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Savage X Fenty is a lingerie, sleepwear, loungewear, and activewear brand founded by global icon Rihanna in 2018. The brand is renowned for its strong emphasis on inclusivity, offering a wide array of sizes, styles, and shades designed to celebrate all body types and skin tones. Savage X Fenty aims to empower individuals by challenging traditional beauty standards, promoting body positivity, and creating a space where everyone feels seen, confident, and unapologetically themselves. It has rapidly grown through its direct-to-consumer e-commerce model and an expanding network of physical retail stores.
Serves as the central hub for Savage X Fenty's global operations, including product design and development, brand marketing, e-commerce management, retail strategy, and corporate functions.
Modern, collaborative workspaces designed to foster creativity and innovation, reflecting the brand's dynamic and forward-thinking ethos. Likely includes open-plan offices, design studios, and dedicated spaces for content creation and product showcases.
A fast-paced, inclusive, and creative environment that emphasizes empowerment, diversity, and pushing boundaries in the fashion industry. Employees are encouraged to be bold, authentic, and contribute to a culture that champions individuality and innovation.
The headquarters is the nerve center for a brand that has significantly disrupted the lingerie and apparel industry by championing inclusivity and body positivity on a global scale, setting new standards for representation and diversity in fashion.
Savage X Fenty has a significant global presence, primarily through its robust e-commerce platform that ships to numerous countries worldwide, including the United States, Canada, various European nations (like the UK, France, Germany, Spain), and Australia. The brand is actively expanding its physical retail footprint with stores in major US cities and has expressed intentions for further international retail expansion. Global functions supported include localized marketing efforts, international customer service, global logistics and supply chain management, and retail operations tailored to different regional markets.
800 Apollo Street
El Segundo
CA
USA
Address: [Specific address not publicly listed for a dedicated Savage X Fenty corporate office, potentially co-located with Fabletics, Inc. or utilizing flexible office spaces for regional teams]
To drive brand growth, manage regional partnerships, support localized marketing campaigns, and adapt strategies for the diverse European consumer base.
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As of April 2025, Savage X Fenty' leadership includes:
Savage X Fenty has been backed by several prominent investors over the years, including:
The most significant executive leadership change for Savage X Fenty in the last 12 months (May 2023 - May 2024) was the appointment of Hillary Super as the new Chief Executive Officer. This strategic move aims to steer the brand through its next phase of growth and global expansion, with Rihanna continuing her pivotal role as Executive Chair.
Discover the tools Savage X Fenty uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While Savage X Fenty's specific internal email format isn't publicly disclosed, companies of its nature often use common structures. Plausible formats for employee emails at Savage X Fenty (domain typically @savagex.com) could include combinations of first name, last name, and initials.
Common formats might be [first_initial][last_name]@savagex.com (e.g., jdoe@savagex.com) or [first_name].[last_name]@savagex.com (e.g., jane.doe@savagex.com).
Format
hsuper@savagex.com
Example
70%
Success rate
WWD (Women's Wear Daily) • April 26, 2024
Savage x Fenty by Rihanna has released a new collection called 'Set the Mood,' featuring lingerie pieces with distinctive spiked hardware details. The collection emphasizes bold, edgy designs in line with the brand's empowering aesthetic and continuous product innovation....more
Harper's Bazaar • November 9, 2023
Rihanna's Savage X Fenty expanded its offerings with a new activewear line called Savage X Fenty Sport. The collection aims to bring the brand's signature inclusivity and bold style to performance wear, featuring a wide range of sizes and vibrant designs, further broadening its market appeal....more
Vogue Business • June 23, 2023
Savage X Fenty announced the appointment of Hillary Super as its new Chief Executive Officer. Super, formerly CEO of Anthropologie Group, assumed the role to lead the brand's next chapter, with Rihanna continuing her influential role as Executive Chair....more
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