Saucony
Saucony's Overview
Saucony is a renowned American manufacturer of athletic footwear and apparel, specializing in high-performance running gear. Founded in 1898 on the banks of Saucony Creek in Kutztown, Pennsylvania, the company boasts a rich heritage of innovation and a deep connection to the running community. Saucony's core philosophy, 'Run For Good,' drives its mission to empower runners of all levels through advanced technology, thoughtfully designed products, and a commitment to positive impact. The brand is celebrated for its award-winning cushioning systems like PWRRUN™ and its diverse range of shoes tailored for various running experiences, including road, trail, and racing.
Where is Saucony's Headquarters?
HQ Function
The Waltham headquarters is the nerve center for Saucony's global operations, including brand strategy, product design and innovation, research and development, marketing, and international sales coordination.
Notable Features:
The Wolverine Boston Hub is a modern, state-of-the-art facility designed to foster creativity and collaboration. It likely includes advanced product development labs, design studios, showrooms, and collaborative workspaces.
Work Culture:
The work culture at Saucony's HQ is characterized by a passion for running and an active lifestyle. It fosters innovation, teamwork, and a commitment to the brand's 'Run For Good' ethos, encouraging employees to contribute to the well-being of the running community and the environment.
HQ Significance:
This headquarters is pivotal for Saucony's global strategy, enabling the brand to stay at the forefront of running technology and market trends. Its location in the Greater Boston area provides access to a vibrant talent pool and a strong innovation ecosystem.
Values Reflected in HQ: The headquarters likely reflects Saucony's core values of performance, innovation, community, and sustainability, through its design focused on employee well-being, collaborative spaces, and potentially sustainable building practices.
Location:
Saucony has a significant global footprint, with its products sold in over 100 countries across North America, Europe, Asia, Latin America, and Oceania. This worldwide reach is achieved through a combination of direct operations, subsidiary offices (often integrated with parent company Wolverine Worldwide), and a network of trusted distribution partners. Globally supported functions include brand management, product localization, international marketing campaigns, supply chain management, and customer support, ensuring a consistent brand experience for runners worldwide.
Street Address:
500 Totten Pond Road, Suite 200
City:
Waltham
State/Province:
Massachusetts
Country:
USA
Saucony's Global Presence
Hoofddorp, Netherlands
Address: Polarisavenue 1, 2132 JH Hoofddorp, Netherlands (Wolverine Worldwide EMEA HQ)
To drive brand growth and market penetration for Saucony within the EMEA region, adapting global strategies to local consumer preferences and competitive landscapes, and overseeing regional partnerships.
Weybridge, Surrey, United Kingdom
Address: Building C2, The Heights, Brooklands, Weybridge, Surrey, KT13 0NY, UK (Wolverine Worldwide UK Office)
To strengthen Saucony's brand presence and sales in the key UK and Irish markets by tailoring marketing campaigns, managing local distribution channels, and engaging with the local running community.
Richmond, Victoria, Australia
Address: Level 1, 15-31 Keele Street, Collingwood, VIC 3066, Australia (Accent Group Limited - Distributor)
To ensure strong market presence and accessibility of Saucony products for consumers in Australia and New Zealand, leveraging local market expertise and retail networks.
Buying Intent Signals for Saucony
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Executive Team of Saucony
As of April 2025, Saucony' leadership includes:
Investors of Saucony
Saucony has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past year, Saucony experienced a significant leadership transition with the appointment of a new Global Brand President. This change is part of Wolverine Worldwide's broader strategy to invigorate its portfolio brands and drive future growth.
Departures
New Appointments:
Technology (Tech Stack) used by Saucony
Discover the tools Saucony uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Saucony Email Formats and Examples
Email addresses at Saucony typically follow a standard corporate format, often incorporating the employee's first and last name. As Saucony is part of Wolverine Worldwide (wwwinc.com), some corporate-level communication might use the parent company's domain, but brand-specific roles generally use '@saucony.com'. The most common format appears to be 'firstname.lastname@saucony.com'.
firstname.lastname@saucony.com
Format
john.smith@saucony.com
Example
80%
Success rate
News and media
SGB Media • January 16, 2024
Saucony Gets New Leadership: Rob Griffiths Appointed Global Brand President
Wolverine Worldwide announced key leadership changes, appointing Rob Griffiths as the new Global Brand President for Saucony. Griffiths, an industry veteran, is tasked with driving the brand's global growth and innovation strategy....more
Footwear News • September 7, 2023
Saucony Doubles Down on Sustainability with Launch of Triumph RFG Shoe
Saucony unveiled the Triumph RFG (Run For Good), its most sustainable performance running shoe to date. The shoe features innovative materials such as 55% corn-based PWRRUN BIO+ cushioning, highlighting Saucony's commitment to reducing its environmental impact....more
Runner's World • May 2, 2024
Saucony Guide 17 Praised for Enhanced Stability and Comfort
The newly released Saucony Guide 17 running shoe has received positive reviews from industry publications and runners for its significant updates in stability, cushioning using PWRRUN foam, and overall comfort, catering to runners needing pronation support....more
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