SANDRO
SANDRO's Overview
Sandro is a Parisian fashion brand founded in 1984 by Evelyne and Didier Chetrite. Known for its clean lines, sophisticated aesthetic, and accessible luxury, Sandro offers contemporary ready-to-wear collections for both women and men. The brand embodies a chic, understated Parisian style, blending classic elegance with modern trends. Sandro is part of the SMCP group, a global leader in accessible luxury.
Where is SANDRO's Headquarters?
HQ Function
Serves as the global headquarters for the SMCP group, including brand strategy, design direction for Sandro, corporate operations, and global marketing.
Notable Features:
Located in a historic Parisian building in a vibrant fashion district, reflecting the brand's connection to French style. The interior is likely modern and chic, designed to inspire creativity.
Work Culture:
Dynamic, fast-paced, and creative, reflecting the fashion industry. Emphasis on collaboration, innovation, and a passion for Parisian style and accessible luxury. International environment due to global operations of the SMCP group.
HQ Significance:
Central hub for Sandro's global brand management and design inspiration, reinforcing its Parisian identity and heritage. Proximity to fashion talent and trends in Paris is crucial.
Values Reflected in HQ: Elegance, creativity, modernity, and Parisian chic. The location and design aim to reflect Sandro's sophisticated yet accessible brand image.
Location:
Sandro, as part of the SMCP group, operates globally with a strong presence in Europe, North America, and Asia. Its functions supported globally include design and product development (primarily centralized in Paris), retail operations through a network of directly-operated stores and concessions, e-commerce platforms tailored to various regions, marketing and communications, supply chain management, and customer service. The brand strategically expands into key international markets to bring its Parisian chic aesthetic to a worldwide audience.
Street Address:
49 Rue Etienne Marcel
City:
Paris
State/Province:
Île-de-France
Country:
France
SANDRO's Global Presence
New York, NY, USA
Address: SMCP USA Inc., 44 W 18th St, 10th Floor, New York, NY 10011
To drive growth and brand presence in the key North American market, manage local retail networks, and tailor marketing strategies to regional consumer preferences.
Shanghai, China
Address: SMCP Fashion (Shanghai) Co., Ltd., Unit 1501-1502, Plaza 66, Tower 2, 1266 Nanjing West Road, Jing'an District, Shanghai
To capitalize on the significant growth opportunities in the APAC region, particularly in China, by managing local operations, e-commerce, and adapting global strategies for regional relevance.
Buying Intent Signals for SANDRO
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Executive Team of SANDRO
As of April 2025, SANDRO' leadership includes:
Investors of SANDRO
SANDRO has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
SMCP, Sandro's parent company, strengthened its executive team over the past year with a key appointment to enhance its operational capabilities. Most notably, a new Chief Operating Officer joined in early 2024.
New Appointments:
Technology (Tech Stack) used by SANDRO
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SANDRO Email Formats and Examples
Sandro, as part of the SMCP group, likely utilizes standardized email formats for its corporate employees. Common patterns in the fashion and retail industry involve combinations of an employee's first and last name. The primary domain is @sandro-paris.com.
Common formats include `[first_initial][last]@sandro-paris.com` (e.g., jdoe@sandro-paris.com) or `[first].[last]@sandro-paris.com` (e.g., jane.doe@sandro-paris.com).
Format
echetrite@sandro-paris.com (example, if Evelyne Chetrite uses the f[last_initial] format)
Example
75%
Success rate
News and media
SMCP Official Website • March 19, 2024
Sandro Parent SMCP Appoints Jérôme Tondeur as Chief Operating Officer
SMCP, the parent company of Sandro, announced the appointment of Jérôme Tondeur as its new Chief Operating Officer, effective April 2, 2024. Tondeur will oversee supply chain, IT, and transformation projects, reporting to CEO Isabelle Guichot and joining the Executive Committee....more
SMCP Official Website • March 6, 2024
Sandro Parent SMCP Reports €1.23 Billion Sales in 2023, Sandro Brand Shows Strong Growth
SMCP, including the Sandro brand, announced its full-year 2023 sales of €1,232 million, up +4% organically. The Sandro brand itself recorded strong growth, particularly in the EMEA region, contributing significantly to the group's performance despite a challenging global economic context....more
The Impression • August 28, 2023
Sandro Taps Mica Argañaraz for Fall/Winter 2023 Campaign Highlighting Parisian Elegance
Sandro unveiled its Fall/Winter 2023 advertising campaign featuring acclaimed model Mica Argañaraz. Photographed in Paris, the campaign captures the brand's signature effortless chic and timeless Parisian spirit, showcasing key pieces from the collection for both women and men....more
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