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Sayurbox is an Indonesian technology-driven, farm-to-table grocery distribution platform. Founded in 2017, it aims to make fresh produce and high-quality groceries more accessible to consumers by sourcing directly from local farmers and producers. This model helps cut out unnecessary middlemen, ensuring fairer prices for farmers and fresher products for customers. Sayurbox offers a wide range of products including fresh fruits, vegetables, meat, poultry, seafood, and pantry staples, delivered directly to customers' homes. They serve both B2C customers and B2B clients like restaurants and hotels, primarily in major Indonesian cities. The company leverages technology for supply chain management, demand forecasting, and customer experience.
The headquarters serves as the central command for Sayurbox's operations, including technology development, marketing, strategic planning, finance, and human resources. It coordinates the nationwide logistics and farmer partnership programs.
Likely a modern office space designed to foster collaboration and innovation, situated within a prominent business district. It would feature open-plan areas, meeting rooms, and amenities typical of a growing tech company.
The work culture at Sayurbox HQ is generally described as fast-paced, dynamic, and mission-driven, with a strong emphasis on technology and solving real-world problems in the food supply chain. Employees often share a passion for supporting local agriculture and providing excellent customer service.
The Jakarta headquarters is strategically vital for managing Sayurbox's complex logistics network across Indonesia, developing technological innovations, and driving the company's growth in the competitive e-grocery market.
Sayurbox primarily operates within Indonesia, focusing on the domestic market. Its 'global presence' is mainly characterized by its engagement with international investors and potentially sourcing some specialized technology or non-local products from global markets. However, its core operational footprint, customer base, and farmer network are concentrated within Indonesia.
Jl. Prof. DR. Satrio Kav. E IV No.6, Mega Kuningan, Kuningan Timur, Setiabudi
Jakarta Selatan (South Jakarta)
DKI Jakarta
Indonesia
Address: Specific street address for Surabaya operational hub/fulfillment center is not publicly listed, but typically located in industrial or strategically accessible areas.
To expand Sayurbox's market penetration in East Java, ensure timely delivery of fresh produce, and build stronger relationships with local farmers and suppliers in the region.
Address: Specific street address for Bandung operational hub/fulfillment center is not publicly listed, often situated to optimize logistics within the city and its environs.
To cater to the significant consumer base in West Java, reduce delivery lead times, and support the local agricultural ecosystem by providing a direct market channel.
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As of April 2025, Sayurbox' leadership includes:
Sayurbox has been backed by several prominent investors over the years, including:
Sayurbox has been relatively stable in its top leadership in the past 12 months, focusing on scaling existing strategies. Any significant changes would typically be announced via major business publications.
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Sayurbox likely utilizes common corporate email formats. The most probable formats would involve a combination of the employee's first name, last name, or initials, followed by the @sayurbox.com domain.
[first].[last]@sayurbox.com or [first_initial][lastname]@sayurbox.com (e.g., j.doe@sayurbox.com or johndoe@sayurbox.com)
Format
amanda.susanti@sayurbox.com (example, based on common format for CEO)
Example
80%
Success rate
TechCrunch • March 22, 2022
Sayurbox, an Indonesian e-grocery startup, announced it has raised $120 million in a Series C round co-led by Alpha JWC Ventures and Insignia Ventures Partners. The funding will be used to accelerate expansion into new cities, enhance its supply chain technology, and increase its product assortment....more
DealStreetAsia • July 12, 2023
Indonesian e-grocer Sayurbox conducted a round of layoffs affecting about 5% of its workforce as part of an efficiency drive and to adapt to macroeconomic conditions. The company stated it is optimizing its operations for long-term sustainability and growth....more
Tech in Asia • November 2, 2023
In an interview, Sayurbox CEO Amanda Susanti discussed the company's strategies for navigating the challenging e-grocery market, focusing on improving unit economics, supply chain efficiency, and achieving profitability. The company remains committed to its farm-to-table model....more
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