What Does SB Nation Do?

Total employees827
HeadquartersNew York
FoundedN/A

SB Nation is a dynamic sports media brand and the largest independent sports media network, owned by Vox Media. It comprises over 300 individual fan-centric communities, each dedicated to a specific professional or college sports team, league, or sport. SB Nation provides in-depth sports coverage, news, analysis, and community engagement, driven by passionate fans and knowledgeable contributors. It leverages technology to deliver content across various digital platforms, fostering a strong connection between sports enthusiasts and their favorite teams.

Where Is SB Nation's Headquarters?

SB Nation officeSB Nation officeSB Nation officeSB Nation office
*Images sourced via web search. Rights belong to original owners

HQ Function

Vox Media's New York headquarters serves as a central hub for many of its brands, including SB Nation. It houses editorial, product development, engineering, sales, marketing, and corporate operations.

Notable Features:

Modern office facilities located in a prominent building in Manhattan's Financial District, designed to foster collaboration and innovation in digital media. Likely includes state-of-the-art production studios and open-plan workspaces.

Work Culture:

The work culture at Vox Media, and by extension for SB Nation teams, is generally characterized as innovative, fast-paced, collaborative, and passionate about digital media and quality content creation. There's a strong emphasis on digital-first strategies and community engagement.

HQ Significance:

The New York headquarters is significant due to its location in a major global media and business hub, providing access to talent, industry partnerships, and advertising markets. It centralizes strategic decision-making for Vox Media's diverse portfolio.

Values Reflected in HQ: The headquarters' design and operations likely reflect Vox Media's values of ambition, collaboration, impact, inclusivity, and respect, aiming to create a productive and forward-thinking environment.

Location:

While SB Nation primarily focuses on North American sports, its content reaches a global audience through the internet. Vox Media, its parent company, supports its brands with global functions including digital publishing platforms, international audience development, advertising sales in key markets (e.g., a London office for European operations), and content syndication. The nature of digital media allows SB Nation's fan communities to have members and contributors from around the world.

Street Address:

85 Broad Street

City:

New York

State/Province:

NY

Country:

USA

Where Else Does SB Nation Operate Around the World?

Washington, D.C., USA

Address: 1201 Connecticut Ave NW, Washington, D.C. 20036, USA

Supports East Coast operations, leverages proximity to national news sources and policymakers, and hosts a diverse talent pool in media and technology.

San Francisco, CA, USA

Address: Information on specific street address varies; Vox Media maintains a presence.

Connects with the Silicon Valley tech ecosystem, talent, and West Coast advertising markets.

Chicago, IL, USA

Address: Information on specific street address varies; Vox Media maintains a presence.

Provides a strategic presence in a major Midwest market, facilitating regional sales and content creation.

Buying Intent Signals for SB Nation

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SB Nation? Meet the Executive Team

As of April 2025, SB Nation' leadership includes:

Jim Bankoff - Chairman & CEO, Vox Media
Pooja Sankpal - Chief Financial Officer, Vox Media
Geoff Schiller - Chief Revenue Officer, Vox Media
Jackie Cinguina - Chief Marketing Officer, Vox Media
Linsay Bowen - Chief People Officer, Vox Media
Jermaine Spradley - SVP & Head of SB Nation, Vox Media
Perry Cooper - SVP, Chief of Staff to the CEO, Vox Media

Who's Investing in SB Nation?

SB Nation has been backed by several prominent investors over the years, including:

Accel
Comcast Ventures
General Atlantic
Khosla Ventures
NBCUniversal
Penske Media Corporation

What Leadership Changes Has SB Nation Seen Recently?

Hire3
Exits2

Vox Media has seen some key executive transitions, including a new CFO and CRO, reflecting strategic adjustments and growth initiatives within the company.

Departures

Swati Mylavarapu, Swati Mylavarapu departed from her role as Chief Product Officer.
Lauren Newman, Lauren Newman transitioned out of the CFO role.

New Appointments:

Pooja Sankpal, Pooja Sankpal appointed as new CFO.
Linsay Bowen, Linsay Bowen appointed as Chief People Officer.
Geoff Schiller, Geoff Schiller appointed as Chief Revenue Officer.

What Technology (Tech Stack) Is Used bySB Nation?

Discover the tools SB Nation uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SB Nation Email Formats and Examples

Vox Media, the parent company of SB Nation, commonly uses a few standard email formats for its employees. The most prevalent format is [first].[last]@voxmedia.com.

[first].[last]@voxmedia.com

Format

jane.doe@voxmedia.com

Example

85%

Success rate

What's the Latest News About SB Nation?

Vox • February 8, 2023

SB Nation parent Vox Media secures major investment from Penske Media Corporation

Penske Media Corporation (PMC) announced a strategic investment in Vox Media, making PMC its largest shareholder. This investment aims to fuel growth and innovation across Vox Media's portfolio, including SB Nation....more

CNBC • January 20, 2023

SB Nation parent Vox Media to lay off 7% of staff

Vox Media CEO Jim Bankoff announced that the company would be laying off 7% of its workforce, impacting around 130 employees across various departments, due to economic uncertainty. This affected staff supporting all brands, including SB Nation....more

Axios • April 2, 2024

Vox Media hires new CFO Pooja Sankpal

Vox Media named Pooja Sankpal as its new chief financial officer. Sankpal previously served as CFO of PopSugar and has extensive experience in media and digital businesses....more

SB Nation • Ongoing

SB Nation Continues to Deliver Fan-Centric Sports Coverage

SB Nation maintains its extensive network of over 300 team-specific websites, providing daily news, analysis, and community engagement for sports fans. The platform focuses on unique perspectives and deep local coverage....more

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