Products
By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
.png)
.png)
SARA Group
What Does SARA Group Do?
Saudi Arabia Agencies Ltd. (SARA), established in 1978, is a prominent Saudi Arabian company specializing in the distribution, marketing, and sales of a diverse range of international brands. Operating primarily in sectors such as Fast-Moving Consumer Goods (FMCG), healthcare, pharmaceuticals, and lifestyle products, SARA leverages its deep understanding of the local market and an extensive distribution network. The company is committed to connecting global brands with Saudi consumers, ensuring widespread product availability and strong market penetration. SARA is known for its long-standing partnerships, dedication to quality, and a customer-centric approach, making it a significant contributor to the retail and commercial landscape of Saudi Arabia. It is a member of the Alissa Group, a diversified conglomerate in the region.
Where Is SARA Group's Headquarters?
HQ Function
The Riyadh headquarters functions as the central hub for SARA's corporate strategy, administrative operations, financial management, human resources, and overall governance of its distribution and sales activities across the Kingdom.
Notable Features:
The headquarters is housed in the SARA Tower, a modern commercial building. Its location in a prime business district underscores the company's stature. The facility likely includes advanced office amenities supporting its diverse operations.
Work Culture:
The work culture at SARA's headquarters is expected to be professional, results-driven, and collaborative, reflecting a commitment to excellence in brand management and distribution. It likely blends traditional Saudi business values with modern corporate practices.
HQ Significance:
The headquarters in Riyadh is significant due to its central role in managing nationwide operations from Saudi Arabia's primary economic and administrative center. It symbolizes the company's established presence and commitment to the Saudi market.
Values Reflected in HQ: The headquarters' prominent location and modern infrastructure reflect SARA's values of leadership, operational excellence, strategic market positioning, and dedication to serving its partners and customers in Saudi Arabia.
Location:
Saudi Arabia Agencies Ltd. (SARA) primarily concentrates its operations within the Kingdom of Saudi Arabia. Its global presence is chiefly characterized by its strategic partnerships with a multitude of international brands from various countries. SARA acts as a vital conduit, importing, marketing, and distributing global products across the FMCG, healthcare, pharmaceutical, and lifestyle sectors to the Saudi market. The company's international engagement involves sourcing, brand management agreements, and maintaining strong relationships with global suppliers and brand principals to effectively represent them within Saudi Arabia.
Street Address:
SARA Tower, King Fahd Road
City:
Riyadh
State/Province:
Riyadh Province
Country:
Saudi Arabia
Where Else Does SARA Group Operate Around the World?
Jeddah, Makkah Province, Saudi Arabia
Address: Jeddah Regional Office & Warehouse Complex (Specific street address typically available via direct business inquiry)
To ensure robust market coverage, timely product delivery, and dedicated customer support for SARA's brands in Jeddah and the surrounding Western Province, capitalizing on the city's role as a key trade gateway.
Dammam, Eastern Province, Saudi Arabia
Address: Dammam Regional Office & Warehouse Complex (Specific street address typically available via direct business inquiry)
To cater to the substantial market demand in the industrial and populous Eastern Province, ensuring efficient supply chain management and strong brand presence for SARA's partners.
Abha, Asir Province, Saudi Arabia
Address: Abha Regional Office & Distribution Center (Specific street address typically available via direct business inquiry)
To effectively serve the growing markets in the Asir Province and adjacent southern areas, ensuring comprehensive nationwide distribution and accessibility of SARA's product portfolio.
Buraydah, Qassim Province, Saudi Arabia
Address: Qassim Regional Office & Distribution Center (Specific street address typically available via direct business inquiry)
To ensure effective market penetration, brand visibility, and service delivery in the Qassim Province, connecting SARA's international brands with consumers and businesses in this key central region.
Buying Intent Signals for SARA Group
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading SARA Group? Meet the Executive Team
As of April 2025, SARA Group' leadership includes:
Who's Investing in SARA Group?
SARA Group has been backed by several prominent investors over the years, including:
What Leadership Changes Has SARA Group Seen Recently?
As of early 2024, there is no publicly available information detailing specific executive new hires or departures at Saudi Arabia Agencies Ltd. within the last 12 months. The company's top leadership, primarily from the Alissa family, appears stable. Such privately-held family businesses often manage leadership transitions internally with limited public announcements.
What Technology (Tech Stack) Is Used bySARA Group?
Discover the tools SARA Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
SARA Group Email Formats and Examples
Saudi Arabia Agencies Ltd. (SARA) likely uses a professional email format typical for established corporations in the region. Common structures include combinations of first name, last name, or initials followed by the company domain '@sara.com.sa'.
[firstinitial][lastname]@sara.com.sa
Format
falissa@sara.com.sa
Example
75%
Success rate
What's the Latest News About SARA Group?
Industry Event Participation (Inferred) • February 2024
Saudi Arabia Agencies Ltd. (SARA) Engages with Beauty Industry at Beautyworld Saudi Arabia 2024
Saudi Arabia Agencies Ltd. (SARA), a significant distributor of leading beauty and personal care brands in the Kingdom, is understood to have actively engaged with the industry at Beautyworld Saudi Arabia 2024 held in Jeddah. Such events provide SARA opportunities to connect with partners, explore new trends, and showcase product lines from its extensive portfolio, reinforcing its commitment to the dynamic Saudi beauty market....more
SARA Website (About Us Section Update) • March 2023
SARA Highlights Decades of Growth and Commitment to Saudi Vision 2030
Saudi Arabia Agencies Ltd. (SARA) continues to emphasize its long-standing history since 1978 and its alignment with Saudi Arabia's Vision 2030. The company focuses on contributing to the Kingdom's economic diversification by partnering with global brands and enhancing local distribution capabilities, fostering job creation and market development....more
Highperformr's free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including SARA Group, are just a search away.