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Sanoma's Overview

Total employees5100
HeadquartersHelsinki
Founded1999

Sanoma is an innovative and agile learning and media company with a strong presence in Europe. It operates primarily in Finland, the Netherlands, Poland, Belgium, Spain, and Sweden. Sanoma's core businesses are Sanoma Learning, providing modern learning solutions for K-12 education, and Sanoma Media Finland, the leading Finnish multi-channel media house. The company aims to make a positive impact on society through its high-quality content and services, focusing on digital transformation and sustainable practices.

Where is Sanoma's Headquarters?

Sanoma officeSanoma officeSanoma officeSanoma office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary hub for Sanoma's corporate management, strategic planning, financial operations, and administrative functions supporting its diverse business units. It also houses editorial offices for key Finnish media brands.

Notable Features:

Sanomatalo is an architectural landmark designed by Professor Jan Söderlund and Antti-Matti Siikala, celebrated for its striking glass facade, expansive open-plan interiors, and public-access areas including a gallery, cafes, and an event space.

Work Culture:

The HQ fosters a dynamic, collaborative, and forward-thinking work environment, reflecting Sanoma's commitment to innovation in media and learning. It encourages cross-functional teamwork and employee well-being.

HQ Significance:

Sanomatalo is more than an office; it's a symbol of modern Finnish media, architectural innovation, and Sanoma's influential role in Finnish society. Its transparent design and public accessibility underscore its connection to the community.

Values Reflected in HQ: The building's design, with its prominent glass facade and open, light-filled spaces, reflects Sanoma's core values of transparency, openness, innovation, and its role as a modern media and learning company actively engaging with the public.

Location:

Sanoma primarily supports learning and media functions across several European countries. Sanoma Learning is a key player in Finland, the Netherlands, Poland, Belgium, Spain, and Sweden, delivering a wide range of educational content and digital learning platforms. Sanoma Media Finland is the country's leading multi-channel media house, providing diverse news, entertainment, and lifestyle content. While its operational footprint is concentrated in Europe, its digital learning solutions and media content have a broad reach, impacting education and information access internationally.

Street Address:

Töölönlahdenkatu 2

City:

Helsinki

State/Province:

Uusimaa

Country:

Finland

Sanoma's Global Presence

Hoofddorp, Netherlands

Address: Capellalaan 65, 2132 JL Hoofddorp, Netherlands

Serves as the central point for Sanoma's learning activities in the Benelux region, tailoring educational content to local curricula, advancing digital learning solutions, and supporting educators and students.

Warsaw, Poland

Address: Aleje Jerozolimskie 146 D, 02-305 Warszawa, Poland (Primary address for Nowa Era, a key Sanoma Learning company in Poland)

Addresses the specific educational needs and curriculum requirements of Poland, reinforcing Sanoma Learning's strong market position in Central Europe and contributing to the development of modern educational practices in the country.

Stockholm, Sweden

Address: Warfvinges väg 39, 112 51 Stockholm, Sweden (Address for Sanoma Utbildning)

Supports the Swedish education sector by offering high-quality, curriculum-aligned learning solutions, fostering engagement and effective learning outcomes for students across Sweden.

Buying Intent Signals for Sanoma

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Sanoma

As of April 2025, Sanoma' leadership includes:

Rob Kolkman - President and CEO
Alex Green - CFO and COO
Sanna Schwartz - Chief People & Sustainability Officer
Tero Kukkonen - Chief Information Officer (CIO) & Chief Digital Officer (CDO), Sanoma Group
John Martin - CEO, Sanoma Learning (ad interim)

Investors of Sanoma

Sanoma has been backed by several prominent investors over the years, including:

Jane ja Aatos Erkon säätiö sr (Jane and Aatos Erkko Foundation)
Holding Manutas Oy
Antti Herlin (through related entities)
Ilmarinen Mutual Pension Insurance Company
Elo Mutual Pension Insurance Company

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits1

In the past year, Sanoma has experienced significant leadership evolution, most notably with the formal appointment of a new President and CEO. Additionally, there have been key appointments and role expansions within the executive team, reflecting the company's ongoing strategic adjustments.

Departures

Susan Duinhoven, Susan Duinhoven stepped down from her role as President and CEO of Sanoma.

New Appointments:

Rob Kolkman, Rob Kolkman was appointed as President and CEO, following his tenure as interim CEO.
Kaisa Aalto-Luoto, Kaisa Aalto-Luoto joined Sanoma as the Managing Director of Nelonen Media.
Alex Green, Alex Green's role was expanded to Chief Financial Officer and Chief Operating Officer.
John Martin, John Martin appointed as ad interim CEO of Sanoma Learning, while continuing as CEO of itslearning.

Technology (Tech Stack) used by Sanoma

Discover the tools Sanoma uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sanoma Email Formats and Examples

Sanoma typically utilizes the email format firstname.lastname@sanoma.com for its employees. This is a common and professional structure used by many international corporations. While variations might exist for specific internal groups or legacy systems, this format is the most widely recognized for external communication.

firstname.lastname@sanoma.com

Format

anna.virtanen@sanoma.com

Example

85%

Success rate

News and media

Sanoma.com (Press Release)June 3, 2024

Sanoma news title: Sanoma signs new EUR 100 million term loan and EUR 200 million revolving credit facility

Sanoma Corporation announced the signing of a new EUR 100 million unsecured term loan and a new EUR 200 million unsecured multicurrency revolving credit facility. These new facilities are intended for refinancing Sanoma’s existing syndicated EUR 300 million revolving credit facility maturing in June 2025 and for general corporate purposes, strengthening its financial flexibility....more

Sanoma.com (Interim Report)April 26, 2024

Sanoma news title: Sanoma’s Interim Report Q1 2024: Solid quarter for Learning, challenging advertising market in Media Finland continued

Sanoma released its Q1 2024 interim report, highlighting a solid performance in its Learning division. However, the Media Finland segment continued to navigate a challenging advertising market. The company maintained its outlook for the full year, underscoring resilience in its core learning operations....more

Sanoma.com (Press Release)April 17, 2024

Sanoma news title: Rob Kolkman appointed President and CEO of Sanoma

Sanoma's Board of Directors appointed Rob Kolkman as the new President and CEO of Sanoma Corporation, effective immediately. Kolkman had been serving as the interim President and CEO since November 2023 and has been with Sanoma since 2019, previously as CEO of Sanoma Media Netherlands....more

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