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SAP Customer Experience (SAP CX) is a market-leading portfolio of cloud-based solutions designed to help businesses deliver personalized and seamless experiences across all customer touchpoints. Building on the legacy of SAP Hybris, SAP CX integrates robust capabilities in marketing, sales, commerce, and service. It empowers organizations to unify customer data, gain deep insights, and engage customers intelligently throughout their journey. SAP CX aims to help businesses build trust and loyalty by connecting every customer interaction on a single, reliable platform, from initial awareness to post-purchase support and beyond.
Serves as the global corporate headquarters for SAP SE, overseeing worldwide strategy, research, development, and administrative functions for all SAP products, including the SAP Customer Experience suite.
A modern, expansive campus featuring multiple interconnected buildings, state-of-the-art employee facilities, extensive green spaces, and a focus on sustainable architecture and operations.
Characterized by innovation, collaboration, and diversity. SAP fosters a culture of continuous learning and employee well-being, with global teams often utilizing agile methodologies to drive technological advancements in areas like CX.
The Walldorf headquarters is the central hub for SAP's global operations and innovation. Strategic decisions made here shape the direction of all SAP solutions, including the Customer Experience portfolio, impacting businesses worldwide.
SAP Customer Experience solutions are developed, sold, and supported through SAP's extensive global network. This network includes research and development labs, sales offices, service delivery centers, and partner ecosystems in numerous countries across the Americas, Europe, Middle East, Africa (EMEA), and Asia Pacific Japan (APJ). This worldwide infrastructure ensures that businesses can implement and utilize SAP CX solutions with access to local expertise, regional market understanding, and comprehensive support for functions like R&D, customer service, consulting, and sales.
Dietmar-Hopp-Allee 16
Walldorf
Baden-Württemberg
Germany
Address: SAP Labs, 3475 Deer Creek Rd, Palo Alto, CA 94304, USA
Key center for SAP's operations in the Americas, driving product innovation, customer engagement, and strategic partnerships for solutions like SAP CX.
Address: SAP Labs India, #138, EPIP Zone, Whitefield, Bangalore, 560066, India
Serves as a crucial development, support, and innovation hub for the Asia Pacific Japan (APJ) region and worldwide, contributing to global product strategy and rollouts for SAP CX.
Address: SAP America, Inc., 3999 West Chester Pike, Newtown Square, PA 19073, USA
Drives SAP's business strategy and customer success initiatives in North America, a major market for SAP CX solutions.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, SAP Customer Experience' leadership includes:
SAP Customer Experience has been backed by several prominent investors over the years, including:
SAP SE continues to refine its leadership to spearhead its cloud-first strategy and AI integration, which significantly influences the SAP Customer Experience portfolio. Recent changes include strategic appointments in AI and ongoing organizational adjustments to bolster customer success and product innovation.
Discover the tools SAP Customer Experience uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
SAP SE, the parent company of SAP Customer Experience, generally utilizes a standardized email format for its employees worldwide. The most common structure is the employee's first name followed by their last name, separated by a period.
firstname.lastname@sap.com
Format
john.smith@sap.com
Example
95%
Success rate
SAP News Center • June 3, 2024
At SAP Sapphire 2024, SAP showcased new Business AI capabilities across its portfolio, including significant enhancements for SAP Customer Experience. These innovations aim to deliver more personalized customer interactions, smarter sales insights, and more efficient service operations by embedding its AI copilot, Joule, and other AI functionalities directly into CX workflows....more
SAP News Center • May 15, 2024
SAP announced the broader expansion of its generative AI copilot, Joule, across its cloud enterprise portfolio. This includes deeper integration within SAP Customer Experience solutions, aiming to boost productivity, provide actionable insights, and enable hyper-personalized customer engagements in marketing, sales, service, and commerce....more
SAP News Center • February 20, 2024
SAP announced its position as a Leader in the 2024 Gartner Magic Quadrant for Configure, Price and Quote (CPQ) Applications. This recognition, for its SAP CPQ solution within the SAP Sales Cloud, underscores SAP's strength in enabling businesses to manage complex sales processes effectively, a key component of the SAP Customer Experience suite....more
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