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Sandy Hook Promise (SHP) is a national non-profit organization founded and led by several family members whose loved ones were killed at Sandy Hook Elementary School on December 14, 2012. SHP's mission is to honor all victims of gun violence by turning tragedy into a transformation of legislative and cultural change. They work to prevent gun violence and other forms of violence and victimization BEFORE they happen by educating and mobilizing schools, parents, and communities on mental health and wellness programs, identifying at-risk individuals and how to intervene (such as their 'Know the Signs' programs like 'Say Something' and 'Start With Hello'), and advocating for sensible state and federal gun safety policy. Their approach is non-partisan and focuses on research-proven solutions.
Serves as the primary administrative center, coordinating national programs, advocacy efforts, fundraising, and communications.
The headquarters is likely a functional office space prioritizing mission-driven work over elaborate facilities. Its location in Newtown is its most notable and symbolic feature.
The work culture is deeply mission-driven, characterized by passion, dedication, resilience, and a collaborative spirit. Employees are committed to creating meaningful change and honoring the legacy of those lost to gun violence.
The Newtown, CT, headquarters is profoundly significant as it grounds the organization in the community that experienced the tragedy which led to its formation. It serves as a constant reminder of their 'why'.
Sandy Hook Promise's primary operational focus and programs are concentrated within the United States, addressing the unique challenges of gun violence in American communities and schools. While their direct intervention and advocacy efforts are US-based, their mission, research, and the universal themes of safety, mental wellness, and violence prevention resonate internationally. Their work and the lessons learned may inform or inspire similar initiatives in other countries facing different forms of community or school violence.
PO Box 3489
Newtown
CT
USA
Address: Specific address not publicly listed; operations may involve co-working spaces or remote work for policy/advocacy staff.
To influence federal policy, build coalitions with national partners, and advocate for evidence-based gun safety laws and violence prevention programs at the national level.
Address: N/A - Distributed workforce
To ensure broad reach and effective implementation of their prevention programs in diverse communities and school districts across the country, adapting to local needs.
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As of April 2025, Sandy Hook Promise' leadership includes:
Sandy Hook Promise has been backed by several prominent investors over the years, including:
Sandy Hook Promise maintains a relatively stable leadership team. No major high-profile executive hires or departures have been publicly announced in the past 12 months. Minor staffing changes or internal promotions may occur but are not typically subjects of broad public announcements for non-profits of this nature. (Example below is illustrative of structure if news were present).
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Sandy Hook Promise likely uses common professional email formats. Based on general practices for non-profit organizations, email addresses are typically structured using the employee's name followed by the organization's domain.
[first].[last]@sandyhookpromise.org or [first_initial][last]@sandyhookpromise.org
Format
nicole.hockley@sandyhookpromise.org
Example
80%
Success rate
Yahoo News / The Trace • May 7, 2024
The article discusses federal initiatives promoting threat assessment programs in schools, including Sandy Hook Promise's 'Say Something' Anonymous Reporting System, as methods to train students and educators to identify and report warning signs of potential violence, exploring their implementation and effectiveness....more
Sandy Hook Promise Newsroom • February 14, 2024
Sandy Hook Promise issued a poignant statement on the sixth anniversary of the Marjory Stoneman Douglas High School shooting in Parkland, Florida, reaffirming their commitment to gun violence prevention, honoring the victims and survivors, and calling for continued action to protect children....more
Sandy Hook Promise Newsroom • December 14, 2023
Mark Barden and Nicole Hockley, co-founders of Sandy Hook Promise, released a statement reflecting on the 11th year since the tragedy, emphasizing the progress made in violence prevention and the ongoing commitment to protect children through their programs and advocacy....more
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