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Qualtrics is a pioneering experience management (XM) company that provides a software platform for organizations to collect, analyze, and act on experience data—the beliefs, emotions, and intentions of customers, employees, and other stakeholders. Their XM Platform™ helps businesses improve customer loyalty, increase employee engagement, develop better products, and build stronger brands by understanding and optimizing the experiences they deliver. Qualtrics empowers organizations to turn insights into action at scale, driving business growth and operational efficiency.
Serves as the central hub for global operations, research and development, product innovation, engineering, and corporate leadership.
A modern, expansive campus designed to foster collaboration and innovation, featuring state-of-the-art facilities and employee-centric amenities reflecting a dynamic tech company environment.
Known for a vibrant, ambitious, and driven work culture. Historically, Qualtrics emphasized its 'TACOS' values (Transparency, All-in, Customer Obsessed, One Team, Scrappy). The environment encourages innovation, rapid iteration, teamwork, and a relentless focus on customer success and delivering breakthrough experiences.
Provo is the birthplace of Qualtrics and remains central to its identity, technological development, and company culture. Its location leverages the local tech talent pool, including graduates from nearby universities like Brigham Young University.
Qualtrics supports its global customer base through a robust network of offices, engineering hubs, and data centers across North America, Europe (e.g., Dublin, London, Paris, Munich, Krakow), Asia-Pacific (e.g., Sydney, Tokyo, Singapore, Seoul), and Latin America. These international locations provide comprehensive sales, customer support, professional services, product localization, and engineering functions. This widespread presence enables Qualtrics to cater to diverse regional market needs, ensure data residency and compliance, and deliver localized experience management solutions worldwide.
333 W River Park Dr
Provo
Utah
USA
Address: Qualtrics Tower, 225 S King St, Seattle, WA 98104, USA
Leverages Seattle's rich ecosystem of tech talent, particularly in cloud computing and AI, and provides proximity to key enterprise customers and partners in the Pacific Northwest.
Address: Qualtrics EMEA HQ, Costello House, Costello Place, Dublin 2, Ireland
Acts as a strategic center for Qualtrics's expansion and operations across EMEA, capitalizing on Dublin's status as a European tech hub and access to a multilingual talent pool.
Address: Level 15, 10 Carrington Street, Sydney, NSW 2000, Australia
Drives growth and supports a diverse customer base across Australia, New Zealand, and other APJ markets, adapting solutions to local needs.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Qualtrics' leadership includes:
Qualtrics has been backed by several prominent investors over the years, including:
Qualtrics has maintained a largely stable core executive team over the past 12 months, following its acquisition by Silver Lake and CPP Investments in June 2023. The primary leadership-related announcement involved an addition to its Board of Directors, strengthening governance and strategic oversight.
Discover the tools Qualtrics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Qualtrics commonly utilizes specific email patterns for its employees. The most prevalent format is the first letter of the first name followed by the last name. Understanding these formats can be helpful for professional communication and outreach.
`flast@qualtrics.com` (e.g., Jane Doe would be `jdoe@qualtrics.com`) or `firstl@qualtrics.com` (e.g. John Doe would be `johnd@qualtrics.com`)
Format
zserafin@qualtrics.com
Example
85%
Success rate
Qualtrics News • June 4, 2024
Qualtrics announced it was named a leader in The Forrester Wave™: People Analytics Platforms, Q2 2024. The report recognized Qualtrics for its strengths in data collection, analysis capabilities, and user experience for its employee experience (EX) solutions....more
Qualtrics News • May 2, 2024
At its X4 Summit, Qualtrics unveiled a suite of new AI-powered capabilities integrated into its XM Platform. These innovations aim to help organizations automatically uncover deeper insights, personalize experiences at scale, and improve operational efficiencies for both customer and employee experience programs....more
Qualtrics News • June 28, 2023
Silver Lake, a global leader in technology investing, and Canada Pension Plan Investment Board (CPP Investments) announced the successful completion of their acquisition of Qualtrics for $12.5 billion. Qualtrics CEO Zig Serafin continued to lead the company....more
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