Saud Bahwan Group LLC (SBG) is one of the largest and most prominent privately-owned diversified business conglomerates in the Sultanate of Oman. Founded by the late Sheikh Saud Salim Bahwan, the group has a rich history of contributing to Oman's economic development. SBG's interests span across various sectors including automotive (representing leading brands like Toyota, Lexus, Kia, Ford), heavy vehicles, construction equipment, industrial equipment, municipal and civic services, manufacturing, oil and gas, travel and tourism, and property and real estate. The group is renowned for its customer-centric approach, robust infrastructure, commitment to quality, and strong emphasis on developing national talent. It operates an extensive network of sales, service, and parts facilities across Oman.
The headquarters serves as the central command for strategic planning, corporate governance, financial management, human resources, and administrative oversight for the group's diverse business units.
The corporate office is a modern facility, often part of a larger complex that may include flagship showrooms for its automotive brands (e.g., the prominent Toyota showroom in Wattayah) and advanced service centers. The architecture reflects the group's status and commitment to excellence.
The work culture at Saud Bahwan Group is typically characterized by professionalism, a strong work ethic, emphasis on customer satisfaction, continuous improvement, and adherence to Omani values. There's a focus on training and development, particularly for Omani nationals.
The headquarters is a symbol of the group's significant presence and contribution to the Omani economy. It acts as the nerve center for coordinating its vast operations and partnerships with global brands.
Saud Bahwan Group LLC's primary operations are concentrated within the Sultanate of Oman, where it has an extensive nationwide network. Its global presence is primarily through its strategic partnerships with leading international brands from Japan, USA, Europe, and Korea for sourcing products and technologies. The group engages in international procurement and logistics to support its diverse business lines but does not typically operate consumer-facing branches or independent offices extensively outside Oman.
Al Rawaq Building, Way No. 3109, Bldg. No. 646, Wattayah
Muscat
Muscat Governorate
Sultanate of Oman
Address: Toyota Showroom, Salalah Industrial Area, Salalah (Example specific address for one of their many facilities)
To provide comprehensive customer service, support, and market penetration in the Dhofar region, ensuring accessibility of products and services.
Address: Toyota Showroom, Falaj Al Qabail, Sohar (Example specific address)
To support the industrial and commercial growth in the Sohar port and industrial area by providing necessary products, services, and support to businesses and individual customers.
Address: Toyota Showroom, Nizwa (General reference, specific address varies by facility)
To extend the Group's reach and customer service capabilities to the Ad Dakhiliyah Governorate, supporting local communities and businesses.
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As of April 2025, Saud Bahwan Group LLC' leadership includes:
Saud Bahwan Group LLC has been backed by several prominent investors over the years, including:
Saud Bahwan Group LLC is a privately held company, and information regarding specific executive hires or exits is not frequently publicized. Leadership positions are often long-tenured and transitions are managed internally. No major public announcements of executive hires or exits have been noted in the last 12 months.
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Saud Bahwan Group LLC's email addresses typically follow standard corporate patterns, commonly using employee names with the company domain. The most probable formats are [first].[last] or [first_initial][last].
[first].[last]@saudbahwangroup.com
Format
example.person@saudbahwangroup.com
Example
80%
Success rate
Muscat Daily • March 5, 2024
Saud Bahwan Group has rolled out its much-awaited Ramadhan offers, providing customers with a range of benefits on vehicles from leading brands like Toyota and Lexus. The promotions include cash gifts, service packages, and other value-added services....more
Times of Oman • October 25, 2023
Saud Bahwan Automotive, part of the Saud Bahwan Group, officially launched the all-new Toyota Crown in Oman. The launch event highlighted the vehicle's innovative features, luxury design, and advanced technology, marking a significant addition to Toyota's lineup in the Sultanate....more
Oman Observer • February 14, 2024
Saud Bahwan Group entities, including Toyota, Lexus, Kia, and Hertz, were recognized at the Oman Most Trusted Brand Awards 2023. This highlights the group's strong reputation and customer confidence in its brands and services....more
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