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Sard Verbinnen & Co (SVC) is a renowned strategic communications consultancy, founded in 1992 by George Sard and Paul Verbinnen. For decades, SVC provided expert counsel to corporations, financial institutions, and individuals on complex, high-stakes communications challenges. Their core areas of expertise include mergers and acquisitions, crisis communications, shareholder activism, initial public offerings (IPOs), restructurings, litigation support, and corporate positioning. In late 2021, SVC merged with Finsbury Glover Hering, and now operates as a key part of FGS Global, a leading global strategic advisory and communications firm.
Serves as a central hub for strategic communications advisory, client management, media relations, and crisis response, particularly for North American clients and complex financial transactions. It supports the firm's global network as part of FGS Global.
Modern office in a Class A Manhattan building, equipped with advanced technology for secure communications, crisis simulation rooms, and collaborative zones designed for high-stakes strategic advisory. Proximity to major financial institutions and media outlets.
Fast-paced, intellectually stimulating, and highly professional, reflecting the critical nature of its client engagements. Emphasis on discretion, precision, strategic thinking, and collaborative problem-solving.
Represents a key center of excellence for financial communications, M&A advisory, and crisis management within the FGS Global network, building on SVC's strong legacy in these areas. Vital for US market operations and global coordination.
As part of FGS Global, Sard Verbinnen & Co's expertise is now integrated into a worldwide network spanning North America, Europe, the Middle East, and Asia. FGS Global supports clients with on-the-ground expertise in major financial and political centers, offering services such as cross-border M&A communications, global crisis response, international corporate reputation management, public affairs, government relations, and ESG advisory.
909 Third Avenue
New York
NY
USA
Address: The Adelphi, 1-11 John Adam Street, London, WC2N 6HT, UK
Serves as a critical center for European M&A, capital markets transactions, regulatory affairs, and cross-border crisis support.
Address: 300 North LaSalle Street, Suite 4550, Chicago, IL 60654, USA
Supports clients in the Midwestern United States with M&A, corporate reputation, crisis management, and special situations.
Address: 2029 Century Park East, Suite 1700, Los Angeles, CA 90067, USA
Manages communications for clients in California and the broader West Coast, including support for IPOs, M&A, and reputational challenges.
Address: 1717 Pennsylvania Avenue NW, Suite 900, Washington, D.C. 20006, USA
Provides strategic counsel on interactions with U.S. government bodies, legislative advocacy, and policy-related crisis management.
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As of April 2025, Sard Verbinnen & Co' leadership includes:
Sard Verbinnen & Co has been backed by several prominent investors over the years, including:
FGS Global, which includes the legacy Sard Verbinnen & Co, has continued to strengthen its leadership team over the past 12-18 months with strategic hires and promotions, particularly following its formation and ongoing integration. Key appointments have bolstered its expertise in various regions and practice areas.
Discover the tools Sard Verbinnen & Co uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Historically, Sard Verbinnen & Co (SVC) utilized common corporate email formats. The most common was [first_initial][last_name]@sardverb.com. Now, as part of FGS Global, employees typically use formats like [first_name].[last_name]@fgsglobal.com or [first_initial][last_name]@fgsglobal.com. For historical reference, the SVC format is noted.
[first_initial][last_name]@sardverb.com
Format
gsard@sardverb.com
Example
70%
Success rate
Bloomberg • February 2, 2024
KKR & Co. is reportedly evaluating strategic options, including a potential sale or IPO, for FGS Global. FGS Global, which includes the legacy operations of Sard Verbinnen & Co, is valued at approximately $2 billion according to sources....more
PRWeek • January 24, 2023
FGS Global unveiled its new U.S. leadership team, appointing Winnie Lerner as CEO, North America. Other key appointments include new U.S. chairs and a U.S. Management Committee to steer the firm's strategy and growth in the region....more
PRovoke Media • May 10, 2023
FGS Global, the firm resulting from the merger including Sard Verbinnen & Co, was listed as the 6th largest PR agency globally by revenue in PRovoke Media's 2023 Global PR Agency Rankings, underscoring its significant scale and market impact....more
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