Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
SAXX Underwear Co. is a men's underwear and apparel company renowned for revolutionizing comfort with its patented BallPark Pouch™ technology. Founded in 2006, SAXX was born from a desire to create underwear that offers superior support and chafe-free comfort, especially during active pursuits. The brand has since expanded its product line to include a variety of base layers, activewear, and sleepwear, all designed with innovation, quality, and the male anatomy in mind. SAXX aims to equip men with comfortable, high-performance apparel that allows them to move freely and confidently in their everyday lives and adventures.
Serves as the central hub for global strategy, product innovation and design, brand marketing, and corporate administrative operations.
The headquarters likely features modern office spaces designed to foster collaboration and reflect the brand's dynamic and active spirit. Specific architectural details are not widely publicized.
SAXX cultivates an innovative, energetic, and collaborative work environment. The culture is influenced by its focus on an active lifestyle, encouraging creativity, teamwork, and a passion for enhancing comfort and performance through its products.
The Vancouver headquarters is pivotal as the origin point of SAXX's core innovations, including the BallPark Pouch™. It directs the company's international growth strategy and upholds its distinct brand identity.
SAXX Underwear Co. maintains a strong global presence, serving customers worldwide through its dedicated e-commerce platforms that ship to numerous countries. The brand's products are also available via an extensive network of retail partners across North America, Europe, Asia, and Australia. Key global functions include international sales, localized marketing efforts, global supply chain management, and customer support, often facilitated by regional teams or strategic partnerships to address diverse market needs.
Suite 300 - 1630 West 2nd Avenue
Vancouver
British Columbia
Canada
Address: Specific street address not consistently publicized; often referred to as the U.S. Operations Hub or U.S. Office.
To drive brand growth and manage operational presence within the significant U.S. market, adapting strategies to resonate with American consumers and retail partners effectively.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, SAXX' leadership includes:
SAXX has been backed by several prominent investors over the years, including:
Over the last 12 months, SAXX Underwear Co. experienced a key leadership change with Tom Berry's appointment as CEO. Wendy Bennison, the previous CEO, transitioned to the role of Executive Chair, ensuring continued strategic oversight.
Discover the tools SAXX uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
SAXX Underwear Co. likely employs standard corporate email formats. While specific internal patterns are not publicly disclosed, common conventions for companies of this nature include [first_initial][last]@[domain].com or [first].[last]@[domain].com. The primary corporate domain appears to be 'saxx.com'.
[first].[last]@saxx.com (e.g., john.doe@saxx.com) and [first_initial][last]@saxx.com (e.g., jdoe@saxx.com) are plausible formats.
Format
tom.berry@saxx.com
Example
75%
Success rate
PR Newswire • March 28, 2024
SAXX announced a partnership with The Testicular Cancer Foundation (TCF) for Testicular Cancer Awareness Month in April. The collaboration aims to educate men on the importance of early detection for testicular cancer and raise funds to support TCF's mission....more
FashionUnited • October 17, 2023
SAXX introduced its new 'All Day Collection,' featuring a range of versatile apparel items designed for everyday comfort and wear. This line includes pants, shorts, shirts, and hoodies, marking a further expansion beyond its core men's underwear offerings....more
SGB Media • August 1, 2023
SAXX Underwear Co. announced the appointment of Tom Berry as its new Chief Executive Officer. Wendy Bennison, who previously held the CEO position, transitioned to the role of Executive Chair. Berry brings a wealth of experience from leadership positions at Tecovas, Levi Strauss & Co., and The North Face....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including SAXX, are just a search away.