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SBS Group's Overview

Total employees250
HeadquartersEdison
Founded1987

SBS Group was a prominent Microsoft Gold Certified Partner specializing in the implementation, customization, and support of Microsoft Dynamics ERP (AX, GP, NAV, SL), CRM, and related Microsoft cloud solutions. They catered primarily to mid-market companies across various industries in the United States, aiming to enhance business processes, improve operational efficiency, and foster growth through technology. In October 2018, SBS Group was acquired by Velosio, a major Microsoft Dynamics partner, to create a larger entity with expanded capabilities and market reach.

Where is SBS Group's Headquarters?

SBS Group officeSBS Group officeSBS Group officeSBS Group office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters managed corporate strategy, finance, marketing, sales leadership, and coordinated nationwide service delivery for Microsoft Dynamics solutions.

Notable Features:

The Edison office was a modern business facility designed to support a technology consulting firm, fostering collaboration among its technical, sales, and administrative teams.

Work Culture:

SBS Group fostered a work culture centered on deep Microsoft technology expertise, customer satisfaction, and collaborative problem-solving. Employees were encouraged to be innovative and responsive to client needs.

HQ Significance:

The Edison headquarters was instrumental in SBS Group's growth and establishment as a leading Microsoft partner on the East Coast and nationally, serving as the nerve center for its expansion and service excellence.

Values Reflected in HQ: The headquarters likely reflected SBS Group's core values of professionalism, technological proficiency, partnership with Microsoft, and a strong focus on client success.

Location:

SBS Group primarily operated within the United States, with a strong national network of offices and consultants. While their direct global presence was limited, they supported US-based clients with international operations by implementing and configuring Microsoft Dynamics solutions that could handle multi-currency, multi-language, and multi-company requirements. Post-acquisition, as part of Velosio, the entity has a more structured capability to support clients globally.

Street Address:

3 Ethel Road, Suite 302

City:

Edison

State/Province:

New Jersey

Country:

USA

SBS Group's Global Presence

Pittsburgh, Pennsylvania/USA

Address: Historical address information for specific regional offices is not readily available. Operations were integrated into Velosio's network post-acquisition.

To deliver localized sales, project management, and technical support, fostering close relationships with clients in the Mid-Atlantic region.

Houston, Texas/USA

Address: Historical address information for specific regional offices is not readily available. Operations were integrated into Velosio's network post-acquisition.

To expand SBS Group's footprint in the Southwestern United States, offering tailored Microsoft business solutions to meet local market demands.

Chicago, Illinois/USA

Address: Historical address information for specific regional offices is not readily available. Operations were integrated into Velosio's network post-acquisition.

To provide comprehensive sales, consulting, and support services for Microsoft Dynamics clients throughout the Midwestern United States, ensuring regional market penetration.

Buying Intent Signals for SBS Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of SBS Group

As of April 2025, SBS Group' leadership includes:

James Bowman - President and CEO
Joe Longo - Chief Operating Officer / Chief Financial Officer
Christy Lesina - Vice President, Marketing
Paul Silvani - Vice President, Sales

Investors of SBS Group

SBS Group has been backed by several prominent investors over the years, including:

SBS Group was historically a privately held company. Its growth was primarily funded through its own operations, debt financing, and strategic acquisitions of smaller Microsoft partners. It was not known to be backed by major venture capital or private equity firms prior to its acquisition by Velosio. Velosio itself is backed by private equity, including Harren Equity Partners.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The most significant executive changes for SBS Group culminated with its acquisition by Velosio in October 2018. During this period, key SBS Group executives transitioned into leadership positions within the newly combined Velosio entity. Specific external hires or departures in the 12 months immediately prior are not prominently documented, as focus shifted towards integration.

Departures

James Bowman, Departed role as CEO of SBS Group as the company was acquired by Velosio; transitioned to President of Velosio.
Joe Longo, Departed role as COO/CFO of SBS Group as the company was acquired by Velosio; transitioned to EVP at Velosio.

New Appointments:

James Bowman, Appointed President of Velosio following Velosio's acquisition of SBS Group, where he was previously CEO.
Joe Longo, Appointed EVP, Client Success at Velosio following Velosio's acquisition of SBS Group, where he was previously COO/CFO.

Technology (Tech Stack) used by SBS Group

Discover the tools SBS Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SBS Group Email Formats and Examples

Historically, SBS Group likely used common corporate email formats such as [first_initial][last_name]@sbsgroup.com or [first_name].[last_name]@sbsgroup.com. Since the acquisition by Velosio, communications would be via Velosio email addresses. Velosio's common formats are typically [first_initial][last_name]@velosio.com or [first_name].[last_name]@velosio.com.

[first_initial][last_name]@velosio.com (e.g., jsmith@velosio.com) or [first_name].[last_name]@velosio.com (e.g., jane.doe@velosio.com)

Format

jdoe@velosio.com

Example

85%

Success rate

News and media

PR NewswireOctober 3, 2018

Velosio (Formerly Socius) Acquires SBS Group

Velosio announced its acquisition of SBS Group, a national Microsoft Gold Partner and Master VAR. This strategic combination created one of the largest Microsoft Dynamics partners in North America, significantly expanding Velosio's service capabilities and client base....more

PRWebJuly 12, 2016

SBS Group and Atrion Recognized as Microsoft US SMB Partner of the Year Champs Award Northeast Finalist

SBS Group, a leading technology consulting firm, announced it was recognized, along with Atrion Networking, as a finalist for the Microsoft US SMB Partner of the Year Champs Award in the Northeast region. This highlighted their achievements in providing innovative Microsoft solutions to small and midsize businesses....more

Microsoft Partner NetworkSeptember 1, 2015

SBS Group Named to the 2015 Microsoft Dynamics President's Club

SBS Group was named to the 2015 Microsoft Dynamics President's Club, an esteemed group representing the top five percent of Microsoft Dynamics partners worldwide. This recognition was for achieving significant sales success and demonstrating a commitment to customer satisfaction....more

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