What Does Sard Verbinnen & Co Do?

Total employees1250
HeadquartersNew York
Founded1992

Sard Verbinnen & Co (SVC) is a renowned strategic communications consultancy, founded in 1992 by George Sard and Paul Verbinnen. For decades, SVC provided expert counsel to corporations, financial institutions, and individuals on complex, high-stakes communications challenges. Their core areas of expertise include mergers and acquisitions, crisis communications, shareholder activism, initial public offerings (IPOs), restructurings, litigation support, and corporate positioning. In late 2021, SVC merged with Finsbury Glover Hering, and now operates as a key part of FGS Global, a leading global strategic advisory and communications firm.

Where Is Sard Verbinnen & Co's Headquarters?

Sard Verbinnen & Co officeSard Verbinnen & Co officeSard Verbinnen & Co officeSard Verbinnen & Co office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as a central hub for strategic communications advisory, client management, media relations, and crisis response, particularly for North American clients and complex financial transactions. It supports the firm's global network as part of FGS Global.

Notable Features:

Modern office in a Class A Manhattan building, equipped with advanced technology for secure communications, crisis simulation rooms, and collaborative zones designed for high-stakes strategic advisory. Proximity to major financial institutions and media outlets.

Work Culture:

Fast-paced, intellectually stimulating, and highly professional, reflecting the critical nature of its client engagements. Emphasis on discretion, precision, strategic thinking, and collaborative problem-solving.

HQ Significance:

Represents a key center of excellence for financial communications, M&A advisory, and crisis management within the FGS Global network, building on SVC's strong legacy in these areas. Vital for US market operations and global coordination.

Values Reflected in HQ: Professionalism, discretion, excellence, strategic insight, collaboration, and client-centricity.

Location:

As part of FGS Global, Sard Verbinnen & Co's expertise is now integrated into a worldwide network spanning North America, Europe, the Middle East, and Asia. FGS Global supports clients with on-the-ground expertise in major financial and political centers, offering services such as cross-border M&A communications, global crisis response, international corporate reputation management, public affairs, government relations, and ESG advisory.

Street Address:

909 Third Avenue

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Sard Verbinnen & Co Operate Around the World?

London, UK

Address: The Adelphi, 1-11 John Adam Street, London, WC2N 6HT, UK

Serves as a critical center for European M&A, capital markets transactions, regulatory affairs, and cross-border crisis support.

Chicago, IL, USA

Address: 300 North LaSalle Street, Suite 4550, Chicago, IL 60654, USA

Supports clients in the Midwestern United States with M&A, corporate reputation, crisis management, and special situations.

Los Angeles, CA, USA

Address: 2029 Century Park East, Suite 1700, Los Angeles, CA 90067, USA

Manages communications for clients in California and the broader West Coast, including support for IPOs, M&A, and reputational challenges.

Washington D.C., USA

Address: 1717 Pennsylvania Avenue NW, Suite 900, Washington, D.C. 20006, USA

Provides strategic counsel on interactions with U.S. government bodies, legislative advocacy, and policy-related crisis management.

Buying Intent Signals for Sard Verbinnen & Co

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sard Verbinnen & Co? Meet the Executive Team

As of April 2025, Sard Verbinnen & Co' leadership includes:

George Sard - Co-Founder of Sard Verbinnen & Co, Co-Chairman, FGS Global
Paul Verbinnen - Co-Founder of Sard Verbinnen & Co, Co-Chairman, FGS Global
Alexander Geiser - Global Chief Executive Officer, FGS Global
Winnie Lerner - CEO, North America, FGS Global

Who's Investing in Sard Verbinnen & Co?

Sard Verbinnen & Co has been backed by several prominent investors over the years, including:

KKR (Kohlberg Kravis Roberts & Co.)
WPP plc
Golden Gate Capital (historical investor in SVC prior to FGS Global merger)

What Leadership Changes Has Sard Verbinnen & Co Seen Recently?

Hire3
Exits0

FGS Global, which includes the legacy Sard Verbinnen & Co, has continued to strengthen its leadership team over the past 12-18 months with strategic hires and promotions, particularly following its formation and ongoing integration. Key appointments have bolstered its expertise in various regions and practice areas.

Departures

N/A, No prominent top-tier executive departures publicly announced from FGS Global in the last 12-18 months.

New Appointments:

Winnie Lerner, Winnie Lerner appointed CEO for North America as part of FGS Global's new U.S. leadership structure, responsible for driving growth and client service in the region.
Andrew Nicolls, Andrew Nicolls joined FGS Global as a Partner in its London office to enhance its financial communications and special situations capabilities.
Zoë Dooley, Zoë Dooley was appointed Partner in London, strengthening FGS Global's corporate reputation and leadership positioning practices.

What Technology (Tech Stack) Is Used bySard Verbinnen & Co?

Discover the tools Sard Verbinnen & Co uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sard Verbinnen & Co Email Formats and Examples

Historically, Sard Verbinnen & Co (SVC) utilized common corporate email formats. The most common was [first_initial][last_name]@sardverb.com. Now, as part of FGS Global, employees typically use formats like [first_name].[last_name]@fgsglobal.com or [first_initial][last_name]@fgsglobal.com. For historical reference, the SVC format is noted.

[first_initial][last_name]@sardverb.com

Format

gsard@sardverb.com

Example

70%

Success rate

What's the Latest News About Sard Verbinnen & Co?

BloombergFebruary 2, 2024

KKR Considers Options for $2 Billion PR Firm FGS Global, Built from Sard Verbinnen & Co and Others

KKR & Co. is reportedly evaluating strategic options, including a potential sale or IPO, for FGS Global. FGS Global, which includes the legacy operations of Sard Verbinnen & Co, is valued at approximately $2 billion according to sources....more

PRWeekJanuary 24, 2023

FGS Global (incorporating Sard Verbinnen & Co) Announces New U.S. Leadership Team

FGS Global unveiled its new U.S. leadership team, appointing Winnie Lerner as CEO, North America. Other key appointments include new U.S. chairs and a U.S. Management Committee to steer the firm's strategy and growth in the region....more

PRovoke MediaMay 10, 2023

FGS Global (with Sard Verbinnen & Co Legacy) Ranked Among Top 10 Global PR Agencies

FGS Global, the firm resulting from the merger including Sard Verbinnen & Co, was listed as the 6th largest PR agency globally by revenue in PRovoke Media's 2023 Global PR Agency Rankings, underscoring its significant scale and market impact....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Sard Verbinnen & Co, are just a search away.