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Sanuk is a global lifestyle brand founded in 1997 by Jeff Kelley, rooted in Southern California surf culture. Known for its innovatively designed and incredibly comfortable footwear, including the patented Sidewalk Surfers, Sanuk aims to spread smiles and positive vibes. Their products range from sandals and flip-flops to shoes and boots, all crafted with comfort and a lighthearted spirit in mind. The name 'Sanuk' is the Thai word for 'fun and happiness,' which perfectly encapsulates the brand's ethos. Sanuk encourages a playful, comfortable, and unconventional approach to life, reflected in their unique product designs and marketing. Acquired by Deckers Brands in 2011, Sanuk continues to expand its reach while staying true to its quirky and comfort-driven roots.
The Goleta headquarters oversees brand management, product innovation and design, marketing strategies, and global operations for Sanuk, leveraging the broader Deckers Brands infrastructure for supply chain, finance, and HR.
Deckers' Goleta campus is known for its modern architecture, commitment to sustainability with LEED-certified buildings, and employee amenities that promote an active and healthy lifestyle, such as a fitness center and outdoor spaces.
The work culture, influenced by Deckers Brands, likely fosters innovation, collaboration, and a connection to the outdoor and lifestyle ethos of its brands. For Sanuk, this translates to a creative, laid-back yet driven environment, reflecting its 'Smile...Pass It On!' philosophy.
This location is significant as it integrates Sanuk into Deckers' global operational capabilities, allowing the brand to benefit from shared resources, R&D, and market access while maintaining its unique brand identity.
As a key brand within the Deckers Brands portfolio, Sanuk enjoys a significant global presence. Its footwear is distributed and sold in numerous countries across North America, Europe, Asia-Pacific, and other regions. This is achieved through a multi-channel strategy that includes wholesale partnerships with a wide array of retailers (from surf shops to department stores), a robust direct-to-consumer (DTC) business via Sanuk's international e-commerce websites, and presence in select Deckers-owned or partner retail stores. Global functions supporting Sanuk include international marketing campaigns, localized product assortments, global sourcing and supply chain management, and region-specific customer service operations, all aimed at delivering the brand's message of comfort and fun worldwide.
250 Coromar Drive
Goleta
CA
USA
Address: 1200 E Route 66, Flagstaff, AZ 86001, USA
Supports the logistical backbone and customer relations for Sanuk and other Deckers brands across the North American market.
Address: 130 Shaftesbury Avenue, London, W1D 5EU, UK (Deckers EMEA HQ)
Drives brand growth, market penetration, and localized strategies for Sanuk across European, Middle Eastern, and African countries.
Address: Suite 3105-06, 31/F, The Gateway Tower 1, Harbour City, Tsim Sha Tsui, Kowloon, Hong Kong (Deckers APAC Office)
Facilitates Sanuk's brand presence and growth in various APAC markets, adapting to local consumer trends and managing regional supply chains.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Sanuk' leadership includes:
Sanuk has been backed by several prominent investors over the years, including:
Over the past year, Deckers Brands has focused on strengthening leadership within its brand portfolio, particularly for high-growth areas. While specific Sanuk brand executive changes are not always highly publicized, movements within Deckers' overall leadership impact all brands. Deckers aims for leadership stability while strategically appointing talent to drive brand objectives.
Discover the tools Sanuk uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
As Sanuk is part of Deckers Brands, corporate email communications typically follow Deckers Brands' standard formats. The most common patterns are [first].[last]@deckers.com and [first_initial][last]@deckers.com. For specific Sanuk inquiries, using official customer service channels is recommended, but these formats may apply to corporate employees.
[first].[last]@deckers.com or [first_initial][last]@deckers.com
Format
example: jane.doe@deckers.com or jdoe@deckers.com
Example
75%
Success rate
Deckers Brands Press Release • May 23, 2024
Deckers Brands announced record financial results for Q4 and the full fiscal year 2024, largely driven by the exceptional performance of its HOKA and UGG brands. The overall strength of Deckers Brands supports the continued development and market presence of all its brands, including Sanuk. The report highlighted robust direct-to-consumer (DTC) channel growth and strong brand engagement globally....more
ShopEatSurf • April 19, 2023
Sanuk introduced its 'Seamade' collection, its most sustainable shoe line to date, featuring innovative materials such as 100% recycled plastic REPREVE Our Ocean fiber and other eco-friendly components. This initiative underscores Sanuk's commitment to combining its signature comfort and laid-back style with increased environmental responsibility, catering to conscious consumers....more
Footwear News • August 8, 2023
Sanuk announced a new footwear collaboration with the iconic band Grateful Dead, launching a collection for Fall 2023. The line features Sanuk's comfortable styles infused with Grateful Dead's distinctive artwork and psychedelic aesthetic, appealing to fans of both brands and highlighting Sanuk's strategy of engaging consumers through culturally relevant partnerships....more
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