What Does Qualtrics Do?

Total employees5500
HeadquartersProvo
Founded2002

Qualtrics is a pioneering experience management (XM) company that provides a software platform for organizations to collect, analyze, and act on experience data—the beliefs, emotions, and intentions of customers, employees, and other stakeholders. Their XM Platform™ helps businesses improve customer loyalty, increase employee engagement, develop better products, and build stronger brands by understanding and optimizing the experiences they deliver. Qualtrics empowers organizations to turn insights into action at scale, driving business growth and operational efficiency.

Where Is Qualtrics's Headquarters?

Qualtrics officeQualtrics officeQualtrics officeQualtrics office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for global operations, research and development, product innovation, engineering, and corporate leadership.

Notable Features:

A modern, expansive campus designed to foster collaboration and innovation, featuring state-of-the-art facilities and employee-centric amenities reflecting a dynamic tech company environment.

Work Culture:

Known for a vibrant, ambitious, and driven work culture. Historically, Qualtrics emphasized its 'TACOS' values (Transparency, All-in, Customer Obsessed, One Team, Scrappy). The environment encourages innovation, rapid iteration, teamwork, and a relentless focus on customer success and delivering breakthrough experiences.

HQ Significance:

Provo is the birthplace of Qualtrics and remains central to its identity, technological development, and company culture. Its location leverages the local tech talent pool, including graduates from nearby universities like Brigham Young University.

Values Reflected in HQ: The headquarters' design, amenities, and operational style aim to reflect Qualtrics' core commitments to innovation, customer-centricity, collaboration, transparency, and fostering a high-performance work environment.

Location:

Qualtrics supports its global customer base through a robust network of offices, engineering hubs, and data centers across North America, Europe (e.g., Dublin, London, Paris, Munich, Krakow), Asia-Pacific (e.g., Sydney, Tokyo, Singapore, Seoul), and Latin America. These international locations provide comprehensive sales, customer support, professional services, product localization, and engineering functions. This widespread presence enables Qualtrics to cater to diverse regional market needs, ensure data residency and compliance, and deliver localized experience management solutions worldwide.

Street Address:

333 W River Park Dr

City:

Provo

State/Province:

Utah

Country:

USA

Where Else Does Qualtrics Operate Around the World?

Seattle, Washington, USA

Address: Qualtrics Tower, 225 S King St, Seattle, WA 98104, USA

Leverages Seattle's rich ecosystem of tech talent, particularly in cloud computing and AI, and provides proximity to key enterprise customers and partners in the Pacific Northwest.

Dublin, Ireland

Address: Qualtrics EMEA HQ, Costello House, Costello Place, Dublin 2, Ireland

Acts as a strategic center for Qualtrics's expansion and operations across EMEA, capitalizing on Dublin's status as a European tech hub and access to a multilingual talent pool.

Sydney, Australia

Address: Level 15, 10 Carrington Street, Sydney, NSW 2000, Australia

Drives growth and supports a diverse customer base across Australia, New Zealand, and other APJ markets, adapting solutions to local needs.

Buying Intent Signals for Qualtrics

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Qualtrics? Meet the Executive Team

As of April 2025, Qualtrics' leadership includes:

Zig Serafin - Chief Executive Officer (CEO)
Chris Beckstead - President
Jamie Montgomery - Chief Financial Officer (CFO)
Brad Anderson - President, Products and Engineering
Stephanie Barton - President, EMEA
Brian Stucki - Executive Vice President and General Manager, CustomerXM

Who's Investing in Qualtrics?

Qualtrics has been backed by several prominent investors over the years, including:

Silver Lake
Canada Pension Plan Investment Board (CPP Investments)

What Leadership Changes Has Qualtrics Seen Recently?

Hire1
Exits0

Qualtrics has maintained a largely stable core executive team over the past 12 months, following its acquisition by Silver Lake and CPP Investments in June 2023. The primary leadership-related announcement involved an addition to its Board of Directors, strengthening governance and strategic oversight.

New Appointments:

Gurdeep Singh Pall, Gurdeep Singh Pall joined the Qualtrics Board of Directors, enhancing the board's expertise in technology and artificial intelligence.

What Technology (Tech Stack) Is Used byQualtrics?

Discover the tools Qualtrics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Qualtrics Email Formats and Examples

Qualtrics commonly utilizes specific email patterns for its employees. The most prevalent format is the first letter of the first name followed by the last name. Understanding these formats can be helpful for professional communication and outreach.

`flast@qualtrics.com` (e.g., Jane Doe would be `jdoe@qualtrics.com`) or `firstl@qualtrics.com` (e.g. John Doe would be `johnd@qualtrics.com`)

Format

zserafin@qualtrics.com

Example

85%

Success rate

What's the Latest News About Qualtrics?

Qualtrics News • June 4, 2024

Qualtrics Named a Leader in The Forrester Wave™: People Analytics Platforms, Q2 2024

Qualtrics announced it was named a leader in The Forrester Wave™: People Analytics Platforms, Q2 2024. The report recognized Qualtrics for its strengths in data collection, analysis capabilities, and user experience for its employee experience (EX) solutions....more

Qualtrics News • May 2, 2024

Qualtrics Unveils AI-Powered Innovations to Transform Customer and Employee Experiences

At its X4 Summit, Qualtrics unveiled a suite of new AI-powered capabilities integrated into its XM Platform. These innovations aim to help organizations automatically uncover deeper insights, personalize experiences at scale, and improve operational efficiencies for both customer and employee experience programs....more

Qualtrics News • June 28, 2023

Silver Lake and CPP Investments Complete Acquisition of Qualtrics

Silver Lake, a global leader in technology investing, and Canada Pension Plan Investment Board (CPP Investments) announced the successful completion of their acquisition of Qualtrics for $12.5 billion. Qualtrics CEO Zig Serafin continued to lead the company....more

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