What Does SAP Customer Experience Do?

Total employees832
HeadquartersWalldorf
Founded1972

SAP Customer Experience (SAP CX) is a market-leading portfolio of cloud-based solutions designed to help businesses deliver personalized and seamless experiences across all customer touchpoints. Building on the legacy of SAP Hybris, SAP CX integrates robust capabilities in marketing, sales, commerce, and service. It empowers organizations to unify customer data, gain deep insights, and engage customers intelligently throughout their journey. SAP CX aims to help businesses build trust and loyalty by connecting every customer interaction on a single, reliable platform, from initial awareness to post-purchase support and beyond.

Where Is SAP Customer Experience's Headquarters?

SAP Customer Experience officeSAP Customer Experience officeSAP Customer Experience officeSAP Customer Experience office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the global corporate headquarters for SAP SE, overseeing worldwide strategy, research, development, and administrative functions for all SAP products, including the SAP Customer Experience suite.

Notable Features:

A modern, expansive campus featuring multiple interconnected buildings, state-of-the-art employee facilities, extensive green spaces, and a focus on sustainable architecture and operations.

Work Culture:

Characterized by innovation, collaboration, and diversity. SAP fosters a culture of continuous learning and employee well-being, with global teams often utilizing agile methodologies to drive technological advancements in areas like CX.

HQ Significance:

The Walldorf headquarters is the central hub for SAP's global operations and innovation. Strategic decisions made here shape the direction of all SAP solutions, including the Customer Experience portfolio, impacting businesses worldwide.

Values Reflected in HQ: The headquarters' design and operations reflect SAP's core values: customer focus, innovation, sustainability, teamwork, and a commitment to creating a positive global impact through technology.

Location:

SAP Customer Experience solutions are developed, sold, and supported through SAP's extensive global network. This network includes research and development labs, sales offices, service delivery centers, and partner ecosystems in numerous countries across the Americas, Europe, Middle East, Africa (EMEA), and Asia Pacific Japan (APJ). This worldwide infrastructure ensures that businesses can implement and utilize SAP CX solutions with access to local expertise, regional market understanding, and comprehensive support for functions like R&D, customer service, consulting, and sales.

Street Address:

Dietmar-Hopp-Allee 16

City:

Walldorf

State/Province:

Baden-Württemberg

Country:

Germany

Where Else Does SAP Customer Experience Operate Around the World?

Palo Alto, California, USA

Address: SAP Labs, 3475 Deer Creek Rd, Palo Alto, CA 94304, USA

Key center for SAP's operations in the Americas, driving product innovation, customer engagement, and strategic partnerships for solutions like SAP CX.

Bangalore, Karnataka, India

Address: SAP Labs India, #138, EPIP Zone, Whitefield, Bangalore, 560066, India

Serves as a crucial development, support, and innovation hub for the Asia Pacific Japan (APJ) region and worldwide, contributing to global product strategy and rollouts for SAP CX.

Newtown Square, Pennsylvania, USA

Address: SAP America, Inc., 3999 West Chester Pike, Newtown Square, PA 19073, USA

Drives SAP's business strategy and customer success initiatives in North America, a major market for SAP CX solutions.

Buying Intent Signals for SAP Customer Experience

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SAP Customer Experience? Meet the Executive Team

As of April 2025, SAP Customer Experience' leadership includes:

Christian Klein - CEO and Member of the Executive Board of SAP SE
Thomas Saueressig - Member of the Executive Board of SAP SE, SAP Product Engineering
Scott Russell - Member of the Executive Board of SAP SE, Customer Success
Julia White - Member of the Executive Board of SAP SE, Chief Marketing and Solutions Officer

Who's Investing in SAP Customer Experience?

SAP Customer Experience has been backed by several prominent investors over the years, including:

BlackRock, Inc.
The Vanguard Group, Inc.
Norges Bank Investment Management
Allianz Global Investors GmbH
Amundi Asset Management SAS

What Leadership Changes Has SAP Customer Experience Seen Recently?

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Exits1

SAP SE continues to refine its leadership to spearhead its cloud-first strategy and AI integration, which significantly influences the SAP Customer Experience portfolio. Recent changes include strategic appointments in AI and ongoing organizational adjustments to bolster customer success and product innovation.

Departures

Ritu Bhargava, Ritu Bhargava transitioned from her role as CPO for Industries & CX. Her responsibilities concerning CX product strategy have been integrated into the SAP Product Engineering board area under Thomas Saueressig.

New Appointments:

Philipp Herzig, Philipp Herzig was appointed to the newly created role of Chief AI Officer, tasked with leading SAP's AI vision and embedding AI capabilities across the entire product suite, including significant enhancements for SAP CX.

What Technology (Tech Stack) Is Used bySAP Customer Experience?

Discover the tools SAP Customer Experience uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SAP Customer Experience Email Formats and Examples

SAP SE, the parent company of SAP Customer Experience, generally utilizes a standardized email format for its employees worldwide. The most common structure is the employee's first name followed by their last name, separated by a period.

firstname.lastname@sap.com

Format

john.smith@sap.com

Example

95%

Success rate

What's the Latest News About SAP Customer Experience?

SAP News Center • June 3, 2024

SAP Customer Experience Innovations Unveiled at SAP Sapphire 2024 Highlighting Business AI

At SAP Sapphire 2024, SAP showcased new Business AI capabilities across its portfolio, including significant enhancements for SAP Customer Experience. These innovations aim to deliver more personalized customer interactions, smarter sales insights, and more efficient service operations by embedding its AI copilot, Joule, and other AI functionalities directly into CX workflows....more

SAP News Center • May 15, 2024

SAP Customer Experience to Benefit from Joule AI Copilot Expansion Across Cloud Solutions

SAP announced the broader expansion of its generative AI copilot, Joule, across its cloud enterprise portfolio. This includes deeper integration within SAP Customer Experience solutions, aiming to boost productivity, provide actionable insights, and enable hyper-personalized customer engagements in marketing, sales, service, and commerce....more

SAP News Center • February 20, 2024

SAP Recognized as a Leader in 2024 Gartner® Magic Quadrant™ for Configure, Price and Quote Applications

SAP announced its position as a Leader in the 2024 Gartner Magic Quadrant for Configure, Price and Quote (CPQ) Applications. This recognition, for its SAP CPQ solution within the SAP Sales Cloud, underscores SAP's strength in enabling businesses to manage complex sales processes effectively, a key component of the SAP Customer Experience suite....more

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