What Does SAXX Do?

Total employees200
HeadquartersVancouver
Founded2006

SAXX Underwear Co. is a men's underwear and apparel company renowned for revolutionizing comfort with its patented BallPark Pouch™ technology. Founded in 2006, SAXX was born from a desire to create underwear that offers superior support and chafe-free comfort, especially during active pursuits. The brand has since expanded its product line to include a variety of base layers, activewear, and sleepwear, all designed with innovation, quality, and the male anatomy in mind. SAXX aims to equip men with comfortable, high-performance apparel that allows them to move freely and confidently in their everyday lives and adventures.

Where Is SAXX's Headquarters?

SAXX officeSAXX officeSAXX officeSAXX office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for global strategy, product innovation and design, brand marketing, and corporate administrative operations.

Notable Features:

The headquarters likely features modern office spaces designed to foster collaboration and reflect the brand's dynamic and active spirit. Specific architectural details are not widely publicized.

Work Culture:

SAXX cultivates an innovative, energetic, and collaborative work environment. The culture is influenced by its focus on an active lifestyle, encouraging creativity, teamwork, and a passion for enhancing comfort and performance through its products.

HQ Significance:

The Vancouver headquarters is pivotal as the origin point of SAXX's core innovations, including the BallPark Pouch™. It directs the company's international growth strategy and upholds its distinct brand identity.

Values Reflected in HQ: The headquarters environment aims to reflect SAXX's core values of innovation, quality, comfort, and an adventurous, active spirit through its operational focus and collaborative workspace design.

Location:

SAXX Underwear Co. maintains a strong global presence, serving customers worldwide through its dedicated e-commerce platforms that ship to numerous countries. The brand's products are also available via an extensive network of retail partners across North America, Europe, Asia, and Australia. Key global functions include international sales, localized marketing efforts, global supply chain management, and customer support, often facilitated by regional teams or strategic partnerships to address diverse market needs.

Street Address:

Suite 300 - 1630 West 2nd Avenue

City:

Vancouver

State/Province:

British Columbia

Country:

Canada

Where Else Does SAXX Operate Around the World?

Portland, Oregon, USA

Address: Specific street address not consistently publicized; often referred to as the U.S. Operations Hub or U.S. Office.

To drive brand growth and manage operational presence within the significant U.S. market, adapting strategies to resonate with American consumers and retail partners effectively.

Buying Intent Signals for SAXX

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SAXX? Meet the Executive Team

As of April 2025, SAXX' leadership includes:

Tom Berry - Chief Executive Officer
Wendy Bennison - Executive Chair
Adrienne F. Gernon - Chief Operating Officer
Shawna Miller - Chief Financial Officer
Michael Dalzell - Chief Product Officer

Who's Investing in SAXX?

SAXX has been backed by several prominent investors over the years, including:

TZP Group

What Leadership Changes Has SAXX Seen Recently?

Hire1
Exits0

Over the last 12 months, SAXX Underwear Co. experienced a key leadership change with Tom Berry's appointment as CEO. Wendy Bennison, the previous CEO, transitioned to the role of Executive Chair, ensuring continued strategic oversight.

New Appointments:

Tom Berry, Tom Berry was appointed as the new Chief Executive Officer, bringing extensive experience from leadership roles at Tecovas and other major apparel brands.
Wendy Bennison, Wendy Bennison transitioned from CEO to the newly defined role of Executive Chair, continuing her involvement in the company's strategic direction.

What Technology (Tech Stack) Is Used bySAXX?

Discover the tools SAXX uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SAXX Email Formats and Examples

SAXX Underwear Co. likely employs standard corporate email formats. While specific internal patterns are not publicly disclosed, common conventions for companies of this nature include [first_initial][last]@[domain].com or [first].[last]@[domain].com. The primary corporate domain appears to be 'saxx.com'.

[first].[last]@saxx.com (e.g., john.doe@saxx.com) and [first_initial][last]@saxx.com (e.g., jdoe@saxx.com) are plausible formats.

Format

tom.berry@saxx.com

Example

75%

Success rate

What's the Latest News About SAXX?

PR NewswireMarch 28, 2024

SAXX Partners With The Testicular Cancer Foundation To Encourage Men To Check Their Balls

SAXX announced a partnership with The Testicular Cancer Foundation (TCF) for Testicular Cancer Awareness Month in April. The collaboration aims to educate men on the importance of early detection for testicular cancer and raise funds to support TCF's mission....more

FashionUnitedOctober 17, 2023

SAXX Underwear Co. Launches 'All Day Collection,' Expanding Its Apparel Line

SAXX introduced its new 'All Day Collection,' featuring a range of versatile apparel items designed for everyday comfort and wear. This line includes pants, shorts, shirts, and hoodies, marking a further expansion beyond its core men's underwear offerings....more

SGB MediaAugust 1, 2023

SAXX Underwear Co. Appoints Tom Berry As Chief Executive Officer

SAXX Underwear Co. announced the appointment of Tom Berry as its new Chief Executive Officer. Wendy Bennison, who previously held the CEO position, transitioned to the role of Executive Chair. Berry brings a wealth of experience from leadership positions at Tecovas, Levi Strauss & Co., and The North Face....more

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