Sana Safinaz
Sana Safinaz's Overview
Sana Safinaz is one of Pakistan's most iconic and successful luxury fashion houses, founded in 1989 by Sana Hashwani and Safinaz Muneer. The brand is celebrated for its sophisticated blend of contemporary designs with traditional Pakistani craftsmanship, offering a wide array of products including prêt-à-porter, luxury prêt, haute couture, bridal wear, unstitched fabric collections, and accessories like footwear and handbags. Sana Safinaz has established a strong retail presence across major cities in Pakistan and has expanded internationally, including the Middle East. They are known for their high-quality materials, intricate embroideries, and elegant aesthetics, catering to a discerning clientele both locally and globally. The brand also engages in e-commerce, making its collections accessible worldwide.
Where is Sana Safinaz's Headquarters?
HQ Function
The headquarters serves as the central command for all brand operations, including design and product development, marketing, sales strategy, supply chain management, and corporate administration.
Notable Features:
The facility likely houses state-of-the-art design studios, showrooms for buyers and VIP clients, and modern office spaces reflecting the brand's chic and contemporary image.
Work Culture:
A dynamic, creative, and fast-paced environment driven by fashion seasons and trends. Emphasis on innovation, quality, teamwork, and upholding the brand's luxury status.
HQ Significance:
The Karachi HQ is pivotal as it's the birthplace of the brand's creative vision and the strategic center for its domestic and international growth.
Values Reflected in HQ: The headquarters likely reflects values of elegance, creativity, quality craftsmanship, and a forward-thinking approach to fashion.
Location:
Sana Safinaz supports its global presence through a robust e-commerce platform shipping to numerous countries worldwide. Physically, they have established retail stores in key international markets, particularly in the Middle East (e.g., UAE, Qatar). Their global functions include international sales and distribution, localized marketing campaigns, customer service for international clients, and participation in international fashion weeks and exhibitions to enhance brand visibility.
Street Address:
Plot F-27, Block 4, Scheme 5, Clifton
City:
Karachi
State/Province:
Sindh
Country:
Pakistan
Sana Safinaz's Global Presence
Lahore, Punjab, Pakistan
Address: Various flagship retail stores which also serve as regional operational points, e.g., MM Alam Road or Y-Block DHA.
To cater to the large and fashion-conscious consumer base in Lahore and surrounding areas, ensuring brand visibility and accessibility.
Islamabad, Capital Territory, Pakistan
Address: Key retail locations in prominent malls or commercial areas, e.g., The Centaurus Mall.
Serving the affluent and diplomatic community in Islamabad, maintaining a high-end brand presence.
Dubai, UAE
Address: Retail stores in prime locations, e.g., prominent shopping malls like The Dubai Mall or Mall of the Emirates (specific store locations may vary).
Expanding international footprint, catering to the Pakistani diaspora and a diverse international clientele in a major global shopping destination.
Buying Intent Signals for Sana Safinaz
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Executive Team of Sana Safinaz
As of April 2025, Sana Safinaz' leadership includes:
Investors of Sana Safinaz
Sana Safinaz has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a privately-held company led by its founders, major executive team changes at Sana Safinaz are not frequently publicized. The core leadership of Sana Hashwani and Safinaz Muneer remains consistent. Any other senior management changes are typically internal or not widely reported.
Technology (Tech Stack) used by Sana Safinaz
Discover the tools Sana Safinaz uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Sana Safinaz Email Formats and Examples
Sana Safinaz likely employs common professional email address formats for its corporate communications. While specific internal structures can vary, a typical format would be based on employee names.
[first_initial][last_name]@sanasafinaz.com or [first_name].[last_name]@sanasafinaz.com
Format
jdoe@sanasafinaz.com or jane.doe@sanasafinaz.com
Example
75%
Success rate
News and media
Elle Pakistan • February 15, 2024
Sana Safinaz Unveils Much-Anticipated Lawn '24 Campaign
Sana Safinaz has launched its latest Spring/Summer Lawn collection campaign for 2024, showcasing vibrant prints, intricate embroideries, and breezy fabrics. The collection is expected to be a major hit, continuing the brand's legacy in summer wear....more
Gulf News • October 20, 2023
Sana Safinaz Celebrates Over Three Decades of Fashion Excellence
Reflecting on their journey, co-founders Sana Hashwani and Safinaz Muneer discussed the evolution of their brand, its impact on Pakistani fashion, and their plans for future international expansion. The article highlighted their resilience and innovative spirit....more
Sana Safinaz Official Website/Blog • July 5, 2023
Sana Safinaz Opens New Flagship Store in DHA Lahore
Sana Safinaz expanded its retail footprint with the launch of a new flagship store in Defence Housing Authority (DHA), Lahore. The store features their latest collections across all categories, offering an enhanced shopping experience....more
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