newly regulated US sports betting market and provide localized services and expertise....more
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